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LAC 2010 - Keynote Presentation: Innovation in Gaming
Jez San discusses the history and evolution of online poker, highlighting the impact of technological advancements and trends in gaming. He emphasizes the importance of user engagement and trust within the industry, while criticizing the lack of innovation in poker companies over the past five years. San also presents PKR's unique 3D avatar customization and gaming experience, which sets it apart from competitors.
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LAC 2010 - Keynote Presentation: Innovation in Gaming
- 1. Jez San OBEFounder: PKR.com Email: [email_address]
- 2. Where did icome from?
- 3. What is PKR?Some of you may be unfamiliar with PKR So here’s two ads we ran last year to give you a flavour
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- 5. Show of hands..Who is in the room? Are you Affiliates, Operators, Lawyers, Marketeers? Why do we think people want to play on our gaming sites? To Make Money ? Cos its fun?
- 6. What im goingto cover Focus: mostly online poker as its my background A bit of history and some parallels of computer games versus online gaming Big Disclaimer My opinions are not those of my company Heck, they’re not always even my views I’m extremely opinionated - sorry !
- 7. Brief history ofcomputer games In the 1980’s Graphics were basic mostly 2d By the 90’s 3d was everywhere.
- 8. Grand Theft Auto(GTA) in 2d & 3d
- 9. Football in 2d& 3d
- 10. Prince of Persia2d & 3d
- 11. online poker –then and now PartyPoker 2001 and more recently
- 12. Online poker PokerStars2001 and now
- 13. Macro Trends Internettake-up increases... Moore’s Law... Each 18 months CPU’s double in speed Cost of computers more affordable bandwidth steadily rises... Kids become adults (duh!) This is KEY! What do you think they want to play when they grow up?
- 14. Web trends.. SocialNetworking Facebook, myspace, twitter Communities Pictures & Video YouTube, Flickr Customisation, Personalisation etc.
- 15. Some myths worthshattering What is Download versus No Download? Do people care how long it takes to play? Is Poker/Gaming an impulse buy? Most Poker sites don’t have forums Afraid of what their users might say
- 16. Technology two parts– Client and Server software To date, most innovation has been done on server side Almost no client-side
- 17. What are pokercompanies doing different now than 5 yrs ago? Very little innovation “ If it aint broke don’t fix it” Our users don’t want anything new Our users won’t download big files
- 18. The trends ofgaming companies... Small and light downloads – frill free Try and get them to download the game at any cost. Use “no download” versions to catch passers by even if they don’t want to download the game.
- 19. When are players......going to get more savvy about what site they play on? People still play on sites that have screwed them Why cant they tell good sites from bad? Jurisdictions.. The stricter the better
- 20. notable innovations ofthe industry... Community & Forums Its good to engage your customers and let them talk to each other. Lawyers try and scare you into not offering forums They tell you youre responsible for the content so best not to have it Foster Chat inside the games... people like to be social. Thats why they play with their friends Google allowing advertising in uk.. and Deposit methods.. eg: Paypal
- 21. Ultimately, what dowe want...? Honesty and Trust! How can the industry achieve it...? When will customers believe it?
- 22. Auto Top Up– Microgaming and others Run It Twice – FullTilt Reduces variance and helps stop people busting out Probably helps site rake more by keeping players alive and playing longer Buddy Lists – find your friends.. “ Fish Finder”
- 23. Bad Innovations Idont like data mining and analysis tools Makes players less human and more like computers I would love it if all sites banned tools like HoldEm Manager etc Or prevented downloading of hand histories etc
- 24. Party Poker Hot Hands Lets you setup alerts of what hands you want to be notified about Warns you if you’re busy to look at the right window Helps make multi-tabling more manageable I guess the next step is Auto Play.. Give it a set of rules of how to play your basic hands for you. Eg: Fold Rags, and Pssst for Aces etc.
- 25. Full Tilt PokerRush Poker ! Very interesting and popular new poker variant All ACTION game... Every time you fold you have a new table Requires different poker strategy as players can wait for aces
- 26. Avatars Lets lookat a few different Avatars and see some interpretations
- 27. Full Tilt PokerFixed set of basic cartoon avatars. No expression. No socialisation. No customisation.
- 28. Partypoker & PokerstarsAllows user customised upload of little picture. A bit of expression, but no emotion or reaction. Great for personalisation but not much else.
- 29. PKR’s Avatars... Allowsfull customisation of their look.. The hair, makeup, clothes, jewellry, hats etc Allows full interaction and expression of actions and moods Most importantly, Allows a bit of body language and a few Tells
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- 33. The Pros andCons of white labelling Allows brand owners to monetise customers and offer new games Allows companies with no tech skills to offer gaming solutions Low cost and tech barrier to entry becomes mostly a marketing exercise.
- 34. Cons of whitelabelling & licensing strategy. Encourages samey-ness Every poker room looks identical with a different name. (No differentiation makes marketing much more expensive) Fraud tracking becomes harder because its harder to follow the money Deposit on skin a, withdraw on skin b for perfect laundering Discourages changes of platform & locks in the skin for the long term Any time the skin wants to transition they lose players.
- 35. What PKR isdoing We ‘did’ Poker the way we thought it should be... The way you play it at home or in a card room! And now we just started doing 3d casino games Like Multi-player 3d BlackJack The way you play it in the casino with your pals Here’s a demo of our latest 3d Roulette game on next slide
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