Kristen grimm nwf_baltimore_-_ppt_spitfire_template
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This document provides strategic communication tips and advice in the form of "Words of Wisdom" sayings. It encourages focusing communications on a clear purpose and audience, using compelling messages with a clear ask, celebrating successes, and adapting approaches that are not working. The overall message is the importance of strategic planning for effective communications.
Kristen grimm nwf_baltimore_-_ppt_spitfire_template
- 1. Kristen Grimm, President April 28, 2014 Harness the Power of Strategic Communication
- 2. Words of Wisdom: Seize Opportunities Count ‘Em Up
- 3. • Grabber • Problem/Benefit • Your work/solution • Ask Words of Wisdom: Elevator Speech YIKES! What do you do?
- 4. Diseases from unsanitary water kill more people than war and violence each year. People in developing nations don’t have access to clean drinking water. Charity: Water is dedicated to helping these people by building wells to access clean water near their homes. Find out how you can help.
- 5. Words of Wisdom CANCEL IT.
- 7. If you don’t know who your audience is or what they care about, you can’t reach them effectively. Words of Wisdom: Know Your Audience
- 8. Segment
- 9. Analyze
- 10. Follow the Frog
- 11. How Will They Make Decisions?
- 12. From 1,000 hits a week to 30,000 in two days! Readiness Level
- 13. Clear Ask
- 14. When messaging: Words of Wisdom: Message Well
- 15. Of course, implementing health reform won’t be flawless at every step of the way. But it’s also not exactly the train wreck that opponents claim. Here are five popular myths circulating about Obamacare’s presumed impact that you shouldn’t be so quick to believe: Bad
- 16. Words of Wisdom: Celebrate Success
- 17. Greenpeace
- 18. Frame Well
- 19. Show Vision of What Your Way Looks Like
- 20. • MEGO • Literal Sclerosis • Data Dump • No Stories Avoid Message Sins: The Top 4
- 21. It isn’t just what they can hear, but who they can hear it from. Words of Wisdom: Good Spokespeople
- 23. If what you are doing isn’t working... Words of Wisdom: Do What Works
- 25. Want more strategic communications planning help? www.smartchart.org
- 26. ©2014 Spitfire Strategies LLC Spitfire Strategies owns all copyright for this presentation. You may reproduce copies of this presentation for non-commercial use to share with colleagues at your organization. The presentation may not be copied or reproduced for other purposes without the express written permission of Spitfire Strategies LLC. Like us: Spitfire Strategies Follow us: @SpitfireSays www.spitfirestrategies.com 1800 M Street, NW * Suite 300 North * Washington, D.C. 20036 P: 202-293-6200 * F: 202-293-6201 * E: [email protected] Thank You!
Editor's Notes
- #5: Example of Decision maker (the teenagers going to prom) Campaign: THINK: a year-round drinking prevention and awareness program designed for teens by MADD
- #10: 5 cent bag tax short
- #11: External scan
- #14: 23 and a half hour ask video
- #17: It is ok to say you are kicking some serious a*!
- #18: Greenpeace
- #19: Troy library
- #20: Anti-defamation league video