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Images, Power and Politics 
“Everyone sees what you appear to be, few experience what you really are.” 
― Niccolò Machiavelli, The Prince
Seeing vs. Looking 
What is the difference? 
• Seeing= process of observing, involuntary, 
passive 
• Looking=conscious consideration, active 
interpretation
Looking vs. Seeing 
Thomas Struth, Art Institute of Chicago II, Chicago, 1990 
Chromogenic print mounted to acrylic
Seeing vs. Looking: 
Looking Closer 
Seeing: a process of observing and recognizing the world around us in 
a somewhat arbitrary way as we go about our daily lives. 
Looking: to actively make meaning of that world with a more involved 
sense of purpose and direction. Through looking we negotiate social 
relationships and meanings. Looking is a practice much like speaking, 
writing or singing. Looking involves learning to interpret and it involves 
relationships of power.
Role of Representation 
Representation – “the use of language and 
images to create meaning about the world 
around us” 
-Sturken and Cartwright, 
Practices of Looking, p. 12
Role of Representation – “Seeing” a Still Life 
Henri-Horace Roland de la Porte, Still Life , c. 1765, oil
Mimesis = imitation
Interpreting Visual Codes and Conventions 
Rene Magritte, The Treachery of Images (This is not a Pipe), 1928-29
Role of Representation – “Looking” at Still Life 
Henri-Horace Roland de la Porte, Still Life , c. 1765, 
oil 
• Pictorial realism before 
photography 
• Contains symbolism 
• Simple peasant life in 
France during 18th 
century 
• Transience of earthly life 
(fruit, flowers, drink will 
be eaten or wither and 
die)
The Myth of Photographic Truth
Roland Barthes – 20th Century French Theorist 
Myths - the hidden cultural values and conventions through which meanings are 
made to seem universal and given, even though in reality they are specific to certain 
groups. (e.g. beauty & thinness)
Positivism – a philosophy that emerged in the mid-19th 
century that holds that scientific knowledge is the only authentic 
knowledge. What are some good examples of this belief today? 
DNA 
Surveillance photo of 
suspected Boston 
bombers
Word Presentations 
Denotative vs. Connotative Meaning 
Denotative – literal, explicit meaning 
Connotative – meanings informed by the 
cultural and historical contexts of the image 
and the viewers’ knowledge of those 
contexts and its personal significance to 
them
Case Study: Denotative vs. Connotative 
Robert Frank, Trolley Ride—New Orleans, 1955, gelatin silver print
Lecture 2, IVC
Case Study: Denotative Meaning 
Robert Frank, Trolley Ride—New Orleans, 1955, 
gelatin silver print 
• Black and white 
photograph 
• Medium value contrast 
• City Trolley in New 
Orleans, LA 
• Viewed at mid-level 
from side 
• Three registers 
(horizontal bands) 
• Variety of passengers 
seated 
• Most engage 
photographer’s gaze 
• Appear separated by 
race 
• Children sit at center
Case Study: Connotative Meaning 
Robert Frank, Trolley Ride—New Orleans, 1955, 
gelatin silver print 
• Racial segregation in 
American South during 
1950s 
• Tension & heightened 
emotional state 
• On verge of change due 
to civil rights activism 
• Brown vs. Board of Ed 
(1954) overturned 
segregation in schools 
• Montgomery bus boycott 
1955-56 (Rosa Parks) 
• Trolley as symbol for 
passage of time or 
movement toward change 
• Children in the middle 
may signify future 
resolution of differences?
Images and Ideology
Ideology - 
set of broad values 
and beliefs through 
which individuals live 
out their complex 
relations to a range 
of social structures 
(p. 21) 
Barbara Kruger, Untitled 
(Your Body is a 
Battleground), 1989
Newsweek vs. Time depictions of O.J. Simpson, 1994
O.J. Simpson with Heismann Trophy, 1968
Case Study: “#If they Gunned Me Down” 
http://www.nytimes.com/2014/08/ 
13/us/if-they-gunned-me-down-protest- 
on-twitter. 
