Katherine Bell: Beyond the funnel

Katherine Bell: Beyond the funnel

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  BEYOND THE FUNNELKatherineBell @katherinebell @harvardbiz hbr.org
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  DOUBLE ISSUE THE NEW SCIENCE OF TEAMWORKUnderstandinghow to meld different work styles will help you manage your team—and yourself—better. PAGE49 HBR.ORG MARCH–APRIL 2017 LEADERSHIP 76 Bursting the CEO Bubble Hal Gregersen MARKETING 108 What’s the Value of a Like? Leslie K. John et al. BUSINESS MODELS 66 Strategy When Cash Is Abundant Michael Mankins, Karen Harris, and David Harding MANAGING YOURSELF 145 Surviving M&A Mitchell Lee Marks, Philip Mirvis, and Ron Ashkenas 2 95
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  WE WANT
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  WE WANT TO RIDTHE WORLD
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  WE WANT TO RIDTHE WORLD OF BAD MANAGEMENT
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  YOU & YOURTEAM ECONOMY & SOCIETY YOUR COMPANY
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  WHO WILL SUBSCRIBE?15 USER ACTIVITIES LINKED TO CONVERSION
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  WHO WILL SUBSCRIBE?FREQUENCY
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  WHO WILL SUBSCRIBE?RECENCY
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  WHO WILL SUBSCRIBE?ENGAGEMENT
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  THE SWEET SPOT ENGAGEMENT FREQUENCY
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  THE LOYALTY LOOP
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  A 2X2 MATRIXEXPLAINS EVERYTHING ENGAGEMENT FREQUENCY LEARNING SOLVING PROBLEMS BIG IDEAS NEW IDEAS learning tools team presentations archive refreshers best practices magazine podcasts whiteboards daily articles tip bot the big idea events
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  MINIMUM VIABLE COMMUNITY
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  A MORE PERSONALBRAND
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  THE UNFOLDING ARTICLE
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  THANKYOU