Lead Generation Strategy
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This document discusses various lead generation strategies and techniques. It outlines methods for initiating customer interest such as email campaigns, blogging, social media marketing, SEO, webinars and events. It provides statistics on lead generation from different social media platforms and details steps for verifying leads. Effective email campaign techniques are outlined including using short subject lines, prime sending times, and giving something free. The advantages of social media leads are provided such as low cost, increased sales and traffic. The business objectives are also stated as increasing traffic, enquiries, awareness, sales and revenue in targeted regions.
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Lead Generation Strategy
- 2. LEAD GENERATION IS THE PROCESS OF INITIATION OF CUSTOMER INTEREST AND INQUIRY
- 3. How do we generate leads? LEADS
- 4. Inside Sales-Lead Generation Techniques LEAD GENERATION TECHNIQUES EMAIL CAMPAIGNS BLOGGING SOCIAL MEDIA MARKETING SEO COLD CALLING WEBINARS AND EVENTS NETWORKING USE GATED VIDEOS AND POSTS
- 5. Medias for Lead Generation from the below Stats Writing on linked In Networking on Linked In Direct Cold Calls from Linked In contacts Posting related articles on specific groups like for accounting product putting a blog or content and posting it on relevant groups to receive 15 responses 10 5 0 FACEBOOK TWITTER LINKEDIN
- 6. As calling is an important stage of Verifying Leads, Our Team follow the steps to verify your Leads: • Préparation after going through the enquiry and the senders profile. • Introduction • Questioning • Object of the enquiry. • Listen and interpret - We dont Sell • Inform and educate - We don’t sell
- 7. Effective Email Campaign for High Open Rate • Small subject line • Prime time to send emails is 8 PM- mid night • Give something for free or for trial • Send emails on weekends • Re-engage inactive group of subscribers
- 8. SOCIAL MEDIA IS A CONVERSATION & INFORMATION EXCHANGE USING….... ONLINE TOOLS
- 10. Advantages Social Media Leads ● It is usually free and always of Low Cost. ● Reduces Marketing Expenses. ● Increase sales. ● Increase traffic to your website. ● Improved ranking on Search Engines. ● Greater customer engagement. ● Greater access to International Markets. ● Research About your customers. ● Improved networking opportunities with prospects & customers. ● Improves Networking Opportunities and communications with other related businesses.
- 11. Business Objectives The core objective of this company was to: ● Increase traffic and get more Enquiries. ● Company markets for clients with products & services which have high potential and huge business opportunity in the market segment. ● We spire to tap this market and extend their services. ● Creating more awareness about their services and increase their sale ● Increase their revenue in the targeted region with an objective of growing / increasing traffic and getting more leads in this market segment.
- 12. THANK YOU Aura Research & Technology Inc.