![Elevator Pitch
For [users]
who [statement of need or opportunity]
the [thing we are creating]
is a [product category]
that [key benefit, compelling reason to buy].
Unlike [current solution or a competitor]
Our Product [statement of primary differentiation].](https://image.slidesharecdn.com/launchingagileprojects-slidehandout-190506190144/85/Launching-agile-projects-slide-handout-8-320.jpg)
Launching agile projects slide handout
- 2. Crew Training Exercise What Shall We Do With a Drunken Sailor? 2 Shave his belly with a rusty razor Put him in the hold with the Captainās daughter Put him in the scuppers with a hosepipe on him What Shall We Do With an Agile Sailor? Give him a sharpie and stacks of Post-its Tell her to limit the work in process 10 Syllable Phrases Send all the team for a stand-up meeting Exercise Music: āDrunken Sailorā ā Carl Peterson
- 3. Prepared exclusively for Richard Freeman oad from Wow! eBook <www.wowebook.com> Download the workshop materials - slides, examples and templates
- 4. Preparing for the Voyage The Inception Deck ā¢ The Bigger Picture ā¢ What are we doing? ā¢ What can we expect?
- 5. Whatās in The Inception Deck ā¢ The Bigger Picture? ā¢ Vision, Context ā¢ What Are We Being Asked To Do? ā¢ Our current thinking on solution ā¢ What Should We Expect? ā¢ What do we think will happen? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Awake ListThese are the things we are are worried may keep us awake at night What are the things that you personally are worrying about? This is more than just project risks. Include non-technical factors like people, facilities, processes, skills, other demands on your time, oļ¬ce politics, etc. Discuss amongst the team what you can do about them . @simongirvan Base d on ideas from āThe Agile Samuraiā, by Jona than Rasm ussan Assumption Map Have Evidence Brainstorm all your assumptions and map onto the horizontal axis ļ¬rst. Then, map onto vertical axis ands decide what to do! @simongirvan No Evidence Important Not Important Based on ideas from by @davidjbland, @danto_ma and @AlexOsterwalder.
- 6. The Bigger Picture? ā¢ Who is this for? ā¢ Why Are We Here statement. ā¢ Elevator Pitch ā¢ Product Box
- 7. Why Are We Here? ā¢What do we know about the project and its history? ā¢ Who are the primary stakeholders? ā¢ What is the business driver? ā¢ Whatās the relevant history? ā¢ Who are the board level sponsors, etc ā¢ Where is this work in corporate priorities ā¢ (How will we know if things change?)
- 8. Elevator Pitch For [users] who [statement of need or opportunity] the [thing we are creating] is a [product category] that [key benefit, compelling reason to buy]. Unlike [current solution or a competitor] Our Product [statement of primary differentiation].
- 9. Elevator Pitch Example For Pirates who Need a new or additional parrot the āParrots Arrr Usā Website is a Pirate and Parrot matching service that finds a parrot to perfectly match your needs Unlike stealing one from another pirate Our Product removes the risk of revenge attacks or a bad bird
- 10. Product Box ā¢ Benefits not features ā¢ Emotions and feelings
- 11. Crew Training Exercise ā¢ For your project, either Write The Elevator Pitch, or Design a Product Box 5 Elevator Pitch Template Target customer For Who Our Product Is Customer need, opportunity or current dissatisfaction That Key beneļ¬t for this customer Unlike Alternative solution or competition Our Product Product category - what your product will actually do Why it meets the need better than the alternative@simongirvan Based on a format from āCrossing The Chasmā by Geoļ¬rey Moore Time Remainingā¦ Exercise Music: āTurkish Revelryā ā Loudon Wainwright III
- 12. Feedback Exercise Music: āTurkish Revelryā ā Loudon Wainwright III
- 13. Our āWhy Are We Hereā ā¢ On a personal level, we want to develop ourselves ā¢ We want to reach Certified Team CoachĀ® level with Scrum Alliance ā¢ Running workshops and facilitating large groups is good evidence ā¢ This is a good professional challenge for us both ā¢ We are passionate about sharing our experiences and want others to get good results from these approaches too ā¢ The submission has been accepted, so it will definitely go ahead (low risk of being cancelled)
