Launch your own NFTs with Zero Tech understanding
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This document provides an overview of non-fungible tokens (NFTs) for celebrities, performers, and influencers. It discusses how NFT sales are projected to surpass all other forms of earnings for content creators by 2026. The document then outlines several steps celebrities can take to create and sell their own NFTs, including conceptualizing their NFT offerings, creating a crypto wallet, uploading their NFT content and setting prices and royalties. Finally, it discusses considerations for marketing, selling and profiting from NFTs over the long term.
Launch your own NFTs with Zero Tech understanding
- 1. UNDERSTANDING NFTS A concept note : for Celebrities, Performers and Influencers RESTRICTED CIRCULATION BY HITESH GOSSAIN HG ALL IMAGES USED FOR EDUCATIONAL PURPOSES ONLY. NO PART TO BE REPRODUCED WITHOUT PRIOR CONSENT
- 2. An estimate says : NFT and token sales values would supercede all other forms of earnings for content creators and celebrities by 2026. NFT UNDERSTANDING FOR CELEBRITIES HG
- 3. Premium content and community that has no close substitutes Delivering tangible value and results Accountability Access, recognition and status Rather than pursuing widespread celebrity, if creators only engage with a modest base of “true fans”—those who will “buy anything you produce” - getting the first million dollars isnt far. The recipe, is to go niche and to tap into users’ desire for results. 1. 2. 3. 4. 1000 True fans by Kevin Kelly NFT UNDERSTANDING FOR CELEBRITIES HG
- 4. A global Phenomenon NFTs ALL IMAGES USED FOR EDUCATIONAL PURPOSES ONLY. NO PART TO BE REPRODUCED WITHOUT PRIOR CONSENT
- 5. Shakira “La Caldera collection, a digital art collaboration by Shakira and BossLogic, depicts the fantastical world of Caloris, a place ruled by women in an intergalactic landscape as they grapple with the arrival of both friendly and unfriendly visitors.” Snoop Dogg Snoop has been a crypto pumper since Dogecoin crashed the market. The rapper announced the arrival of his NFT collection A Journey with the Dogg on April 2. Lionel Messi Professional football player Lionel Messi has jumped on board the non- fungible tokens (NFT) trend with the launch of "Messiverse" HG Lindsay Lohan After minting her tokens, she also released a song, “Lullaby,” in the form of an NFT. The EDM song, a collab with DJ Manual Riva, sold for $85K+ in auctions with a ‘never seen before’ animated video clip of the singer with butterflies. Amitabh Bachchan Bachchan will roll out his NFTs - a collection of unique and limited artworks themed around him, including posters such as that of Sholay autographed by him, verses of 'Madhushala' narrated by him with backstories, and rare digital treasures from the past
- 6. HG Grime The Canadian musician is making the big bucks from NFT. She has already sold over $6 million with her WarNymph collection. The collection is now one of the most popular NFTs in the world. Shawn Mendes The 23-year old superstar made over $600K in NFT from the sale of his virtually signed Fender guitar, neckless vest, keychain, and a load of other things. Paris Hilton She has even named two of her dogs Crypto Hilton and Ether Reum. The star has sold over a million-dollar worth of NFTs with her new pieces “Hummingbird in My Metaverse,” “Legend of Love,” and “Iconic Crypto Queen.”(NFT) trend with the launch of "Messiverse" Eminem he released his Shady Con NFT, partnering with Nifty Gateway. The collection of comic books, action figures, and original tracks made over $1.8 million. But that’s not all of it. Eminem, along with Sony Music Entertainment, invested over $30 million in the NFT marketplace MakersPlace. + Mark Cuban + Ellen Degeneres + Salman Khan + Wiz Khalifa + Ashton Kutcher + Mindy Kaling + a lot more global celebrities
- 7. What are NFTs ? NFT is a digital collectible that represent something thats Unique (and Rare & Tradeable) NFT UNDERSTANDING FOR CELEBRITIES Visual or audio-visual digital assetsthat are issued in “authenticated”limited editions and for which ownership is evidenced on blockchain, powered by smart contracts in the same manner ascryptocurrency. HG
- 8. Celebrities Who is Creating NFTs ? Artists Sports Icons NFT UNDERSTANDING FOR CELEBRITIES HG Content Creators
- 9. Young Millenials Global connected 18-28 year olds who have only one asset class : Cryptos. In India its a 3 Million strong Community Who is Buying NFTs ? Investors NFTs are widely being accepted as an alternate asset class and multiple serious investors are now actively engaging Collectors & Auction houses Collectibles have always attracted fans. Worldwide merchandise and collectibles are a way to showcase solidarity and trade at the right time NFT UNDERSTANDING FOR CELEBRITIES HG
- 10. Where are creators selling their NFTs ? NFT UNDERSTANDING FOR CELEBRITIES Marketplaces Equivalent to Amazon, there are platforms like OpenSea, rarible etc for this purpose Own Storefront Like branded ecommerce stores, you can now make your own NFT marketplace using tools like NFTically (similar to Shopify) HG
- 11. What can you sell as NFTs ? Images, Songs, GIFs and Videos Exclusive images / videos / audio which are of value to a buyer and can be traded in the real world Tickets and Merchandise Have an upcoming event ? or an iconic costume or design which has a strong significance and has a loyal fan base ? Access Give NFT holders an access to an otherwise inaccessible or restricted access (think club membership) Curated content have a passion to be show-cased ? A side of you which no one knows about (or are curious about) HG PRACTICALLY ANYTHING THAT IS VALIDATED AND NON REPLICABLE
- 12. Is it supposed to be only online / digital content ? No. in fact hybrid NFTs - where the physical product is on sale , and its ownership record is in form of a NFT is increasingly getting mainstream NFT UNDERSTANDING FOR CELEBRITIES HG
- 13. What are collectors and fans paying for ? There are multiple things they pay for : Rarity / Art : The uniqueness and transaction value of the art Utility : Where an owner of an NFT is entitled to certain benefits or opportunities as a result of ownership. Access : NFTs that include unique access triggers (like a club membership, event ticket, by invite drops etc) Surprise : Fans love surprises - specially when its from their superstars - so gifting and engagement NFTs are popular too NFT UNDERSTANDING FOR CELEBRITIES HG
- 14. How do you start ?
