Lean & Agile ♥ UX Design
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The document discusses the importance of UX design in startups, emphasizing the relationship between product/market fit and problem/solution fit. It highlights lean and agile methodologies, advocating for cross-functional teams and faster iteration processes. The author encourages collaboration among designers, engineers, and marketers to create successful products that address user needs effectively.
Lean & Agile ♥ UX Design
- 1. #uxcvie Lean & Agile ♥ UX @LukasFittl
- 2. Biz + UX + Dev @LukasFittl
- 4. Why should a startup person care about UX?
- 9. Product/Market Fit: Have we built something people want?
- 11. Problem/Solution Fit: Do we have problem worth solving? Designers know a lot about this!
- 12. Lean & Agile in 2 Slides
- 14. Risk REATE C EATE CR EATE CR EATE CR Release! Release! Release! Release! Time
- 17. But where is (UX) Design?
- 19. “Getting out of the Deliverables Business” - Jeff Gothelf http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
- 20. Design => Development => Marketing
- 21. Design => Development => Marketing Research Data
- 22. Design => Development => Marketing Research Data
- 23. Design => Development => Marketing Research Empathy Understanding Behaviour Data
- 24. Design => Development => Marketing Research Data Metrics Conversion Rates Results
- 25. Data, with Soul.
- 27. People in the team are collectively qualified to get the features Done. - Assaf Stone http://stackoverflow.com/questions/851728/scrum-and-cross-functional-teams-vs-specialists/877925#877925
- 28. The Definition of Done should include testing customer behaviour.
- 32. Now you have the team, how do we work?
- 34. Faster iteration = trying more ideas. Speed of Iteration Your Runway
- 35. Quick, Visual, Collaborative. - Lane Halley
- 37. Customer Interview (Paper) Prototype MVP “The Perfect Product” Inside-the-Building Comfort Zone
- 38. Get-out-of-the-Building Reality Customer Interview (Paper) Prototype MVP “The Perfect Product”
- 39. Don’t forget to share the designer’s tools with the team.
- 40. Quantitative Qualitative Generative Surveys Interviews Contextual Inquiry Mental Models Interviews Diary Studies Evaluative Automated Card Sort Surveys Automated Studies Analytics A/B Testing Multi-Variant Testing Usability Testing Moderated Card Sort Wizard of Oz By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer
- 45. BalancedTeam.org
- 46. LeanUXNYC.co