Kipp Bodnar
Download as PPTX, PDF0 likes1,130 views
The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan. Various tips are provided on building social media reach through following, friending, connecting, and sharing links. The importance of content discovery through blogs, calendars and thank you pages is discussed. It emphasizes the need for conversion ubiquity by placing calls-to-action everywhere and testing different calls-to-action. The goal of these efforts should be to buy customers rather than just leads.
Kipp Bodnar
- 2. I’m Brian Bodnar. I’m Kipp Halligan. Nice to meet you. Nice to meet you. @KippBodnar
- 3. I’m Brian Halligan. I wrote The B2B Nice toMedia you. Social meet Book. amzn.to/b2bsm2
- 4. #B2BSM
- 5. I am a dork.
- 6. We’ve got a a Problem.
- 7. 73% of CEOs don’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
- 8. Marketing isn’t Arts and Crafts.
- 10. An opportunity, not a problem.
- 13. What is a Lead?
- 14. LEADS ARE A PROXY FOR SALES.
- 15. Your goal shouldn't be to buy leads. Your goal should be to buy customers. @KippBodnar Tweet This! #B2BSM
- 16. What is a Social Media?
- 18. Social Media that doesn’t drive revenue is destined for failure. @KippBodnar Tweet This! #B2BSM
- 19. How Social Media Leads Happen 1Twee t Landing Page Form Lead Like Blog CTA Landing Post Page Product CTA Landing +1 Page Page
- 22. 1 Build Social Media Reach 2 Maximize Content Discovery 3 Conversion Ubiquity
- 23. 1 Build Social Media Reach
- 27. BITLY, 9/2011 The shelf life of a social media link is 3 hours.
- 30. Use email for reach building.
- 33. 2 Maximize Content Discovery
- 39. Closed Millions In Sales From Online Leads ROI – 2800%!
- 41. Build social thank you pages.
- 43. 3 Conversion Ubiquity
- 47. Google.com/DFP
- 48. Testing CTAs aid testing.
- 49. What can you stop doing ?
- 50. Build Social Media 1 Reach 2 Maximize Content Discovery 3 Conversion Ubiquity
- 53. You’re the Star.
- 54. THANK YOU.