Jump to Joomla - Barcamp Nashville 2010
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The document discusses effective strategies for creating a successful presentation deck and revamping clients' websites, emphasizing the need for modern technology and content management systems (CMS). It compares Joomla and WordPress, highlighting Joomla's flexibility for larger sites and providing a step-by-step guide for installation and content organization. Additionally, it offers Joomla tips and tricks for optimization, along with planning recommendations for CMS projects.
Jump to Joomla - Barcamp Nashville 2010
- 1. A Great Presentation Deck Contains Only 6 Slides
- 2. Tim Piazza VP/New Media Keller Crescent Advertising Evansville, Indiana [email protected] This is me
- 3. Damn, I’ve used 3 slides already
- 4. I’m not that great.
- 5. I have at least 90 slides
- 6. And only 30 minutes
- 7. So I’m going to talk really fast.
- 10. The Trajectory program-coded html hand-coded html flash sites blog sites cms sites
- 11. What about Flash? When your only tool is a hammer, every problem looks like a nail.
- 12. = = = =
- 13. How to Get Your Clients to Revamp • If your site is more than 3 years old, it’s hitting retirement age. • You can pay for web technology by replacing old ways of doing things with web apps. • Play the SEO card
- 14. Wordpress is a Bicycle Nimble, inexpensive, flexible, human-powered, scaled to the individual Great for single-purpose websites
- 18. Elegant Simplicity • Incredibly easy to implement • Easy to maintain • Easy to move, repair, change • With multisite, easy to create network What’s not to love?
- 19. “Honey, I hate to tell you this, but you’re just not a CMS”.
- 25. Tim, you are a biased SOB.
- 29. Geez, Tim, finally... ...this is what I came to hear about.
- 31. Joomla is a Bus • Designed for capacity • Won’t go anywhere and everywhere • But where it does go, it gets you there in style
- 32. Why Joomla? • It’s a CMS at its heart • For sites with 20 pages or more, up to maybe 125,000 pages (200x25x25) • Extremely flexible and customizable • Structured content, multi-lingual, multiple templates.
- 42. Joomla in 5 Easy Steps
- 46. #2 Install a Template
- 57. #3 Add Content (sections, categories, articles)
- 59. “Tim likes to start his web site development projects by producing a taxonomy, determining section and category requirements, naming conventions, menu titles, hierarchy, article titles, all derived from competitive SEO analysis.” “What a frikin’ wuss.”
- 60. Content Plan • Always start with your content. • What do you already have? (old website, catalogs, marketing materials, press releases) • What do you need? Determine who will create additional content • Organize content by assigning to groups
- 72. #4 Build Menus
- 73. Menu Structure • Use Multiple Menus • Group Menus by Content Function • Limit number of menu choices • Don’t require surgical precision or forensics
- 78. #5 Add Modules
- 79. MODULES
- 80. Types of Modules • Banners • Latest News • Custom HTML • RSS Feeds • Advertisements • Media Players • Polls • Search • Who’s Online • iFrame Wrappers
- 87. #6 Go Have a Beer, You’re Done. (Umm, Tim, what about the other extensions Joomla uses? What are they for?)
- 88. How to Understand Joomla Extensions • Components are custom programs that add functional features accessed through the admin menus. • Plug-ins change the behavior of the system from its default behavior. • Modules are like Wordpress Widgets. They show up on the screen.
- 89. Review • Runs on LAMP/WAMP • Create MySQL database and install Joomla • First Sections, then Categories, then Articles • Menus need to be assigned to content • Modules load into positions defined by template • Extensions let you do almost anything
- 90. The Extra Stuff we probably don’t have time for.
- 95. The EXTRA Extra Stuff we really don’t have time for!
- 96. Joomla Tips • Design pages to use <H1> tag • Don’t set global meta descriptions • Use a hidden menu to assign modules to articles accessed by html links • Remove extensions you don’t need • Swap out the default article editor
- 97. Joomla Tricks • You can set a different template to any menu item. • Articles, modules, components can go anywhere. • You can map multiple menu items to the same content. • You can even map menu items to other menu items.
- 98. Planning your CMS project • Convert existing content to plain text • Create a Site Map • Create a Content Map • Align available content to content map • Determine how you fill the holes
- 99. Joomla talking points • Can easily handle thousands of articles • Multiple menus, each can have submenus • Any section or category can be a blog • Unlimited numbers of blogs • Different levels of access for those logged-in • Highly extensible • Multiple templates, multiple languages
- 100. @TimPiazza • http://bzzmatters.com • http://ezzyl.com • http://www.facebook.com/bzzmatters • http://agencyoutsider.com • http://marketingtechblog.com