Managing FACEBOOK for a business organization

Managing Facebook
for a business
organization
Your company information

Establishing a
Corporate Presence
A corporation can develop a strong presence on Facebook
in multiple ways. If you are an executive within a
corporation, you might question why any company would
want a presence on a social network that seems so
personal in nature. If you don’t want to fish in a pond that is
packed with approximately 800,000 new fish every single
day, then have fun somewhere else. I, of course, say that
with some sarcasm. I do understand that some companies
resist using Facebook for business purposes.

Key points in this presentation:
 Develop a Corporate Facebook Presence
 Creating Facebook Page
 Dimensions for Facebook Page
 Corporate Facebook Page Privacy
 Communicating and using timeline
 How to create post
 Facebook Event
 Applications and Search
 Tips and Tricks

Developing a Corporate
Facebook Presence
• One of the easiest ways for companies to begin developing a corporate
presence is to ensure that your employees use the same name for the
company in their profiles. When a company is first created by a user, it is
saved into Facebook’s database so that when other employees join they
can find and use a standardized company name. This helps to link
employees together and allow users to search for you based on a company
search!
• With Facebook continuing to grow more and more in popularity, it makes
sense to develop a corporate presence. At the very least, establishing even
a basic presence on Facebook can make it more difficult for others to claim
your brand on Facebook. If you need even more convincing, realize that
Facebook is now the top driver of traffic, over Google, to large sites.

Facebook Pages
• Facebook describes Pages as “a voice to any public figure or organization
to join the conversation with Facebook users
• Facebook Pages are used by celebrities, bands, sports teams, corporations,
films, nonprofits, and those users who have exceeded the friends limit on
their personal profile pages.
 Claim your Facebook Page
• The first step is to claim, classify, and get your Facebook Page created.
One of the easiest ways to do this is to search for a Facebook Page that is
already created. Scroll to the bottom and in the left corner, you notice a link
that says “Create a Page for My Business”!
https://www.facebook.com/pages/create/

Facebook Page
Select your
PURPOSE/TYPE
of organization

Facebook Page
You can choose your category (OBLIGATORY) -> write your
company/organization name and click on Get Started!

Facebook Page / Step 1
• Fill the ABOUT section
with no more than 155
characters
• Fill your company
/organization web site
• Write your address for
your facebook page
* Choose very carefully
and smart, that’s how
people will search on
FB!

- Your profile picture can be your LOGO or MASKOTE
- Recommendation size for photo: 180 x 180
- Format: .png

Facebook Page/ Step 3
In this Step, you can add your page to Favorites part of your Home page!
This is require for easily access and bigger control of your notifications!

First Advertising campaign:
1. You can choose your country/city
2. Add 4-10 Interests
3. Age
4. Gender
5. Daily/Lifetime Budget

Dimensions of images
• Cover Photo and Profile
Cover: 851 px X 315 px
Profile: 180 px X 180 px

• Newsfeed image size
• Dimensions for the timeline
image are 472 x 394!
• Other image will never be
cropped, instead they will be
scaled down.
• So the actual ratio is 236 : 197
• Our tip is to use 4:3 images!

• Image in timeline
• An image in your
timeline can be at least
504 x 504!
• Ratio must be 1:1

Privacy of Facebook Page
• After you create your page, you can set
your privacy rules!

• Go to Admin panel -> Settings -> General
(Privacy Settings for Messages Fan Page)
On the right site, you will notice EDIT! Click if you want to change the PRIVACY
settings on your page!

Country Restrictions
You can choose to show your Page only to people in certain countries, or to
hide it from people in others. If no countries are listed, your Page will be visible
to everyone

Age Restrictions
When you select an age restriction for your Page, people younger than
this won't be able to see your Page or its content
*This is very useful for government organizations/ alcohol companies

Blocking Keywords
To cut down on inappropriate content, you can add keywords you'd like to
block from appearing on your Page. If one of these keywords is used in a
post or comment, it will automatically be marked as spam. A Page admin
can approve or delete the content. The limit is 10,000 characters!
*Remember: Separated by commas

Profanity Filter
You can choose whether to block profanity from your Page, and to what
degree. Facebook determines what to block by using the most commonly
reported words and phrases marked offensive by the community.

Comment Replies
Once you select this option, people can reply to new comments on your
Page, but keep in mind they can't reply to past comments. Replies are
shown below the comments, so it's clear who's responding.

Who Sees Posts on My Page
You can choose whether everyone automatically sees what other people post
on your Page, or whether posts from others need to be approved by a Page
admin first.

Communicating and using
timeline
PLACE WHERE YOU POST YOUR
“MESSAGE” TO THE AUDIENCE!
Schedule Post Location Upload a file

Communicating and using
timeline
Type of statutes/communication:

How to create photo post
• Step 1:
From your Timeline, you
choose Photo / Video
• Step 2:
Upload your photo from
your computer you want
to publish

How to create photo post
• Step 3:
After you upload
your photo, you can
say something
about the photo!
• Step 4:
Your post is already
on your fan page
and your FANS can
see it!

How to post web link
• Step 1:
• Copy the web link you want
to share
• Paste in the status area
• You will see image (from
the web site)
• Headline (from the web
site)
• Body text (from the web)

• Step 2:
• Delete the link you
paste it
• Write your own
description
• With the mouse course
go on the image and
click upload image

• Step 3:
• You can upload your own image
from your computer
• Click on the Headline from the
web site and change it
• Click on the body text and
change it
• Click Post

Schedule post for future
Step 1: You upload or write your status
Step 2: Click on the “clock” icon
Step 3: Select your date
Step 4: Select your time for publish
Step 5: Click on Schedule

Creating Facebook Event
• Step 1: Select Offer/ Event
• Step 2: Fill the information form about your event
- Name
- Details
- Where, Location
- Tickets (link to website)
- When (Time)
- Weather
- Create

Creating Facebook Event
To invite people to your event you've already created:
1. Go to the event
2. Click Share > Invite Friends in the top right
3. Search for and select friends to invite and then click Send.

Editing Facebook Event
To send a message to your event guest list:
1. Go to your event and then click -> More info …
2. Click on Contact Guests and Enter the names of specific guests or click Select All to
message everyone on your guest list
3. Click Start Chat

Facebook Application
• Apps and games are developed to enhance your
experience on Facebook.
• To find an app's Page:
o Go to the App Center https://www.facebook.com/games
o Enter the name of the app or game you're looking for in
the search box at the top
o Select the app or game's Page from the search results
o Click App Page in the bottom right

Searching through Facebook
• Start using your search bar on the top
• You can search for people, places and
things
• Be sure that your Facebook Page is easy
to find

Tips and Tricks for your
Corporate FB page
• Because the Notes feature in Facebook is limited in settings and features that you
can control, you might also want to consider pulling in your RSS feed through one of
the many RSS applications that are available.
• Adjust your email signature to include your Facebook Page. This is among the
simplest tweaks you can make and will reach a lot of people, especially if you’re
someone that sends a lot of emails.
• Similar to your email marketing, you should show off the various social networks that
you’re active in, including your Facebook Page. You can do this by creating a
separate tab and/or a sidebar widget on all the pages of your website where visitors
can link out to.
• You can run targeted Facebook ads that appear in the right sidebar area or news
feed of users’ Facebook accounts with a message to encourage them to fan your
Page!

Managing FACEBOOK for a business organization

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Managing FACEBOOK for a business organization