laudon-traver_ec13_ppt_ch01_accessible.pptx
- 1. Introduction to E-commerce Blerta Abazi Chaushi
- 2. 2 Instructional Philosophy • Out-Come based education • Would rather discuss than lecture – Requires student preparation • Hate grading long assignments – Especially LATE assignments • Use class interaction, assignments, quizzes and projects to determine if outcomes are met.
- 3. 3 Survival Primer • Read Material BEFORE the class discussion – Key Concepts – Projects and Questions • Use textbook’s website – http://www.azimuth-interactive.com/ecommerce13e/index.html • Check GC Often • Use the additional resources identified in syllabus & in GC • ASK questions about what you didn’t understand in readings • DON’T do homework at last minute. • REVIEW lectures and notes • Seek HELP if you are having difficulties • OFFER feedback and suggestions to the instructor in a constructive manner
- 4. 4 Syllabus review • Requirements – Exams – Assignments – Electronic Commerce initiative. • Grading • Course outline • Special Notes • Subject to change
- 5. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved E-commerce 2017 business. technology. society. 13th edition Chapter 1 The Revolution Is Just Beginning
- 7. From analog to digital
- 11. Some relatively new companies Valuation: $10 billion, Founded: 2007 Valuation: $11 billion, Founded: 2008 Valuation: $16 billion, Founded: 2012 Valuation: $25 billion, Founded: 2008 Valuation: $51 billion, Founded: 2009
- 12. Startup companies in Europe
- 13. Thank you
- 14. GOTCHA
- 15. E-Commerce 2017: Business. Technology. Society. Thirteenth Edition Chapter 1 The Revolution Is Just Beginning Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved
- 16. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Learning Objectives 1.1 Understand why it is important to study e-commerce. 1.2 Define e-commerce, understand how e-commerce differs from e- business, identify the primary technological building blocks underlying e- commerce, and recognize major current themes in e-commerce. 1.3 Identify and describe the unique features of e-commerce technology and discuss their business significance. 1.4 Describe the major types of e-commerce. 1.5 Understand the evolution of e-commerce from its early years to today. 1.6 Describe the major themes underlying the study of e-commerce. 1.7 Identify the major academic disciplines contributing to e-commerce.
- 17. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Uber: The New Face of E-Commerce? • Class Discussion – Have you used Uber or any other on-demand service companies? – What is the appeal of these companies for users and providers? – Are there any negative consequences to the increased use of on-demand services like Uber and Airbnb?
- 18. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved The First Thirty Seconds • First 20 years of e-commerce – Just the beginning – Rapid growth and change • Technologies evolve at exponential rates – Disruptive business change – New opportunities • Why study e-commerce – Understand opportunities and risks – Analyze e-commerce ideas, models, issues
- 19. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Introduction to E-Commerce • Use of Internet to transact business – Includes Web, mobile browsers and apps • More formally: – Digitally enabled commercial transactions between and among organizations and individuals
- 20. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved The Difference Between E-Commerce and E-Business • E-business: – Digital enabling of transactions and processes within a firm, involving information systems under firm’s control – Does not include commercial transactions involving an exchange of value across organizational boundaries
- 21. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Technological Building Blocks Underlying E-Commerce • Internet • World Wide Web – HTML – Deep Web vs. “surface” Web • Mobile platform – Mobile apps
- 22. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Insight on Technology: Will Apps Make the Web Irrelevant? • Class Discussion – What are the advantages and disadvantages of apps, compared with websites, for mobile users? – What are the benefits of apps for content owners and creators? – Will apps eventually make the Web irrelevant? Why or why not?
