Le Wagon Brasil - Launching a Tech Product
5 likes•1,130 views
This document provides guidance on launching a tech product. It discusses focusing more on building a great product or service rather than just marketing it. It outlines the key steps of product pitch, validating product-market fit, building an MVP, scaling, and measuring. It emphasizes the importance of using the right metrics like retention, NPS, app ratings, and prototyping an MVP that validates customer hypotheses with the minimum features. It also discusses collaboration, going fullstack, and scaling the product.
![Programming interface
Structured data
{"richestPeople":[
{"firstName":"Bill", “lastName":"Gates", “value":"81"},
{"firstName":"Carlos", “lastName":"Slim", “value”:"79"},
{"firstName":"Warren", “lastName":"Buffet", "value":"72"}
]}](https://image.slidesharecdn.com/lewagon-techentrepreneurship-160413133540/85/Le-Wagon-Brasil-Launching-a-Tech-Product-56-320.jpg)
Le Wagon Brasil - Launching a Tech Product
- 1. Launching a tech product @matleroux
- 3. "In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts."
- 4. Product pitch Product / Market fit Build & Scale Roadmap
- 5. Product pitch Product / Market fit Build & Scale Measure
- 7. Target User typical profile / 1st segment? Pain What does he suffer from ? Solution What’s my value proposition ?
- 8. Numooh
- 9. calendr.io
- 10. Deezer
- 11. Product / Market fit
- 13. Landing page Clear proposition value Clean design Call-to-Action CRM first milestone
- 15. No rules Coupons / partnerships Newsletters Follow & ping prospects Whatever it takes…
- 16. Paid ads Upload emails on FB-ads Create look-alike audiences
- 19. Vanity metrics Overall likes Likes / week vs.
- 20. Emails
- 21. Traffic
- 22. Bounce rate
- 25. How many of your users are still here after 1 week? After one month? After three months? Right metrics Retention
- 26. Use or to measure it
- 27. Flurry
- 28. Retention at 90 days, 33%31% 48% 77% 98% Flurry
- 31. Right metrics NPS = Net Promoter Score
- 33. NPS = (% of Promoters) - (% of Detractors) Right metrics
- 36. Right metrics
- 38. Right metrics
- 39. Prototyping
- 41. MVP is not a demo of your ability to build the best product/UX not yet…
- 42. Famous MVP
- 44. CSS frameworks
- 45. Github Pages
- 47. Web-forms
- 48. Newsletter
- 49. Measure
- 50. World of APIs In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types. An API defines functionalities that are independent of their respective implementations, which allows definitions and implementations to vary without compromising each other. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together. wikipedia humm…
- 51. Web-101
- 52. Web-101
- 53. Web-101
- 54. Web-101
- 55. Human interface Readable content HTML / CSS
- 56. Programming interface Structured data {"richestPeople":[ {"firstName":"Bill", “lastName":"Gates", “value":"81"}, {"firstName":"Carlos", “lastName":"Slim", “value”:"79"}, {"firstName":"Warren", “lastName":"Buffet", "value":"72"} ]}
- 57. API
- 58. Http
- 59. Http
- 60. They know you’re not devs (yet)
- 61. Look for embed button!
- 62. Support tools
- 63. APIs connector
- 64. APIs connector
- 65. APIs connector
- 66. Scale
- 67. Go Fullstack
- 68. Go Fullstack
- 69. 2 options Find a CTO Build it yourself
- 70. Collaborate Product pitch will help you write user stories to define your MVP
- 71. Collaborate I want to build a social app with geolocation so that anyone, at any moment, can organize real-time dinners and then receive analytics on expenses.. I see this as a connected shopping list for friends.. or more like a blablablabla… — Some web-entrepreneur in the wrong direction Developers don't understand blablabla. Developers do understand user stories. to assess complexity & time cost.
- 72. Collaborate • As a visitor, I can create an account • As a user, I can create groups • As a user, I can add existing friends on a group • As a user, I can invite new friends on a group • As a organizer, I can create dinners on a group • As an invitee, I can comment on a dinner • As an invitee, I can accept/decline a dinner • As an invitee, I can tell what I bring to a dinner • As an invitee, I can tell how much I paid for that • etc..
- 74. Thank you!