Downloaded 41 times
Uploaded byLayar
Layar 101 Intro to AR and Interactive Print - May 2014
This presentation introduces augmented reality (AR) and the Layar platform. It discusses how Layar works using image recognition to add interactivity to print media without special codes. Examples are given of magazines, brochures, and other print material made interactive with Layar. The agenda reviews AR history, examples of Layar use, a product walkthrough, and Q&A. Customers include publishers, brands, and marketers who can create interactive content themselves with the Layar Creator or work with Layar's creative studio.
More Related Content
Similar to Layar 101 Intro to AR and Interactive Print - May 2014
Layar 101 Intro to AR and Interactive Print - May 2014
- 1. Layar 101: AnIntroduction to Augmented Reality and Interactive Print Maarten Lens-FitzGerald, May 2013
- 2. Maarten Lens-FitzGerald Co-founder Maximilian Biedermann Sales& marketing associate.
- 3. Today’s Setup ● 30minute presentation & demo ● Questions via “question box” ● The deck will be shared
- 4. Agenda ● About ARand Layar ● Examples ● Product Walk Through ● Questions and Answers
- 5. About Augmented RealityAnd Layar
- 6. 1984, The Terminator movieintroduces AR to the masses
- 7. Today Augmented Reality ridesthe wave of smartphone growth
- 8. How It Works ImageRecognition Augmented Reality for Content & Interactivity No special printing technology No special codes
- 9. Better than QR-codes ●No ugly visual ● Rich media like video and 3D ● Update after publishing ● Wow effect
- 10.
- 11. 10 million Layar appdownloads in the US, 1.5 in the UK 38 million worldwide all on Android and iOS 90,000 marketeers & publishers on the Layar Creator
- 12.
- 13. Largest 10 million downloadsin the US, 1.5 million in the UK 38 worldwide Easiest Make a page interactive under a minute Fixed price $60 / 45 Euro per image no matter size of print run or usage
- 14. Layar marries printto digital Printers Publishers Brands Retailers Real Estate Agents Educators Travel AgentsMarketeers
- 15. Why use Layar? Amaze Engage Strengthen Measure Moraleboost, Image upgrade
- 16.
- 17. Exciting, Enticing &Relevant Content
- 18.
- 19. Glamour Magazine Show theexclusive video of the photo shoot with Shakira
- 20. Volkskrant Weekend Magazine Scanand hear the audio from the skits
- 21.
- 22. Shopping with Men’sHealth
- 23. Porter: Style andCommerce
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30. Covers Scan to see Grammy-winning dancehalland reggae artist Sean Paul’s personal message
- 31.
- 32. The Layar App FreeiOS and Android Works on phones & tablets Shows 2D and 3D AR Geo based & Interactive Print Reads QR-Codes Extend Content with Pop out and save
- 33. 2 ways toget Interactive Print Layar Creator Layar Creative Studio Do it yourself Full Service agency
- 34. DIY: The LayarCreator Drag and drop content creation Enhance a page in less than a minute
- 35. Drag and DropButtons Basic Media Social Advanced
- 36.
- 37. Interactive Print BestPractises
- 38. Activation ● Usage isdirectly tied to visual activation. ● No call to action? No usage!
- 39. Layar Help CenterHas You Covered
- 40.
- 41. 2 ways toget Interactive Print Layar Creator Layar Creative Studio Do it yourself Full Service agency
- 43. From Concept toExecution [email protected]
- 44.
- 46. Maarten Lens-FitzGerald Co-founder THANKS Maximilian Biedermann Sales& marketing associate.