- 14. Our āElevator Pitchā 1 For people at this Agile conference who want to learn new techniques and how to apply them the Launching Agile Projects Workshop is an interactive and informative workshop that is hands-on, fun and useful Unlike other ways to learn Our Product allows participants to immerse themselves in the material, embedding the learning more effectively
- 15. Our āElevator Pitchā 2 For people at this Agile conference who want to learn new techniques and how to apply them the Launching Agile Projects Approach is a way of preparing for the start of a project that helps teams get sufficient knowledge to start a project Unlike other project start-up techniques Our Product is a lightweight approach that uses a just enough, just in time philosophy
- 17. What are we doing? ā¢ The NOT List ā¢ Meet The Neighbours ā¢ Assumption Map ā¢ Candidate Solution ā¢ Awake List ā¢ Agile Wheel of Pain 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Awake ListThese are the things we are are worried may keep us awake at night What are the things that you personally are worrying about? This is more than just project risks. Include non-technical factors like people, facilities, processes, skills, other demands on your time, oļ¬ce politics, etc. Discuss amongst the team what you can do about them. @simongirvan Based on ideas from āThe Agile Samuraiā, by Jonathan Rasmussan Assumption Map Have Evidence Brainstorm all your assumptions and map onto the horizontal axis ļ¬rst. Then, map onto vertical axis ands decide what to do! @simongirvan No Evidence Important Not Important Based on ideas from by @davidjbland, @danto_ma and @AlexOsterwalder. In Scope Not In Scope Unsure The NOT List These are the things that you are certain are in scope for the project These are the things that you are certain are NO T in scope for the project These are the things that you arenāt sure whether they are in scope or not in scope. Based on ideas from āThe Agile Samuraiā, by Jonathan Rasmussan @simongirvan
- 18. In Scope Not In Scope Unsure The NOT List These are the things that you are certain are in scope for the project These are the things that you are certain are NOT in scope for the project These are the things that you arenāt sure whether they are in scope or not in scope. Based on ideas from āThe Agile Samuraiā, by Jonathan Rasmussan @simongirvan
- 20. Assumption Map Have Evidence Brainstorm all your assumptions and map onto the horizontal axis ļ¬rst. Then, map onto vertical axis ands decide what to do! @simongirvan No Evidence Important Not Important Based on ideas from by @davidjbland, @danto_ma and @AlexOsterwalder.
- 22. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Awake List These are the things we are are worried may keep us awake at night What are the things that you personally are worrying about? This is more than just project risks. Include non-technical factors like people, facilities, processes, skills, other demands on your time, oļ¬ce politics, etc. Discuss amongst the team what you can do about them. @simongirvan Based on ideas from āThe Agile Samuraiā, by Jonathan Rasmussan
- 23. Wheel of Pain For each factor on the wheel, ask: How does this factor help you work with an agile mindset? 0 - Itās a perfect fit! 1 - It really helps us 2 - Itās OK 3 - It makes it difficult 4 - It makes it really hard 5 - It makes it almost impossible
- 24. Crew Training Exercise ā¢ For your project (or ours), pick one of these ā¢NOT List ā¢Awake List ā¢Wheel of Pain In Scope Not In Scope Unsure The NOT List These are the things that you are certain are in scope for the project These are the things that you are certain are NOT in scope for the project These are the things that you arenāt sure whether they are in scope or not in scope. Based on ideas from āThe Agile Samuraiā, by Jonathan Rasmussan @simongirvan 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Awake List These are the things we are are worried may keep us awake at night What are the things that you personally are worrying about? This is more than just project risks. Include non-technical factors like people, facilities, processes, skills, other demands on your time, oļ¬ce politics, etc. Discuss amongst the team what you can do about them. @simongirvan Based on ideas from āThe Agile Samuraiā, by Jonathan Rasmussan 5 Time Remainingā¦ Exercise Music: āRolling Seaā ā Eliza Carthy
