This document discusses key concepts related to environment, market, needs, wants, and SWOT analysis for entrepreneurs. It provides examples of needs and wants of society and explains why entrepreneurs must assess the environment and market to be successful. A scenario is given of a businessman who started an apartment business but it did not succeed, and students are asked to identify possible reasons for the lack of success. The document also includes discussion questions and activities related to starting a business, locating the right market, and applying SWOT analysis to analyze business situations.