Jumpstart Your Thought Leadership Strategy

Jumpstart Your Thought Leadership Strategy

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  Jumpstart Your Thought Leadership Strategy By John Hall
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  Thought leadership meansestablishing a powerful reputation of unparalleled expertise in your field. Don’t you want your audience to view your company as knowledgeable and trustworthy?
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  Why Thought Leadership Should Be Your Top Priority You get the “first mover” advantage. • Reap the most benefits and become a trusted source of information. • Differentiate yourself from the pack and secure your spot as an influencer. The pool will soon overflow. • Creating a platform on your site, such as a company blog, allows audiences to follow and engage with your company. • Be a brand advocate by contributing to external publications, and showcase your industry knowledge.
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  4 Common ReasonsPeople Push Off Thought Leadership 1. “Our website isn’t finished.” Don’t let website development hold you back from showcasing your expertise. 2. “We have more important priorities.” What could possibly be more important than positioning your company as an industry leader and earning consumers’ trust?
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  4 Common ReasonsPeople Push Off Thought Leadership 3. “We’re waiting to hire more people.” Waiting to hire an entire content team is a wasted opportunity considering all the available resources. Create a blueprint, and start executing. 4. “We don’t have the budget right now.” Don’t overlook the value in what you’re paying for. If you think you should only be pulling from the marketing budget, read this article because it will put content’s role in your entire company into perspective.
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  The Contributor Model Movement Contributing content is rising in popularity—just look at LinkedIn. This model requires fewer internal resources while bringing in more traffic from reputable authors and engagement, when done correctly. You now have the chance to shape the conversation around your company—and this is a huge opportunity for marketers and leaders.
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  The Challenge Areyour marketing efforts truly positioning your company for long-term growth and stability? Start solidifying your company’s image as a trustworthy and reputable leader today.
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  Like what yousee? For more thought leadership insights, check out the Influence & Co. blog.