- 25. Feedback Exercise Music: āRolling Seaā ā Eliza Carthy
- 26. In Scope Not In Scope Unsure The NOT List These are the things that you are certain are in scope for the project These are the things that you are certain are NOT in scope for the project These are the things that you arenāt sure whether they are in scope or not in scope. Based on ideas from āThe Agile Samuraiā, by Jonathan Rasmussan @simongirvan ā¢ Full Coverage of both Inception Deck ā¢ Limited coverage of LiftOff and Chartering ā¢ Exercises and Practical content ā¢ Templates and Hand Outs ā¢ Meaningful Examples ā¢ Rehearse with at least one group ā¢ Materials can be reused for other events ā¢ Exercises for all elements ā¢ Feedback from every group ā¢ Detailed discussion of each element ā¢ How to deal with detailed questions during the main sections ā¢ Downloadable Resources? ā¢ How far to go down the pirate route wrt costume, etc
- 27. Our āMeet The Neighboursā
- 28. Our Assumption Map Assumption Map Have Evidence Brainstorm all your assumptions and map onto the horizontal axis ļ¬rst. Then, map onto vertical axis ands decide what to do! @simongirvan No Evidence Important Not Important Based on ideas from @davidjbland, @danto_ma and @AlexOsterwalder. There is demand for this workshop Technique has merit Technique is portable Workshop format is good enough for learning Room layout is suitable Exercise choices are suitable People havenāt heard much of this before Weighting between ID and LO is OK Weighting between content and exercises is OK Two presenters are better than one Timeslot allocated is conducive to the workshop format Pirate theme is appropriate
- 30. 1. Fitting in everything we want in the time that we have 2. Having enough time to prepare 3. Will the exercises be useful? 4. Will people actually take part in the exercises 5. Is the split right between the Inception Deck and Liftoļ¬? Awake List These are the things we are are worried may keep us awake at night
- 31. Our āWheel of Painā We are not based in same location so plan at least 2 workshops where we can work together. Use online collaboration tools. There is a lot of information to try to get across. Use pilot groups to test format. Create templates and handouts to help attendees remember the content.
- 32. What Should We Expect? ā¢ Choose Your Approach ā¢ How Big Is This Ship? ā¢ Whatās Gonna Give? ā¢ The Final Test Whatās Gonna Give? Decide the extent to which you expect each factor to be ļ¬exible or ļ¬xed. If too many are too ļ¬xed, consider forcing a minimum number of points (say 10 if scoring 4 factors) @simongirvan Deliver AllThe Features Based on an idea from āThe Agile Samuraiā by Jonathan Rasmusson 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 Stay OnBudget Can be ļ¬exibleon this Must dothis Deliver on Time Deliver HighQuality Others may include Useability, Security, Supportability, Accessibility, etc. If they matter to you or your stakeholders include them! Must Must Must Must Must Must
- 33. Choose Your Approach How will we manage and govern the project? How will we communicate with stakeholders? ā¢ Agile using Scrum ā¢ 2 week Sprints ā¢ Visible Backlog ā¢ MMP as first release as early as possibleā¢ All stakeholders invited to Review/Demoā¢ Real users from version 1 onwards ā¢ Monthly update to Board
- 34. How Big Is This Ship? (Size It Up) ā¢ Best guess rough estimate of size and duration ā¢ Initial estimate of the team required to do this Sprint 0 2 Senior Engineers 0.5 Infrastructure MMP Development Standard Agile team including BA, UX and Architecture experience Releases 2-n Standard Agile team, including higher level devops and test experience 2 Weeks 4 ā 6 weeks 8 ā 12 weeks Start Developing in 2 weeks MMP 4 ā 6 weeks later 4-6 further versions Team size 2-7 ROM Cost Ā£180-Ā£270k ROM Duration 3 ā 5 months
- 35. Whatās Gonna Give? Fixed Flexible Feature Completeness Usability Security Support Accessibility 1 2 3 4 5 Stay on Budget Deliver on Time Deliver High Quality Others?
- 36. The Final Test Do we know enough about the project to be sure that we know: ā¢ What we are being asked to do; ā¢ Why it is needed; and ā¢ How we are going to start? Do We Know Enough To Start Work?
