L20 Personalised World
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The document discusses Bell's Law of Computing, which posits that a new class of lower-priced computers emerges roughly every decade due to advancements in programming and networking. It emphasizes the significance of location-based services, digital footprints, and personalized content, highlighting how technology giants like Google and Facebook capitalize on user data to deliver tailored experiences. Key trends include the transition from content to context, the importance of serendipity in user experience, and the evolving dynamics of privacy in the digital age.
L20 Personalised World
- 5. Bell’s Law of Computing Classes Named after Gordon Bell, architect of Digital VAX and several other machines “Roughly every decade a new, lower priced computer class forms based on a new programming platform, network, and interface resulting in new usage and the establishment of a new industry.”
- 6. Location FourSquare Launched 2009 55 million people checked in 12 billion times to FourSquare Grew 3400% in 2010 Now focus on local search
- 7. “Check in”
- 10. 78% of mobile users use location based apps Local
- 11. Eric Schmidt MacTaggart Lecture, Edinburgh TV Festival, 2011
- 13. If content is king, context is its crown
- 14. One of the most important contextual signals is location
- 15. Adjacent Possible Mobile is more than a small computer, with small screen, that happens to do voice
- 18. Local is more than where you are Local
- 19. Local is also about you – your digital footprint Local
- 20. Local is the CONTEXT of the CONTENT Local
- 22. EVERYTHING WE DO CREATES A DIGITAL FOOTPRINT
- 25. DATACOMPLEXITY
- 29. LINEAR
- 31. CATEGORISED
- 34. SEARCH Search
- 37. Then search is not good enough - what next?
- 38. CUSTOMIZED YOU
- 39. INTELLIGENT Software will tell you what you need before you realised
- 42. 75% OF DATA COMES FORM INDIVIDUALS Source: IDC IVIEW Extracting Value from Chaos
- 45. WHAT DOES A “LIKE” SAY ABOUT US?
- 46. If you liked this, you will also like this other thing
- 47. Local
- 48. What if you had all the music in the world. What will you listen to next?
- 58. Around 67% of Netflix rentals are a result of algorithmically generated recommendations Local
- 59. Data analytics system will explore your digital footprints KEY TREND
- 60. Content is delivered by algorithms KEY TREND
- 61. Technology companies like Facebook, Google, Amazon etc. are collecting information about us Technology Giants are Tracking us
- 64. Eli Pariser Filter Bubbles, 2011
- 67. Getting it Right WHAT YOU WANT SERENDIPITY WHAT YOU NEED
- 71. Privacy vs. Transparency PRIVATE PUBLIC
- 72. Security vs. Convenience SECURE CONVENIENT
- 73. Those who provide the most relevant results win KEY TREND
- 74. Those who add serendipity to the experience will win KEY TREND
- 75. Privacy is dead We have to change our norms KEY TREND
- 76. Eric Schmidt MacTaggart Lecture, Edinburgh TV Festival
- 78. “The true cost of remaining anonymous, then, might be irrelevance.” - Eric Schmidt, Google
- 79. Your Digital Footprint + Data Analysis + Serendipity = Local User Experience KEY TREND
- 80. 202020102000199019801970 HARDWARE SOFTWARE NETWORK DATA + INTELLIGENT REAL-TIME SOFTWARE KEY TREND PERSONAL DIGITAL ASSISTANT
- 81. Local is more than where you are Data Complexity means smart Big Data is everywhere Someone will analyse the data Those with the best experience win Summary
- 82. Module 6 Play and Work L21 Games and Gamifaction Next