Keyword Research
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The document discusses the importance of keyword research in SEO, highlighting techniques for identifying effective keywords based on search volume and competition levels. It outlines various keyword types, such as buy, product, and information keywords, and lists several recommended tools for conducting keyword research, including Google AdWords, SEMrush, and Ubersuggest. Additionally, it emphasizes the significance of user intent and competitor analysis in building an effective keyword list.
Keyword Research
- 1. SEO Week Keyword Research SEMRush SEO Week Keyword Research
- 2. SEO Week Keyword Research Adam Vowles Head of Content & Outreach SUSO Digital
- 3. SEO Week Keyword Research Why Is Keyword Research So Important
- 4. SEO Week Keyword Research Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information Usually includes finding both the search volume and relative competitiveness of the terms.
- 6. SEO Week Keyword Research The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition.
- 7. SEO Week Keyword Research The Basics
- 8. SEO Week Keyword Research Lesson 4: Name • One of THE BEST keyword toolsGoogle AdWords: Keyword Planner https://adwords.google.com/ KeywordPlanner
- 13. SEO Week Keyword Research User Intent
- 14. SEO Week Keyword Research 1) Buy Keywords e.g. Buy, Discount, Deal. 2) Product Keywords e.g. Review, Best, Brand names, Specific products 3) Information Keywords e.g. How to, Best way to, Ways to
- 15. SEO Week Keyword Research Competitor Analysis
- 16. SEO Week Keyword Research • PPC Terms • Social Ads • Linkedin • Twitter • Facebook • Page Titles • Blog Titles • Anchor Text
- 17. SEO Week Keyword Research Building Your List
- 18. SEO Week Keyword Research Lesson 4: Name • One of THE BEST keyword toolsSEMRush http://www.semrush.com/
- 19. SEO Week Keyword Research • Your Current Keywords • Keyword Research • Competitor Research • Keyword Volume • Keyword Position • Traffic • URL • Results • Keyword Trend
- 20. SEO Week Keyword Research Lesson 4: Name • One of THE BEST keyword toolsÜbersuggest http://ubersuggest.org/
- 22. SEO Week Keyword Research Lesson 4: Name • One of THE BEST keyword toolsSoovle http://www.soovle.com/
- 24. SEO Week Keyword Research Lesson 4: Name • One of THE BEST keyword toolsKeyword Shitter http://keywordshitter.com/
- 26. SEO Week Keyword Research Lesson 4: Name • One of THE BEST keyword toolsForums Visitors Found This Page By Searching For
- 28. SEO Week Keyword Research Your Final List
- 29. SEO Week Keyword Research Lesson 4: Name • One of THE BEST keyword toolsGoogle Search
- 30. SEO Week Keyword Research • The level of PPC • Which sites are ranking • The authority of the sites
- 31. SEO Week Keyword Research Lesson 4: Name • One of THE BEST keyword toolsGoogle Trends http://www.google.co.uk/trends
- 32. SEO Week Keyword Research • Find the interest over time • Narrow down by area • Look at the related searches
- 33. SEO Week Keyword Research Lesson 4: Name • One of THE BEST keyword toolsGoogle AdWords www.google.co.uk/AdWords
- 34. SEO Week Keyword Research • Test out how effective keywords are • A great way to measure intent • Test out multiple keywords at once
- 35. SEO Week Keyword Research Any Question or a free consultation? Email me at: [email protected]