Lean for Business
“Lean Startup is about being less wasteful
and still doing things that are big.”
Eric Ries
All products / features start with a Great Idea!
3
Unfortunately..... it is likely to fail
Plan
Reality
Long projects get Longer
CONFIDENTIAL - f.rivain@betclicgroup.com 4
Longer project
More likely to
get interrupted
More scope
creep
We tend to build the wrong thing
CONFIDENTIAL - f.rivain@betclicgroup.com 5
Sources:
Standish group study reported at XP2002 by Jim Johnson, Chairman
The right-hand graph is courtesy of Mary Poppendieck
Always
7%
Often
13%
Some-
times
16%
Rarely
19%
Never
45%
Half of the
stuff we build
is never used!
Cost # of features
CONFIDENTIAL - f.rivain@betclicgroup.com
6
Let’s change things!
Iterative and Incremental
CONFIDENTIAL - f.rivain@betclicgroup.com 7
Don’t try to get it all right
from the beginning
Don’t build it all at once
cost
value
cost value
Not ”horizontal” increments
DB
Server
Client
1
2
3
1 2 3
4
value
”Vertical” increments!
DB
Server
Client 1
5
2 3
1 432
value
Keep iterations short
CONFIDENTIAL - f.rivain@betclicgroup.com
10
Short iteration
Less likely to
get interrupted
Less scope
creep
Lean
• Lean = maximizing customer value while
minimizing waste
• Continuous Workflow = optimizing throughput
CONFIDENTIAL - f.rivain@betclicgroup.com
11
Maximize Value, not Output
CONFIDENTIAL - f.rivain@betclicgroup.com
12
Idea #1: Minimal Viable Product
CONFIDENTIAL - f.rivain@betclicgroup.com
13
Example: Apple
CONFIDENTIAL - f.rivain@betclicgroup.com
14
2007 2008
- App Store
- 3G
2009
- Copy/Paste
- Search
2010
- Multitasking
- Video calls
Idea #2: Short Feedback Loop – Learn Fast
CONFIDENTIAL - f.rivain@betclicgroup.com
15
Focus on Feedback!
CONFIDENTIAL - f.rivain@betclicgroup.com 16
Feedback
and
Requests
Demos
and
Releases
Development
team
Stakeholders It is not the strongest
species that survive,
nor the most intelligent,
but the ones most
responsive to change.
Charles Darwin
Minimize time and distance between Maker and User
CONFIDENTIAL - f.rivain@betclicgroup.com
17
1
2 3
People
(# of handoffs)
Time
(feedback delay)
Maker User
Idea #3: Cost of Delay
• Understand the value of the things we are working on
and how that value decays over time
• Understand the cost of queues and waiting times
18
Make better decisions
• Better Decision-making – by making the economic trade-
offs visible (based on real metrics like CD3)
• Better Prioritization – to deliver more total value
• By changing the focus – from efficiency and cost to speed and
value
CONFIDENTIAL - f.rivain@betclicgroup.com 19
Questions
• Any questions?
CONFIDENTIAL - f.rivain@betclicgroup.com
20
Reference
• « What is Agile? » Henrik Knisberg
• http://www.fourprinciples.ae/
• Four Principles Lean Management - Get Lean
in 90 Seconds – video
• http://blackswanfarming.com/cost-of-delay/
CONFIDENTIAL - f.rivain@betclicgroup.com
21
Find out more
• On https://techblog.betclicgroup.com/
About Us
• Betclic Everest Group, one of the world leaders in online
gaming, has a unique portfolio comprising various
complementary international brands: Betclic, Everest
Poker/Casino, Bet-at-home, Expekt, Imperial Casino, Monte-
Carlo Casino…
• Through our brands, Betclic Everest Group places expertise,
technological know-how and security at the heart of our
strategy to deliver an on-line gaming offer attuned to the
passion of our players. We want our brands to be easy to use
for every gamer around the world. We’re building our
company to make that happen.
• Active in 100 countries with more than 12 million customers
worldwide, the Group is committed to promoting secure and
responsible gaming and is a member of several international
professional associations including the EGBA (European
Gaming and Betting Association) and the ESSA (European
Sports Security Association).
We want our Sports betting, Poker, Horse racing and
Casino & Games brands to be easy to use for every
gamer around the world. Code with us to make that
happen.
Look at all the challenges we offer HERE
Check our Employer Page
Follow us on LinkedIn
WE’RE HIRING !

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Lean for Business