Juicy Stories: Creating Empathy and Connection
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1) The document discusses how storytelling is an important part of creating empathy and connection in user experience design. 2) Stories can be found in user research, personas, scenarios, and other UX techniques, even if they are not explicitly called stories. 3) Telling stories helps provide a richer understanding of people and contexts, allows for innovation based on real user needs, and creates more persuasive designs by keeping people at the center of the process.
![User stories & scenarios become stories
As a [role] I can [do something] so that [benefit]
+
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Imagery + Emotion + Context + Motivation](https://image.slidesharecdn.com/storiesconnectus-webvisions-post-110527095632-phpapp02/85/Juicy-Stories-Creating-Empathy-and-Connection-11-320.jpg)
Juicy Stories: Creating Empathy and Connection
- 1. Juicy Stories Creating empathy & connection Whitney Quesenbery WQusability
- 2. We are hardwired for stories +
- 3. Maybe you think about storytelling?
- 5. Stories create relationships Story Storyteller Audience
- 6. Stories create connections User Story as collected Story as UX person re-told Our colleagues (audience)
- 7. The story is created by everyone
- 8. The story is created by everyone
- 9. What makes a good UX story?
- 10. Stories turn a profile into a persona Elizabeth, 32 years old Married to Joe, has a 5-year old son, Aged 30-45 Justin 45% married with children Attended State College, and manages 65% college educated her class alumni site Use the web 3-5 times a week Uses Google as her home page, and reads CNN online Used the web to find the name of a local official
- 11. User stories & scenarios become stories As a [role] I can [do something] so that [benefit] + + Imagery + Emotion + Context + Motivation
- 12. FIGURE 5-2 Storytelling is already part of UX FIGURE 5-5 Collecting stories from and about Understand FIGURE 5-3 context and goals Finding themes and patterns Story as test And then I... scenario FIGURE 5-4 Success Clusters of stories Evaluate Specify UX person ? Usability participant UX team Usability evaluation is Stories a way of trying the Design story out idea Design Design tells a new story that UX team changes something about the world
- 13. FIGURE 5-2 We just don’t call them stories User research FIGURE 5-5 Ethnography FIGURE 5-3 Contextual inquiry Personas Site visits Affinity analysis Card sorting Story as test And then I... scenario Stories we share FIGURE 5-4 through the user Clusters of stories experience UX person Usability participant UX team Usability Testing Stories Walk-throughs Design Analytics idea Scenarios Storyboards Wireframes Prototypes UX team
- 14. Stories add connection and empathy A richer understanding of people and context Innovation from real needs More persuasive ideas People in the center of the process
- 15. Storytelling for User Experience UX Story Cards A guide to crafting stories for UX http://www.rosenfeldmedia.com/books/storytelling/ http://www.wqusability.com/storycards.html
Editor's Notes
- #2: \n
- #3: Paul Grobstein\nBrain fills in the spaces.\nBlind spot in our brain. Not small. A big huge one.\n
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- #8: UX is a team sport\nYou use the stories to get everyone on the same team, so that when they go off to do their own work, \nyou are all working on the same story.\n\n
- #9: UX is a team sport\nYou use the stories to get everyone on the same team, so that when they go off to do their own work, \nyou are all working on the same story.\n\n
- #10: UX is a team sport\nYou use the stories to get everyone on the same team, so that when they go off to do their own work, \nyou are all working on the same story.\n\n
- #11: “Tomorrow and Tomorrow” by Timothy Sullivan Center for Contemporary Opera, 1987Directed by Stephen Jarrett Scenery by Robert Edmonds With Suzan Hanson\n\n
- #12: “Tomorrow and Tomorrow” by Timothy Sullivan Center for Contemporary Opera, 1987Directed by Stephen Jarrett Scenery by Robert Edmonds With Suzan Hanson\n\n
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