Leading Digital Transformation: Putting People First
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The document discusses the role of HR in driving digital transformation by focusing on relationships and aligning leadership with a shared vision. It outlines the need for HR to change its internal culture, recruit disruptive talent, and develop a digital strategy that integrates with the overall business strategy. Examples, such as Telstra's transformation under CEO David Thodey, illustrate the impact of engaged leadership on employee relationships and digital initiatives.
Leading Digital Transformation: Putting People First
- 1. Leading Digital Transformation Putting People First Charlene Li Principal Analyst Altimeter, a Prophet company @charleneli
- 2. 2
- 4. 4 Few HR Professionals play a key role in digital transformation
- 5. 5 Six HR archetypes driving digital transformation Source: ”HR as a Force for Digital Change”,Prophet2016
- 6. 6 68% of HR professionals fall on the tactical end of of the continuum
- 7. 7 How HR must change
- 8. HR should focus on three areas to strategically drive digital transformation
- 9. 9 Prescription for HR’s actions in digital transformation If Leadership is lodged in Conventionalist & Experimenter space: • Ensure HR leadership alignment around a shared vision • HR leaders step forward with Marketing and IT peers to build a coherent digital strategy across the firm If Culture is less advanced, with laggardly digital behavior: • Shift internal culture within HR to reward innovative thinking • Recruit disruptive non- traditional talent • HR leaders build a vision of the culture needed to support digital change • Initiate digital culture program that ingrains digital thinking, not bright shiny objects If Strategy isn’t clear on how HR will support digital change: • Articulate the role of digital in all HR specialties • Create an HR specific digital strategy that rolls up to and supports the overall business’ digital strategy • Ensure that HR is contributing fully to business strategy, especially the role of people in digital transformation
- 10. 10 DISRUPTIVE LEADERS CREATE A GROUNDSWELL
- 12. 12 FORMER CEO DAVID THODEY TOOK OVER IN 2009 THE NETWORK NEEDED COMPLETE OVERHAUL, WHICH WOULD TAKE FOUR YEARS EMPLOYEES WERE SO EMBARRASSED, THEY WOULDN’T ADMIT THEY WORKED AT TELSTRA An illustrative example of an Engaged Leader
- 13. 13 Executive engagement transformed the employee relationship
- 14. 14 EMPLOYEES DOWNLOAD AN APP TO THEIR PHONE AND CAN LOG SERVICE REQUEST FOR FRIEND OR FAMILY MEMBER • ESCALATE ISSUES • CLOSES THE LOOP WITH BOTH EMPLOYEE AND CUSTOMER • ALSO PROVIDES UPDATES ON STRATEGY, NEWS UPDATES, ETC. • ALMOST HALF OF EMPLOYEES HAVE DOWNLOADED THE APP Telstra’s “BBQ app created a groundswell
- 16. COURAGE YOU ARE DOING IT RIGHT IF YOUR PALMS ARE SWEATY AND YOUR STOMACH IS CHURNING
Editor's Notes
- #4: Self driving car Growth tension: in the midst of all this, how do you ensure you are growing in a way that is best for your business – i.e. grow your own way Marketplace is changing Customer expectations are higher than ever Pace of growth is high
- #13: Who: Charlene
- #14: Who: Charlene
- #15: Who: Charlene
- #18: Self driving car Growth tension: in the midst of all this, how do you ensure you are growing in a way that is best for your business – i.e. grow your own way Marketplace is changing Customer expectations are higher than ever Pace of growth is high