Moving Forward with MobileOlivia Spain, VP MobileJuly, 11 2011
Growth of Smart PhonesWithin the next 5 years, virtually all phones sold will be smart phones. (Mobile Trends)
Web AccessBy 2013, mobile phones will overtake PCs as most common Web access device worldwide
1/3 of smartphone users launch apps before getting out of bed.App Usage
Smartphones for K-12 Students44%13-17:of high school students have access to a smartphoneFastest growing age segment for smartphones in 20101062%Minutes of talkof K-12 students prefer mobile devices over laptops for learning and media20Minutes of media consumption
To Most of Today’s Students, Mobile has Always Been There
Today’s student is different than just five years agoActiveConnectedMobile
Access to knowledge
Revolution not EvolutionReframing the conversation:Notion of mobile is only 2-3 years oldOwn personal environmentMobile-first approach to software development
Mobile Device CapabilitiesChallenging our ideas of usageMulti touchAccess to internet at high speedCapability for sensing motion and 	orientationLocation awarenessMedia Capabilities
Why Mobile LearningIndividualized learningLearning is funCollaborative and interactiveAttendance and participationEngagement
Getting Started, A Balancing ActMoving Too Fast:Miss important steps
Unbalanced adoption
Poor user experience (teachers and students)
Poor results
Policy confusionMoving Too Slow:Teachers go at it alone
Students use devices for non-academic purposes
Always playing catch up
Hard to change direction when you over-planThe Right Balance:Technology readiness
Professional Development and Support
Acceptable Use Policy in place
 Measurement is part of the process
Plan for agility
Plan to understand evolving needsKey ConsiderationsModelingUsageInternalReadinessProfessional Development& SupportAssessment & Ongoing Strategy
Modeling UsageEmbrace social mediaCommunication ChannelsPR/Brand EstablishmentSetting an exampleSupport

K-12 Leadership Roundtable: Moving Forward with Mobile

Editor's Notes

  • #3 Data from 2009 Frost & Sullivan analysis
  • #4 Data from 2009 Morgan Stanley study
  • #5 Graphic from April 2011 Zokem research (as viewed on ReadWriteWeb)Quotedata from Xcube labs infographic, see also http://www.redmondpie.com/one-third-of-americans-use-smartphone-apps-before-they-even-get-out-of-bed-in-morning/
  • #6 Data from Sesame Workshop, Comscore, Joan Ganz Cooney Center
  • #19 Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  • #25 Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  • #26 Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues
  • #27 Just a quick look at this team and you will find no rookiesSpent my first 6 months building the teamBroad experience across the teamPrivate companies (entrepreneurial)Running large scale organizations (metrics-driven)Development experience includesIn-house developmentManaging subcontracted development relationshipsLot of experience in all functional areasCore of strong operational executionProvide us the ability to focus on longer-term, more strategic issues