- 37. Crew Training Exercise ā¢ For your project, Decide Whatās Gonna Give Whatās Gonna Give? Decide the extent to which you expect each factor to be ļ¬exible or ļ¬xed. If too many are too ļ¬xed, consider forcing a minimum number of points (say 10 if scoring 4 factors) @simongirvan Deliver All The Features Based on an idea from āThe Agile Samuraiā by Jonathan Rasmusson 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 Stay On Budget Can be ļ¬exible on this Must do this Deliver on Time Deliver High Quality Others may include Useability, Security, Supportability, Accessibility, etc. If they matter to you or your stakeholders include them! Must Must Must Must Must Must 3 Time Remainingā¦ Exercise Music: āLighthouseā ā The Waifs
- 38. Feedback Exercise Music: āLighthouseā ā The Waifs
- 39. Our āChoose Your Approachā ā¢ Adhoc planning approach ā¢ Collaborative online and in person ā¢ Iterative ā low detail to start ā¢ Keep actions in Teams ā¢ Content on Sharepoint ā¢ No formal reporting
- 40. Our āHow Big Is This Ship?ā Inception Deck Good Enough for Rehearsal Include reviewers and pilot workshop attendees By end Jan 2019 By end Feb 2019 By end March 4 months duration 17 days effort (8.5 each) Less than Ā£100 First Rehearsal Revise and more rehearsal Prep & Deliver Preferably at least one more runthrough Order print materials During April 10 May 2019
- 41. Whatās Gonna Give? Decide the extent to which you expect each factor to be ļ¬exible or ļ¬xed. If too many are too ļ¬xed, consider forcing a minimum number of points (say 10 if scoring 4 factors) @simongirvan Deliver All The Features Based on an idea from āThe Agile Samuraiā by Jonathan Rasmusson 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 Stay On Budget Can be ļ¬exible on this Must do this Deliver on Time Deliver High Quality Others may include Useability, Security, Supportability, Accessibility, etc. If they matter to you or your stakeholders include them! Must Must Must Must Must Must Clarity of Message Portable Ongoing Support
- 42. Our āFinal Testā We do know enough about this project: ā¢ We know whatās required to have enough material available to present; ā¢ We know how we intend to test it; ā¢ We know what the first steps are. We are ready to start!
- 43. Summary of the Inception Deck ā¢ Why Are We Here: ā¢ Why are we here? ā¢ Elevator Pitch ā¢ Product Box What Can You Expect? ā¢ Choose Your Approach ā¢ Size it Up ā¢ Whatās Gonna Give? ā¢ The Final Test What Are We Being Asked To Do? ā¢ The NOT List ā¢ Meet The Neighbours ā¢ Assumption Map ā¢ Candidate Solution ā¢ Awake List ā¢ Wheel of Pain In Scope Not In Scope Unsure The NOT List These are the things that you are certain are in scope for the project These are the things that you are certain are NOT in scope for the project These are the things that you arenāt sure whether they are in scope or not in scope. Based on ideas from āThe Agile Samuraiā, by Jonathan Rasmussan @simongirvan 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Awake ListThese are the things we are are worried may keep us awake at night What are the thing s that you personally are worrying abou t? This is more than just proje ct risks. Inclu de non-technical facto rs like peop le, facilities, processes, skills , other demands on your time, oļ¬ce politics, etc. Discuss amongst the team what you can do abou t them . @sim ongirvan Based on ideas from āThe Agile Samu raiā, by Jonat han Rasm ussan Whatās Gonna Give? Decide the extent to which you expect each factor to be ļ¬exible or ļ¬xe d. If too many are too ļ¬xe d, consider forcing a minim um number of points (say 10 if sco ring 4 factors) @simongirvan Deliver All The Features Bas ed on an idea from āTh e Agile Sam uraiā by Jon athan Ras musso n 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 0 1 2 3 4 5 Stay On Budget Can be ļ¬exib le on this Mu st do this Deliver on Time Deliver High Quality Oth ers may include Use ability, Sec urity, Sup portability, Acc essibility, etc. If they matter to you or you r stakeh olders include them! Mu st Mu st Mu st Mu st Mu st Mu st Assumption Map Have Evidence Brains torm all your assum ptions and map onto the horizontal axis ļ¬rst. Then, map onto vertical axis ands decide what to do! @simongirvan No Evidence Important Not Important Based on ideas from by @david jbland, @danto _ma and @AlexO sterwa lder.
