LeanStartup:Research is cheaper than development
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The document discusses the importance of conducting thorough research before beginning development on a new project. It argues that research is cheaper than development and can help define the problem, understand existing terminology and solutions, identify target customers, and find market trends. Both primary and secondary research methods are covered, including interviews, online searches, social bookmarking, and polling forums. The presentation provides tips for creating a project profile and researching problems, customers, influencers, and monitoring competitors. It emphasizes gathering useful data and testing hypotheses before taking action.
LeanStartup:Research is cheaper than development
- 1. RESEARCH IS CHEAPER THAN DEVELOPMENT John McCaffrey RailsPerformance.com @ J_McCaffrey
- 2. HI, THERE • Independent Developer • Building web applications for 12yrs (Java, Rails) • Enjoy working with startups • Have seen too many projects suffer due to lack of basic research
- 3. AGENDA
- 4. AGENDA • Problem definition • Terminology • Existing solutions • Customer • Market/Trends
- 5. HOW DO WE BUILD A BETTER HYPOTHESIS?
- 8. PRIMARY RESEARCH • Original, targeted research
- 9. PRIMARY RESEARCH • Original, targeted research • One on one interviews (Usability testing)
- 10. PRIMARY RESEARCH • Original, targeted research • One on one interviews (Usability testing) • Harder to get
- 11. PRIMARY RESEARCH • Original, targeted research • One on one interviews (Usability testing) • Harder to get • Not always the full story
- 13. SECONDARY RESEARCH • Easier to get
- 14. SECONDARY RESEARCH • Easier to get • Trendable/verifiable
- 15. SECONDARY RESEARCH • Easier to get • Trendable/verifiable • Can help you focus
- 16. SECONDARY RESEARCH • Easier to get • Trendable/verifiable • Can help you focus
- 17. SECONDARY RESEARCH • Easier to get • Too easy to get • Trendable/verifiable • Can help you focus
- 18. SECONDARY RESEARCH • Easier to get • Too easy to get • Trendable/verifiable • Easy to misread • Can help you focus
- 19. SECONDARY RESEARCH • Easier to get • Too easy to get • Trendable/verifiable • Easy to misread • Can help you focus • Cannot prove/disprove theory
- 20. PROJECT PROFILE
- 21. PROJECT PROFILE • What is the problem?
- 22. PROJECT PROFILE • What is the problem? • Basic terminology
- 23. PROJECT PROFILE • What is the problem? • Basic terminology • Existing solutions
- 24. PROJECT PROFILE • What is the problem? • Basic terminology • Existing solutions • Customer profile
- 25. PROJECT PROFILE • What is the problem? • Basic terminology • Existing solutions • Customer profile • Trends/opportunities
- 26. PROBLEM • What is the job they need done? • Write out 2-3 problem statements • Test them out on people • Google those phrases
- 27. TERMINOLOGY • Key words and phrases • Product/domain naming • SEO/Marketing • Words to exclude
- 28. BUILDING YOUR LIST • Google search • Social bookmarking (Delicious) • Google trends
- 30. EXISTING SOLUTIONS • How are people currently solving the problem
- 31. EXISTING SOLUTIONS • How are people currently solving the problem • Identify existing products and companies
- 32. EXISTING SOLUTIONS • How are people currently solving the problem • Identify existing products and companies • Post questions on forums “what’s the best way to ..?”
- 33. EXISTING SOLUTIONS • How are people currently solving the problem • Identify existing products and companies • Post questions on forums “what’s the best way to ..?” • Best/worst features of the existing solutions
- 34. EXISTING SOLUTIONS • How are people currently solving the problem • Identify existing products and companies • Post questions on forums “what’s the best way to ..?” • Best/worst features of the existing solutions • Value proposition by time or money
- 35. TOOLS • UserVoice, GetSatisfaction, ideaScale • TechStars, yCombinator, 500startups • appvita.com, web.appstorm.net , killerstartups.com • kickstarter.com, flattr.com
- 36. CUSTOMERS • What type of people want this job done? • What is the value to them? • Where can you find them? (Scene of the customer) • How would you market to them?
- 37. INFLUENCERS • Twitter • LinkedIn • mympact.com, followerwonk.com, many others
- 38. DASHBOARD • Google alerts (key words, competitors) • Twitter follow/lists (influencers, hashtags) • Rss feed (influencers, competitors) • Share with your team
- 39. CAUTION • Timebox your research efforts • Take note of any conclusions you draw • Test your hypotheses • Reach out to the customer base and key influencers
- 40. GATHER USEFUL DATA THEN TAKE ACTION!
- 41. THANKS! Let’s have some questions! John McCaffrey RailsPerformance.com @ J_McCaffrey
- 42. LINKS • http://www.google.com/alerts/manage • http://www.delicious.com/tag/second-screen • http://www.google.com/insights/search/#q=scooter&geo=US&cmpt=q • https://getsatisfaction.com/boxee/products/boxee_boxee_for_mac • http://www.zoomprospector.com/CommunityDetail.aspx?id=8424 • http://search.mblast.com/# • http://www.appvita.com • http://web.appstorm.net • http://www.youtube.com/watch?v=VmbSpTJXozk •
- 43. OUTSOURCE IT! • Hire a VA • Blog research • find influencers • Create ads/copy • Administer surveys
Editor's Notes
- #2: \n
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- #7: uncomfortable (porn, alcohol, food)\nforget frequency, cost, outcome\ngood for feelings and motivation, not always for behavior\n\n
- #8: uncomfortable (porn, alcohol, food)\nforget frequency, cost, outcome\ngood for feelings and motivation, not always for behavior\n\n
- #9: uncomfortable (porn, alcohol, food)\nforget frequency, cost, outcome\ngood for feelings and motivation, not always for behavior\n\n
- #10: uncomfortable (porn, alcohol, food)\nforget frequency, cost, outcome\ngood for feelings and motivation, not always for behavior\n\n
- #11: easy to see what people do, but not why they do it\n
- #12: easy to see what people do, but not why they do it\n
- #13: easy to see what people do, but not why they do it\n
- #14: easy to see what people do, but not why they do it\n
- #15: easy to see what people do, but not why they do it\n
- #16: easy to see what people do, but not why they do it\n
- #17: easy to see what people do, but not why they do it\n
- #18: Something you can hand to new team members\nbasis of your hypothesis, supports your elevator pitch\n
- #19: Something you can hand to new team members\nbasis of your hypothesis, supports your elevator pitch\n
- #20: Something you can hand to new team members\nbasis of your hypothesis, supports your elevator pitch\n
- #21: Something you can hand to new team members\nbasis of your hypothesis, supports your elevator pitch\n
- #22: Something you can hand to new team members\nbasis of your hypothesis, supports your elevator pitch\n
- #23: workflowy.com\ntalk about hiring a milkshake, doing a job “coffee break”\nsee if you are describing the issue correctly\n
- #24: exclude and correlation words\n
- #25: google scooter -razor, moped v ~moped\ndelicious second screen\n
- #26: show, getsatisfaction\nvc funding\n
- #27: show, getsatisfaction\nvc funding\n
- #28: show, getsatisfaction\nvc funding\n
- #29: show, getsatisfaction\nvc funding\n
- #30: show, getsatisfaction\nvc funding\n
- #31: \n
- #32: age, gender, income, iphone\nzoomprospector, startups\nlinkedin groups\n
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- #34: Show google alert, mympact, google reader\n
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