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Thursday, July 28, 2011
Tonightʼs Goals

                     •    Goals

                          •   Go outside of your comfort zone

                          •   Get to know everyone

                          •   Solidify your team & idea




Thursday, July 28, 2011
Tips for Tonight
                          •   Use the online community/social network to brainstorm ideas

                          •   Teams form around executable ideas

                              •   Do you have a list of customers on hand that you can interview
                                  over the weekend?

                              •   What unique insight do you have into the customerʼs and userʼs
                                  problem?

                              •   How big is the potential market for this idea?

                          •   Promote yourself

                              •   What startup, technology, or founder experience do you have?




Thursday, July 28, 2011
Team Requirements

                          •   Minimum 2 people

                          •   Maximum 6 people

                          •   Complete First Checkpoint (on dashboard) before Friday Kickoff

                              •   This means your team is finalized




Thursday, July 28, 2011
Tips for Weekend

                          •   Wear a name tag everyday

                          •   Refer to the event dashboard

                              •   http://theleanstartupmachine.com/dashboard

                          •   CustDev people in the room and ask them for intros & tweets

                          •   Make sure youʼre doing CustDev on the right segment

                          •   By Sunday - demonstrate what youʼve learned




Thursday, July 28, 2011
Todayʼs Schedule


                     •    630: Pizza & Beer, just mingle

                     •    645: Name game

                     •    700: Half-Baked Startup

                     •    715: Half-Baked Startup Round 2




Thursday, July 28, 2011
Name Game


                     •    Adjective that starts with the first letter of your name

                     •    Relate that adjective to a story about you and what you do

                     •    Competition: Who can remember the most adjectives & names?




Thursday, July 28, 2011
Half-Baked Startup

                     •    Invented by Dave McClure

                     •    Two people say random words, the third person pitches the
                          combination as a dot com website

                          •   Most points awarded for creativity

                          •   Additional points for actual business viability




Thursday, July 28, 2011
Todayʼs Schedule


                     •    730: Industry & Opportunity Analysis

                     •    745: Group Brainstorm

                     •    800: Group Brainstorm Round 2




Thursday, July 28, 2011
NYC Startup Verticals
                     •    Media & Publishing - Huffington Post

                     •    Fashion - GiltGroup, Rent the Runway

                     •    Retail - Open Table, Seamless Web, Seamless Receipts

                     •    Financial Tech - SecondMarket

                     •    Advertising Tech - Quigo, Linkshare

                     •    Community-Based/Population Density - Kickstarter, Meetup

                     •    Location-Based Services - Foursquare


                                         Source: David Tisch
Thursday, July 28, 2011
http://techcrunch.com/2010/09/13/ron-conways-confidential-investment-guide-the-tech-megatrends/
Thursday, July 28, 2011
Brainstorm

                     •    Groups self-assembly into different topics

                          •   1 person designated as moderator

                          •   participants discuss and brainstorm ideas

                          •   moderatorʼs job is to decide how long to discuss each idea and
                              when to switch to a new idea




Thursday, July 28, 2011
Brainstorm Round 2

                     •    5 people, 1 captain

                     •    3 minutes: 1 person says an idea, the group contributes and gives
                          feedback/ideas

                     •    At the end, everyone writes favorite idea on a piece of paper

                     •    Captain tallies points, gives us piece of paper w/ winners name

                     •    At 830, Dave Tisch picks from winners at random to give feedback




Thursday, July 28, 2011
Ideation

                     •    815: Special Guest - Dave Tisch, Managing Director TechStars NY

                          •   What kind of ideas do you look for?

                          •   What are the trends you see in technology?

                     •    830: Selected Pitches

                     •    845: Q & A

                     •    900: Wrap-up




Thursday, July 28, 2011
Friday Kickoff
                     •    Try to have your team formed before the kickoff

                          •   If you still donʼt have a team, donʼt worry organizers will work it out

                     •    Different location for Weekend: Hive at 55 - 55 Broad St.

