Kevin Indig - Revolutionizing Internal L:inking
- 1. Revolutionizing Internal Link Building Kevin Indig
- 2. WHY?
- 4. 3 reasons SEO is getting harder
- 5. 1
- 7. 2
- 8. Source: Kleiner Perkins Internet Trends Report 2018
- 9. 3
- 15. Centralized vs Decentralized Internal Linking
- 20. Centralized Decentralized PR + CR Balance User flow and PR detached PR + CR Focus User flow follows PR
- 21. 2,985 incoming links 46 outgoing links 12 incoming links 1,094 outgoing links
- 22. Combining internal and external PR
- 23. Page A Page B Page C Page D Site A
- 24. Page A Page B Page C Page D Page A Page B Page C Page D Site A Site B
- 26. 1.Crawl site 2.Calculate internal PR and CR 3.Add backlinks to get “true internal PR” 4.Add crawl rate from log files to understand impact of (internal + external) links over time 5.Sort and rank metrics 6.Optimize for optimal link balance/focus
- 27. URL Crawl frequency Domain pop PageRank CheiRank /URL1 200 300 0.0810 0.3555 /URL2 150 200 0.0300 0.3422 /URL3 300 100 0.0690 0.3000 /URL4 50 50 0.0220 0.2908
- 28. URL Crawl frequency Domain pop PageRank CheiRank Average /URL1 2 1 1 1 1.25 /URL2 3 2 3 2 2.5 /URL3 1 3 2 3 2.25 /URL4 4 4 4 4 4
- 29. URL Crawl frequency Domain pop PageRank CheiRank Average /URL1 2 1 1 1 1.25 /URL3 1 3 2 3 2.25 /URL2 3 2 3 2 2.5 /URL4 4 4 4 4 4
- 30. 0 100 200 300 400 500 600 700 800 900 1000 0 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 48 50 52 54 56 58 61 63 65 70 72 75 79 81 83 86 88 91 94 101 108 110 114 120 126 131 134 143 154 161 180 190 200 216 237 274 290 319 323 326 331 335 344 352 NumberofInlinks/Outlinks Number of URLs INCOMING VS. OUTGOING INTERNAL LINKS Inlinks Outlinks
- 31. 3.99000 0.03000 0.00972 0.02000 0.01000 0.03000 0.03000 0.07000 0.01000 0.00000 0.00000 0.05000 0.10000 0.15000 0.20000 0.25000 0.30000 0.35000 0.40000 0.45000 Categories Apps Add-ons Vendors Plugins Average PageRank and CheiRank by directory PageRank CheiRank
- 32. Using log files for PR monitoring
- 33. Crawl rate correlates highly with PageRank
- 36. Robots.txt XML Sitemaps 404 errors
- 37. 1. Crawl 2. Calculate PR + CR 3. Add backlinks 4. Optimize 5. Monitor log files
- 41. Thanks!