html?hp&action=click&pgt 
ype=Homepage&version=Large 
MediaHeadlineSum&module=ph 
oto-spot-region&region=photo-spot& 
WT.nav=photo-spot&_r=0 
Michael Brown via Facebook
Art of Persuasion: 
https://www.youtube.com/watch?v=J7nrByig01Q
Norman Rockwell, 
Freedom from Want, 1943 
Oil on canvas
Vanessa Beecroft 
White Madonna 
with Twins 
2006
Lecture 2, IVC
Lecture 2, IVC
Lecture 2, IVC

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Lecture 2, IVC

  • 1. Images, Power and Politics “Everyone sees what you appear to be, few experience what you really are.” ― Niccolò Machiavelli, The Prince
  • 2. Seeing vs. Looking What is the difference? • Seeing= process of observing, involuntary, passive • Looking=conscious consideration, active interpretation
  • 3. Looking vs. Seeing Thomas Struth, Art Institute of Chicago II, Chicago, 1990 Chromogenic print mounted to acrylic
  • 4. Seeing vs. Looking: Looking Closer Seeing: a process of observing and recognizing the world around us in a somewhat arbitrary way as we go about our daily lives. Looking: to actively make meaning of that world with a more involved sense of purpose and direction. Through looking we negotiate social relationships and meanings. Looking is a practice much like speaking, writing or singing. Looking involves learning to interpret and it involves relationships of power.
  • 5. Role of Representation Representation – “the use of language and images to create meaning about the world around us” -Sturken and Cartwright, Practices of Looking, p. 12
  • 6. Role of Representation – “Seeing” a Still Life Henri-Horace Roland de la Porte, Still Life , c. 1765, oil
  • 8. Interpreting Visual Codes and Conventions Rene Magritte, The Treachery of Images (This is not a Pipe), 1928-29
  • 9. Role of Representation – “Looking” at Still Life Henri-Horace Roland de la Porte, Still Life , c. 1765, oil • Pictorial realism before photography • Contains symbolism • Simple peasant life in France during 18th century • Transience of earthly life (fruit, flowers, drink will be eaten or wither and die)
  • 10. The Myth of Photographic Truth
  • 11. Roland Barthes – 20th Century French Theorist Myths - the hidden cultural values and conventions through which meanings are made to seem universal and given, even though in reality they are specific to certain groups. (e.g. beauty & thinness)
  • 12. Positivism – a philosophy that emerged in the mid-19th century that holds that scientific knowledge is the only authentic knowledge. What are some good examples of this belief today? DNA Surveillance photo of suspected Boston bombers
  • 13. Word Presentations Denotative vs. Connotative Meaning Denotative – literal, explicit meaning Connotative – meanings informed by the cultural and historical contexts of the image and the viewers’ knowledge of those contexts and its personal significance to them
  • 14. Case Study: Denotative vs. Connotative Robert Frank, Trolley Ride—New Orleans, 1955, gelatin silver print
  • 16. Case Study: Denotative Meaning Robert Frank, Trolley Ride—New Orleans, 1955, gelatin silver print • Black and white photograph • Medium value contrast • City Trolley in New Orleans, LA • Viewed at mid-level from side • Three registers (horizontal bands) • Variety of passengers seated • Most engage photographer’s gaze • Appear separated by race • Children sit at center
  • 17. Case Study: Connotative Meaning Robert Frank, Trolley Ride—New Orleans, 1955, gelatin silver print • Racial segregation in American South during 1950s • Tension & heightened emotional state • On verge of change due to civil rights activism • Brown vs. Board of Ed (1954) overturned segregation in schools • Montgomery bus boycott 1955-56 (Rosa Parks) • Trolley as symbol for passage of time or movement toward change • Children in the middle may signify future resolution of differences?
  • 19. Ideology - set of broad values and beliefs through which individuals live out their complex relations to a range of social structures (p. 21) Barbara Kruger, Untitled (Your Body is a Battleground), 1989
  • 20. Newsweek vs. Time depictions of O.J. Simpson, 1994
  • 21. O.J. Simpson with Heismann Trophy, 1968
  • 22. Case Study: “#If they Gunned Me Down” http://www.nytimes.com/2014/08/ 13/us/if-they-gunned-me-down-protest- on-twitter. html?hp&action=click&pgt ype=Homepage&version=Large MediaHeadlineSum&module=ph oto-spot-region&region=photo-spot& WT.nav=photo-spot&_r=0 Michael Brown via Facebook
  • 23. Art of Persuasion: https://www.youtube.com/watch?v=J7nrByig01Q
  • 24. Norman Rockwell, Freedom from Want, 1943 Oil on canvas
  • 25. Vanessa Beecroft White Madonna with Twins 2006