                     •    545: Doors Open

                     •    600: Organizer Kickoff

                     •    630: Teams start work

                     •    800: Intro from Eric Ries & First Workshop

                     •    1100: Venue closes, wrap-up




Thursday, July 28, 2011

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Lean Startup Machine NYC - July 28 (Overview Part 1)

  • 2. Tonightʼs Goals • Goals • Go outside of your comfort zone • Get to know everyone • Solidify your team & idea Thursday, July 28, 2011
  • 3. Tips for Tonight • Use the online community/social network to brainstorm ideas • Teams form around executable ideas • Do you have a list of customers on hand that you can interview over the weekend? • What unique insight do you have into the customerʼs and userʼs problem? • How big is the potential market for this idea? • Promote yourself • What startup, technology, or founder experience do you have? Thursday, July 28, 2011
  • 4. Team Requirements • Minimum 2 people • Maximum 6 people • Complete First Checkpoint (on dashboard) before Friday Kickoff • This means your team is finalized Thursday, July 28, 2011
  • 5. Tips for Weekend • Wear a name tag everyday • Refer to the event dashboard • http://theleanstartupmachine.com/dashboard • CustDev people in the room and ask them for intros & tweets • Make sure youʼre doing CustDev on the right segment • By Sunday - demonstrate what youʼve learned Thursday, July 28, 2011
  • 6. Todayʼs Schedule • 630: Pizza & Beer, just mingle • 645: Name game • 700: Half-Baked Startup • 715: Half-Baked Startup Round 2 Thursday, July 28, 2011
  • 7. Name Game • Adjective that starts with the first letter of your name • Relate that adjective to a story about you and what you do • Competition: Who can remember the most adjectives & names? Thursday, July 28, 2011
  • 8. Half-Baked Startup • Invented by Dave McClure • Two people say random words, the third person pitches the combination as a dot com website • Most points awarded for creativity • Additional points for actual business viability Thursday, July 28, 2011
  • 9. Todayʼs Schedule • 730: Industry & Opportunity Analysis • 745: Group Brainstorm • 800: Group Brainstorm Round 2 Thursday, July 28, 2011
  • 10. NYC Startup Verticals • Media & Publishing - Huffington Post • Fashion - GiltGroup, Rent the Runway • Retail - Open Table, Seamless Web, Seamless Receipts • Financial Tech - SecondMarket • Advertising Tech - Quigo, Linkshare • Community-Based/Population Density - Kickstarter, Meetup • Location-Based Services - Foursquare Source: David Tisch Thursday, July 28, 2011
  • 12. Brainstorm • Groups self-assembly into different topics • 1 person designated as moderator • participants discuss and brainstorm ideas • moderatorʼs job is to decide how long to discuss each idea and when to switch to a new idea Thursday, July 28, 2011
  • 13. Brainstorm Round 2 • 5 people, 1 captain • 3 minutes: 1 person says an idea, the group contributes and gives feedback/ideas • At the end, everyone writes favorite idea on a piece of paper • Captain tallies points, gives us piece of paper w/ winners name • At 830, Dave Tisch picks from winners at random to give feedback Thursday, July 28, 2011
  • 14. Ideation • 815: Special Guest - Dave Tisch, Managing Director TechStars NY • What kind of ideas do you look for? • What are the trends you see in technology? • 830: Selected Pitches • 845: Q & A • 900: Wrap-up Thursday, July 28, 2011
  • 15. Friday Kickoff • Try to have your team formed before the kickoff • If you still donʼt have a team, donʼt worry organizers will work it out • Different location for Weekend: Hive at 55 - 55 Broad St. • 545: Doors Open • 600: Organizer Kickoff • 630: Teams start work • 800: Intro from Eric Ries & First Workshop • 1100: Venue closes, wrap-up Thursday, July 28, 2011