Lean Startup: How Development Looks Different When You're Changing the World (Agile 2011)
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The document discusses the principles of the Lean Startup methodology, emphasizing the importance of market validation and customer discovery to reduce failure rates among startups. It advocates for rapid testing of minimum viable products (MVPs) to gather data, learn from customers, and iteratively improve products. Key figures such as Eric Ries, Steve Blank, and Andrew Mason are referenced, emphasizing that startups should focus on real market needs rather than merely excellent technology.
Lean Startup: How Development Looks Different When You're Changing the World (Agile 2011)
- 1. Lean Startup How Development Looks Different when you’re Changing the World Abby Fichtner Developer Evangelist for Startups, Microsoft @HackerChick http://HackerChick.com
- 3. “Considering the incredible amount of human energy, passion, and creativity that we invest in creating new products & services… @EricRies
- 4. … it’s a terrible waste that so many of them fail.” @EricRies
- 5. Promise of the Lean Startup Instead of building our startups according to myths We can guide them with facts and knowledge @EricRies
- 13. “Most technology start‐ups fail not because the technology doesn’t work, but because they’re making something that there is not a real market for” @EricRies
- 18. Kent Beck
- 20. “You’re way too dumb to figure out whether your idea is good” Andrew Mason, CEO of Groupon (NY Tech Meetup)
- 21. Startups are NOT small versions of large organizations
- 23. $5 BILLION ENGINEERING TRIUMPH MILLIONS of CUSTOMERS One of the Largest Bankruptcies in US History
- 24. “We’re a classic MBA case study in how NOT to introduce a product. First, we created a marvelous tech. achievement Then, we asked how to make money on it.” Iridium Interim CEO John A. Richardson
- 25. Get through the whole loop as fast as possible
- 26. Minimum Viable Product (MVP) strategy for fast & quantitative market testing of a product or feature wikipedia
- 27. We had an idea for a new product. We went off & built it, put it on our website. Not a single person clicked thru to it What did we learn from that?
- 28. We had an idea for a new product. We went off & built it, put it on our website. Not a single person clicked thru to it Was there a faster way to get through that learning loop?
- 33. Problem: Unknown Solution: Unknown
- 34. Customer Development @SGBlank
- 35. Lean Startup @SGBlank
- 36. Product/Market Fit When a product shows strong demand by passionate users representing a sizeable market The Entrepreneur’s Guide to Customer Development: A “Cheat Sheet” to the Four Steps (@BrantCooper, @Vlaskovits)
- 37. Get outside the building!
- 38. Customer Discovery What is the problem? Who has the problem? @SGBlank
- 39. Customer Discovery How important is the problem’s solution to the customer? How valuable is the problem’s solution to the customer? @SGBlank
- 40. Problem: Unknown Solution: Unknown
- 42. OH at Lean Startup Circle Meetup
- 44. The unit of progress for entrepreneurs is learning @EricRies
- 45. @AshMaurya
- 46. @AshMaurya
- 47. @AshMaurya
- 48. @AshMaurya
- 50. @AshMaurya
- 51. @AshMaurya
- 53. WiredReach Case Study BEFORE AFTER 2 week release cycles Multiple releases/day Releases were all-day events Releases are non-events Release size: 100’s LOC Release size: < 25 LOC More emergency releases Less fire-fighting @AshMaurya
- 55. @AshMaurya
- 60. But what does all of this mean for AGILE?
- 61. Agile Projects are NOT large versions of startups
- 63. 4% 9.75%
- 66. Shared Principles, Practices Agile Development Practices (XP) Discipline Flexibility Iteratively Evolve Solution Continuous Learning Continuously Deliver Value Fail Fast
- 67. Pushing Agile to the Next Level Agile Lean Startup Recognize we don’t know solution …don’t even know Problem Increments: Weeks Increments: Hours Continuous Integration Continuous Deployment Test in Mock Prod Environment Testing in Production Opinions on Demos Behaviors in Production Deliver value monthly (2-3 sprints) Deliver value daily Done = Software Ready to Deploy Done = Validated Learning
- 69. Learn More Eric Ries Steve Blank @EricRies @sgblank http://startuplessonslearned.com/ http://steveblank.com/ Kent Beck Ash Maurya @KentBeck @AshMaurya http://threeriversinstitute.org/ http://ashmaurya.com/ Abby Fichtner @HackerChick http://HackerChick.com