- 15. Step 1 : Conceptualize What would your buyers buy ? What is it that you are planning to launch ? is it artwork / images / unseen videos etc ? Could it be an opportunity to meet you ? When ? Timing is very important. Near an important event (like album launch / movie release / upcoming match etc) Why ? The common story is an inetgral part of your launch. Think about a tight context and the "why" NFT UNDERSTANDING FOR CELEBRITIES HG
- 16. Step 2 : Create your crypto wallet What is a wallet ? Same as your amazon / paytm wallet, you need to create a crypto wallet - from where you sell and receive payments Important All your transactions are dependedmt om this wallet and your corresponding wallet address. Protect your wallet credentials with safety. What are good wallets ? Try standard wallets like Metamask , Trust wallet etc NFT UNDERSTANDING FOR CELEBRITIES HG
- 17. Step 3 : Create and Upload your NFTs What to upload ? Think why would anyone want to buy your NFT and how it qualifies to have rarity and transactability Just a digital art or more ? What would a buyer get ? is it just a digital product or an associated experience or physical product NFT UNDERSTANDING FOR CELEBRITIES HG
- 18. Step 4 : Pricing and Royalty Decide the price of your NFT Like every product and service, there is a cost you can peg to your artwork. Decide it rationally Your earning is not just the first sale As an NFT owner, you get the first sale value + a royalty share of all further transactions - automatically - and this is decided by you while uploading your NFT Your NFT value is driven by Trust + History + Transactability Use your community to benchmark the pricing. Drop the first few pieces at a lower price to your superfans and look at how it gets traded. NFT UNDERSTANDING FOR CELEBRITIES HG
- 19. How to get started on your NFT journey ? IDENTIFY Content Discuss it with NFT experts to create your first NFT of collectibles which could be digital or hybeid COMPLIANCE For NFT Content Source validation and ownership assessment is very critical to the launch LAUNCH PLAN AND PR To launch your power NFT plan You understand the important of conversations - so engage in a high impact PR plan to create a super successful launch HG
- 20. LIFELONG Royalties Artists do not only make money from selling their digital art tokens one-time but can keep earning from them as long as those tokens exist. You can program royalties into your digital artwork, and this allows you to receive a percentage of sales profit anytime the artwork is sold to a new user. The percentage programmed into the artworks can range from 2.5% to 10%, and this ensures that you receive interest on life-time resales of the NFT art. NFT UNDERSTANDING FOR CELEBRITIES HG
- 21. FEES OF LISTING And Transactions According to one analyst, the minimum cost of minting an NFT is around $70, which means that the token price would be somewhere close to $100. This is about 3 to 15 percent for the initial sale and about 10% for secondary sales. The Ethereum gas fee is the amount that you have to pay for transactions on the Ethereum blockchain. High gas prices tend to be a huge barrier to entry for artists and most of them wait for the gas prices to come down before minting an NFT. NFT UNDERSTANDING FOR CELEBRITIES HG
- 22. WHICH BLOCKCHAIN ? and which platform ? While Ethereum is behind the world's biggest and most well known platforms like OpenSea, there are multiple options available. Your key decision metrices are Credibility, trasaction settlement times, gas fee etc NFT UNDERSTANDING FOR CELEBRITIES HG
- 23. Marketing your NFTs First Set of buyers : The quality of first set of buyers define your NFT future. Exclusive drops for super fans is a great idea Partnerships : Co create and co-market Establish transactability. Easily transactable NFTs with velocity are the best bets for collectors NFT UNDERSTANDING FOR CELEBRITIES HG and which platform ? Aesthetics : Create an NFT which you are proud of. Extra effort in detailing and pouring your originality and persona drives fan crazy
- 25. The NFT Journey Find and engage with your superfans - enhance your legacy - have fun - and make money HG