- 44. Letās Set Sail Prepared exclusively for Richard Freeman
- 45. The Journey
- 48. Purpose Elevator Pitch Template Target customer For Who Our Product Is Customer need, opportunity or current dissatisfaction That Key beneļ¬t for this customer Unlike Alternative solution or competition Our Product Product category - what your product will actually do Why it meets the need better than the alternative @simongirvan Based on a format from āCrossing The Chasmā by Geoļ¬rey Moore Exercises and Artefacts that help the team understand why their work matters, and connects them to the strategy and vision
- 49. The first choice website for pirates across the seven seas ā¢ We will understand what our customers need and develop our services to meet a growing range of pirate needs, starting with parrots. ā¢ We will make the āParrots Arrrr Usā website the first port of call for pirates everywhere. ā¢ We will make the āParrots Arrrr Usā website accessible for pirates with disabilities. ā¢ We will be easy for our suppliers to do business with Vision and Team Mission Examples
- 50. Crew Training Exercise 5 Time Remainingā¦ ā¢In groups of 2/3, Identify Mission Tests ā¢ We will understand what our customers need and develop our services to meet a growing range of pirate needs, starting with parrots. ā¢ We will make the āParrots Arrrr Usā website the first port of call for pirates everywhere. ā¢ We will make the āParrots Arrrr Usā website accessible for pirates with disabilities. ā¢ We will be easy for our suppliers to do business with Exercise Music: āFishermanās Daughterā ā The Waifs
- 51. Feedback Exercise Music: āFishermanās Daughterā ā The Waifs
- 52. Mission Tests Example ā¢ The first version of the Parrots Arrrr Us website is accessible from each of the seven seas. ā¢ By 6 months parrots can be delivered to each of the 7 seas. ā¢ The first version of the website is usable by Pirates with one hook arm and one eye patch. ā¢ By 6 months, the website is fully accessible to international standards (WCAG 2.0) ā¢ By 9 months, at least one additional product or service has been launched.
- 53. Alignment Exercises and Artefacts that help the team understand each other, and how they can each make their maximum contribution to the project
- 54. Simple Rules Example Integrity - We do what we say we will do Ingenuity ā We collaborate to help us come up with the best ideas Impact ā Everything we do results in value for the customer Teamwork ā We look out for each other and always offer to help
- 55. Working Agreement Example ā¢ We donāt work on anything that isnāt on the Sprint Backlog ā¢ Our calendars are always be up to date with our location and attendance ā¢ All our meetings are meaningful ā No meeting purpose, No Meeting ā¢ We have fun and donāt take ourselves too seriously ā¢ We respect each otherās quiet time ā headphones on means no interruptions. As a team, we work together best whenā¦
- 56. Crew Training Exercise 5Time Remainingā¦ Exercise Music: āThousands are Sailingā ā The Pogues ā¢In groups of 2/3, Create a Working Agreement ā¢Brainstorm how your worst team imaginable behaves ā¢Identify one or two things that actually might happen ā¢Write one up as a Team Agreement ā¢ We work best together whenā¦
- 57. Feedback Exercise Music: āThousands are Sailingā ā The Pogues
- 58. Context Assumption Map Have Evidence Brains torm all your assum ptions and map onto the horizontal axis ļ¬rst. Then, map onto vertical axis ands decide what to do! @simongirvan No Evidence Important Not Important Based on ideas from by @david jbland, @danto _ma and @AlexO sterwa lder. Exercises and Artefacts that help the team understand the external environment and what they require of others in order to succeed.
- 59. Context Diagram
- 60. Committed Resources These are the resources that the team need or want to help them deliver the product Based on ideas from āLiftoļ¬ā, by Diana Larson and Ainsley Nies Committed Resource Priority (M/S/C) ā AWS Hosting and storage M ā Travel Budget M ā Stationary Budget M Training S ā Software Licence Upgrades C Conference Attendance C 4k Monitors C ā Access to end users S All Stakeholders at Sprint Reviews S
- 61. Prospective Analysis Imagine all the possible events that could happen over the next few months, both positive and negative. Assess their impact (positive and negative) on the project and the likelihood of them happening. Be bold. @simongirvanProbability Wonāt Happen Based on ideas from āLiftoļ¬ā, by Diana Larson and Ainsley Nies Unlikely 50/50 Chance Likely Will Happen Impact -3 -2 -1 0 3 2 1 Website V1 live on June 1 Livestock license rejected First Successful Order Completed by 15 June Process orders from Region 1 Delivery to all 7 seas available Approval for next project idea Problems delivering to certain areas Full seven seas service available in version 1 Competitor will launch before we do Idea is copied by competitor
- 62. Summary ā¢ Inception Deck and Liftoff are similar but complementary ā¢ Use Inception Deck to clarify a project scope and manage expectations from the outset ā¢ Use Liftoff and Agile Chartering to align the team with the project vision and set them up to succeed
- 63. Retrospective ā¢ One thing we should change ā¢ One thing you got value from ā¢ Put on the board by the door!
- 64. Questions