- 23. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Major Trends in E-Commerce • Business trends include: – All forms of e-commerce show very strong growth • Technology trends include: – Mobile platform has made mobile e-commerce reality • Societal trends include: – Increased online social interaction and sharing
- 24. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Unique Features of E-Commerce Technology (1 of 2) 1. Ubiquity 2. Global reach 3. Universal standards 4. Information richness
- 25. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Unique Features of E-Commerce Technology (2 of 2) 5. Interactivity 6. Information density 7. Personalization/customization 8. Social technology
- 26. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Types of E-Commerce • Business-to-Consumer (B2C) • Business-to-Business (B2C) • Consumer-to-Consumer (C2C) • Mobile e-commerce (M-commerce) • Social e-commerce • Local e-commerce
- 27. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Figure 1.5 The Growth of B2C E-Commerce in the U.S
- 28. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Figure 1.7 The Growth of B2B E-Commerce in the U.S
- 29. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Figure 1.8 The Growth of M-Commerce in the United States
- 30. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved E-Commerce: A Brief History (1 of 4) • Precursors – Baxter Healthcare modem-based system – Order entry systems – Electronic Data Interchange (EDI) standards – French Minitel
- 31. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved E-Commerce: A Brief History (2 of 4) • 1995–2000: Invention – Sale of simple retail goods – Limited bandwidth and media – Euphoric visions of ▪ Friction-free commerce ▪ First-mover advantages – Dot-com crash of 2000
- 32. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved E-Commerce: A Brief History (3 of 4) • 2001–2006: Consolidation – Emphasis on business-driven approach – Traditional large firms expand presence – Start-up financing shrinks – More complex products and services sold – Growth of search engine advertising – Business Web presences expand
- 33. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved E-Commerce: A Brief History (4 of 4) • 2007–Present: Reinvention – Rapid growth of: ▪Web 2.0, including online social networks ▪Mobile platform ▪Local commerce ▪On-demand service economy – Entertainment content develops as source of revenues – Transformation of marketing
- 34. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Figure 1.10 Periods in the Development of E-Commerce
- 35. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Insight on Business: Start-Up Boot Camp • Class Discussion – Why do you think investors today are still interested in investing in start-ups? – What are the benefits of investing in a company that is a graduate of a Y Combinator boot camp? – Is an incubator the best solution for start-ups to find funding? Why or why not?
- 36. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Assessing E-Commerce (1 of 2) • Stunning technological success • Early years a mixed business success – Few early dot-coms have survived – Online sales growing rapidly • Many early visions not fulfilled – Price dispersion – Information asymmetry – New intermediaries
- 37. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Assessing E-Commerce (2 of 2) • Other surprises – Fast-follower advantages – Start-up costs – Impact of mobile platform – Emergence of on-demand e-commerce
- 38. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Understanding E-Commerce: Organizing Themes • Technology: – Development and mastery of digital computing and communications technology • Business: – New technologies present businesses with new ways of organizing production and transacting business • Society: – Intellectual property, individual privacy, public welfare policy
- 39. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Figure 1.11 The Internet and the Evolution of Corporate Computing
- 40. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Insight on Society: Facebook and the Age of Privacy • Class discussion: – Why are social network sites interested in collecting user information? – What types of privacy invasion are described in the case? Which is the most privacy-invading, and why? – Is e-commerce any different than traditional markets with respect to privacy? Don’t merchants always want to know their customer? – How do you protect your privacy on the Web?
- 41. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Academic Disciplines Concerned with Technology • Technical – Computer science, management science, information systems • Behavioral – Information systems research, economics, marketing, management, finance/accounting, sociology
- 42. Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Copyright
Editor's Notes
- #15: If this PowerPoint presentation contains mathematical equations, you may need to check that your computer has the following installed: 1) MathType Plugin 2) Math Player (free versions available) 3) NVDA Reader (free versions available)
- #16: Slide 2 is a list of textbook LO numbers and statements
- #24: Additional concepts and terminology include: Information asymmetry, menu costs, marketplaces and marketspaces, transaction costs, cognitive energy, market entry costs, search costs, price discovery, network externalities.
- #25: Additional concepts and terminology include price transparency, cost transparency, and price discrimination.
- #27: Figure 1.5, Page 23. In the early years, B2C e-commerce was doubling or tripling each year. Although B2C e-commerce growth in the United States slowed in 2008–2009 due to the economic recession, it resumed growing at about 13% in 2010 and since then, has continued to grow at double-digit rates. SOURCES: Based on data from eMarketer, Inc., 2016e, 2016f; authors’ estimates.
- #28: Figure 1.7, Page 25. B2B e-commerce in the United States is about 10 times the size of B2C e-commerce. In 2020, B2B e-commerce is projected to be over $9 trillion. (Note: Does not include EDI transactions.) SOURCES: Based on data from U.S. Census Bureau, 2016; authors’ estimates.
- #29: Figure 1.8, page 26. In the last five years, m-commerce has increased astronomically, from just $32.8 billion in 2012 to over an expected $195 billion in 2016, and it is anticipated that it will continue to grow at double-digit rates over the next five years as consumers become more and more accustomed to using mobile devices to purchase products and services. SOURCE: Based on data from eMarketer, Inc., 2016g, 2016h, 2015a, 2015b, 2014.
- #31: Additional concepts include disintermediation, monopoly profits, switching costs, network effects, disrupting traditional channels.
- #34: Figure 1.10, page 29.
- #39: Figure 1.11, page 39. The Internet and Web, and the emergence of a mobile platform held together by the Internet cloud, are the latest in a chain of evolving technologies and related business applications, each of which builds on its predecessors.