Kinesis Marketing Social Media Brochure

The document provides an overview of social media and emerging media. It defines social media as online tools that allow people to share opinions and perspectives. It outlines 7 guiding principles for social media, including that the web is a platform, services should be delivered across devices, data is a competitive advantage, lightweight business models should be used, and collective intelligence should be harnessed. The document also includes ground rules for social media and provides additional resources.