![Story Completion: This technique is similar to the sentence completion test. However, in this technique, the respondent is presented with a specific scenario containing incomplete stimuli [ see example below ] and is asked to complete the scenario. Interpreting and analyzing data obtained from this technique is also difficult.](https://image.slidesharecdn.com/leadcap-lab-raviraj-arus-1232606802942380-1/85/Leadership-Lab-RaviRaj-Arus-13-320.jpg)
Leadership Lab - RaviRaj Arus
- 1. Qualitative Research Lead Capper : RaviRaj Arus
- 2. Qualitative research is an exploratory study, which gives us an in-depth understanding of Human Behaviors and the Reasons to governing such particular behavior. Meaning
- 3. History of QR Qualitative research was one of the first forms of social studies. But till 1960 its popularity was being restricted discipline of Anthropology and sociology. In earlier days it was popularly known as so many names like ethnography, Field work, Participation observation. After 1970 and 1980 it gained its importance since it is often used in education studies , social work , , information studies , management studies , and consumer products studies.
- 4. How it is different ? Quantitative Qualitative 1. Objective Generating the Hypothesis Testing the Hypothesis 2. Meaning ? ? 3. Sample size Small number of non-representative cases Large number of representative cases 4. Data Collection Method Unstructured Structured 5. Nature of Data Non- Statistical Statistical 6. Software Atlas Ti, Hyper Research, QSR N6, Ethno Graph and Max QDA SPSS, SAS, STATA and Minitab
- 5. Qualitative Research Procedure Qualitative Research Procedures Direct Indirect Focus Group Discussion In-depth Interviews Projective Techniques Association Techniques Expressive Techniques Construction Techniques Completion Techniques
- 10. Projective Techniques Word Association Sentence Completion Story Completion Cartoon Test Thematic Appreciation Test Role - Playing Third-Person Techniques
- 11. Word Association: In this technique, a list of carefully selected stimulus words or phrases related to the topic of research are read out, one at a time, to a respondent. The respondent is asked to respond with the first word or phrase that comes to his/her mind. The list of words should contain a mixture of test words and neutral words. In the example shown here, the researchers seems to be interested in studying high-tech banking (words with *). However, analyzing and interpreting test results are rather difficult.
- 12. Sentence Completion: This technique is an extension of the free-word association test. In this technique, the respondent is presented with some sentences containing incomplete stimuli and is asked to complete them. Like the free-word association method, interpreting and analyzing data obtained from this technique is also difficult.
- 13. Story Completion: This technique is similar to the sentence completion test. However, in this technique, the respondent is presented with a specific scenario containing incomplete stimuli [ see example below ] and is asked to complete the scenario. Interpreting and analyzing data obtained from this technique is also difficult.
- 14. In the cartoon technique, the respondent is shown a comic-strip like cartoon with two characters in a conversation. While the speech of one character is shown in his/her balloon, the other balloon is empty. The respondent is asked to assume the role of the other person and fill the empty balloon with a speech. Cartoon Test:
- 15. Thematic Appreciation Test: Here respondents are shown a picture (or series of pictures) and asked to make up a story about the picture(s)
- 16. Role – Playing: In this case respondents are asked to play the role of someone else - researchers assume that subjects will project their own feelings or behaviors into the role
- 17. Third-Person Techniques: A verbal or visual representation of an individual and his/her situation is presented to the respondent - the respondent is asked to relate the attitudes or feelings of that person - researchers assume that talking in the third person will minimize the social pressure to give standard or politically correct responses
- 18. Thank You Lead Capper , RaviRaj Arus