Ktc capabilities deck_june_2020

Ktc capabilities deck_june_2020

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  A SOCIALLY FORWARD AGENCY
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  WHO WE ARE KTC isa creative, socially forward boutique agency comprised of seasoned purveyors, creative millennials and top-notch strategists. We are award-winning brand marketers, cultural connectors and design- centered communicators with 18+ years of experience. COLLABORATIVE CULTURALLY RELEVANT INSIGHTFUL ADAPTIVE AUTHENTIC 3
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  4 O U RCAPABILITIES Media Buying Strategic Planning Public Relations Influencer Marketing Creative Design Content Production Logistics + Fulfillment Digital Development Experiential Activation
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  5 O U RAWARDS *Campaign executed in partnership with Arnold Worldwide, Boston and Crispin Porter, Bogusky, Miami GSK Night of Beauty Cannes Lion Award Nominee (2019) Marketing Excellence Award (2019) GSK People’s Choice Award (2019) Publicity Club of Chicago Special Events Award (2019) AdColor® (Industry Coalition- AAAA, AAF, Ad Age, AdClub, ANA) Kembo Tom – Innovator of the Year Honoree (2008) Silver Effie, Automotive Effie Awards Vehicles Category - Nissan USA (2007) truth® for the American Legacy Foundation* Silver Effie, Pro-Bono & Public Service - New York AMA (2007) Most Effective Long-Term Campaign - PROMO Magazine (2005) Top Mobile Tour - PROMO Magazine (2004) The Grand Effie, Overall Campaign Award - New York AMA (2003) Gold REGGIE for Cause Marketing – PMA (2002) Guerrilla Marketing Campaign of the Year - Brandweek (2001) ✚ ✚ ✚ ✚ ✚ ✚ ✚ ✚ ✚ ✚ ✚ ✚
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  6 P R EV I O U S PARTNERS H E A L T H C A R E E N T E R T A I N M E N T C P G N O N - P R O F I T
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  CASE STUDIES
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  8 Current TV Television Networ k Launch CH A L L E N G E Al Gore launched his new television network, Current TV and needed to create demand. We were tasked with building a database of passionate missionaries and culture leaders, increase Current TV brand awareness, drive viewership and expand distribution, and spur submission of viewer created content (VC2). S O L U T I O N Create a “Take Back TV” Campaign; a live cultural mash up tour in San Francisco, New York, and Philadelphia. The tour featured a variety of acts from different genres of music including Mos Def, The Roots, Simon Dawes, De La Soul & Lauryn Hill. The average event attendance was 6000 (6000- SF, 5000- NYC, 8000 -Philadelphia) The entire experience was webcast via a partnership with Sun Microsystems and the audience members were encouraged to take pictures & footage to spread virally online. INTERACTivists™ distributed premiums, reinforced the brand message, and collected data from attendees.
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  9 THE RESULTS 10 Year ComcastDistribution Deal 33M Media Impressions Made via online, traditional, and guerilla marketing 8M New Homes 50% increase in network distribution Television Networ k Launch 90K Current TV Premiums Distributed
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  1 1 MASTER OF THEMIX Br anded Enter tainment C H A L L E N G E Re-establish the Smirnoff brand as the leader of nightlife culture via an ownable platform. Smirnoff wanted to be more exciting and stand out with their target of 25-35 year olds. S O L U T I O N Our response was the development of Master of The Mix, a 360 platform with a TV show at its core that tapped into the cultural insight that DJ’s are key influencers and tastemakers in nightlife culture. The platform led to the production of a proprietary branded reality show-Master of the Mix. Master of the Mix is a DJ/Music competition show, co-created by Smirnoff, which aired on BET for seasons 1 & 2 and on Vh1 for Season 3. The filming of the show incorporated live experiential events that invited the public, tied in with local promoters, and made the DJ’s compete in front of real audiences. The winner wins a $250,000 cash prize and a year contract as a Smirnoff DJ/Brand Ambassador.
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  1 2 THE RESULTS 10M+Season 2Viewers 250M Digital Media Impressions Web, social media, and branded online radio station 335M Media Impressions For Smirnoff brand during the show’s season Br anded Enter tainment Over 1 million viewers per episode #1 Vodka Category Sales First time in 4 years
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  1 4 TRUTH TOBACCO AMERICAN LEGACY F O UNDAT IO N NATIONAL GRASSROOTS TOUR C H A L L E N G E American Legacy desired to reach a targeted audience of ethnic/POC youth and young adults to counter the alarming death rates due to “BIG” tobacco and nicotine within this demographic. They tasked Burrell Communications and KTC with the responsibility of creating and executing innovative touring programs to reach their target audience. S O L U T I O N KTC created and executed a truth® grassroots marketing campaign on the VANS® Warped tour, AST® Dew® Tour, Tony Hawk Dew® Tour, MTV Tour, Honda Civic Tour, Supergirl Jam, Afro-Punk, America Haunts and a guerrilla marketing tour in 50 U.S. cities plus District of Columbia throughout the summer and fall months solidifying an evergreen generational presence over a 13-year span.
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  1 5 THE RESULTS AMERICAN LEGACY F O UNDAT IO N NATIONAL GRASSROOTS TOUR 9.5M+ Impressions Generated nationwide 550K+ Engagements within the target demographic 42K+ Email addresses captured 35k Branded premiums distributed
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  1 7 US IN LUPUS CH A L L E N G E GlaxoSmithKlein (GSK) wished to launch a “first of its kind” lupus-centric campaign. S O L U T I O N KTC curated a multi-vertical program designed to address and recognize the lifestyle of “Lupus Warrior” patients. The first of the verticals has been dubbed “Night of Beauty.” The program included a unique patient-led initiative with brand partner NARS® cosmetics. The Night of Beauty program has a national reach with executions in Atlanta, Chicago, DC and Philadelphia. This program will be expanded to 10 markets by 2020. G LAXO SMIT HKLIEN PATIENT ENGAGEMENT
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  1 8 THE RESULTS G LAXOSMIT HKLIEN PATIENT ENGAGEMENT 20M Impressions 600 Patient Connections Made via makeover consultations with NARS® pro artists NEW Partnerships Emerge Created unprecedented brand partnership with national lupus organizations: Lupus Foundation of America, Lupus Society of Illinois and the Lupus Research Alliance
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  2 0 One MusicFEST Exclusive Artist Inter views C H A L L E N G E A staple of Atlanta’s summer music scene, One MusicFest needed the event’s experience captured in a way that was extraordinary as the festival was itself. They desired a connection that exemplified their mission statement: “Unity Through Music” S O L U T I O N KTC took the mission statement of One MusicFest to heart and developed “Pass The Mic”, a unique scenario that featured the headliners as they gave one-of-a-kind exclusive interviews to each other. These electric sessions included Questlove and Roman GianArthur, Wale and The Internet, Raekwon and Ryan Leslie, Raury and SZA, and Scarface and Big KRIT to name a few.
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  THANK YOU!