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Lego Serious Play and Cocreation
The document discusses the principles and practice of LEGO Serious Play (LSP) as a method for co-creation and experiential learning. Dr. Stephen Dann outlines the theoretical foundations of LSP, emphasizing the importance of participatory performance, the role of storytelling, and the opportunity for collaboration in a structured play environment. It also highlights the evolution of LSP from its inception at LEGO to its broader application across various industries.
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Lego Serious Play and Cocreation
- 1. All the world’sa service, And all the men and women merely services actors They have their operants and their operands And one person in their time co-creates many value offers So so many apologies. All apologies
- 2. Lego Serious Play andCocreation DR STEPHEN DANN, SENIOR LECTURER, AUSTRALIAN NATIONAL UNIVERSITY THAT LEGO GUY, THE ARTIST FORMERLY KNOWN AS ANZMAC WEBMASTER [email protected] | @STEPHENDANN
- 3. Who am I? Dr Stephen Dann Senior Lecturer, Marketing Australian National University Certified Lego Serious Play Facilitator 163 Lego Serious Play Sessions Practitioner Mode: enabled
- 4. A tale oftheory and practice
- 5. Known Areas ofTheory
- 6. Constructionism form oflearning and discovery that occurs through building something tangible (Roos and Victor 1999 in Kurkousky 2015) making objects in the physical world enables building in the mind Rasmussen (2006 in Kurkousky 2015) Actualised ideas used for explanation Middleton 2015 #LSPBAM2017 | @stephendann
- 7. Metaphor Each buildercreates a story telling device for their thoughts, ideas, feelings removes requirements of realism Viewers can only question to invite more explanation of the model The viewer cannot reinterpret the builder’s model #LSPBAM2017 | @stephendann
- 8. Flow Flow State Mihaly Csikszentmihalyi Optimal Stretch Process Challenge match skill Skills match the challenge Concentration + Joy = Motivation #LSPBAM2017 | @stephendann
- 9. Play Play requiresa systematised approach (Kurkousky, 2015). time bounded, structured and goal driven #LSPBAM2017 | @stephendann
- 10. Co-creation Prahalad, C. K.,& Ramaswamy, V. (2003). The new frontier of experience innovation. MIT Sloan management review, 44(4), 12-19.
- 11. Cross Disciplinary Language Elements of the LSP Process are defined in the language of the management literature Agents / Stakeholders Business Process / Value Chain
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- 14. Lego Serious Play Lego Serious Play Industry strength protocol Developed in-house at Lego Open Sourced in 2010 Used across a wide range of industry types, platforms and processes. Survived market conditions from 1996 to 2017 Built and described in the language of management
- 15. Blair and Rillo’s(2016) Seven States seven potential states: framework where it enables participatory performance language where it communicates meaning, message and metaphor method which involves being systematic in application process which invokes a structured approach to the method product where it resides within the packages of bricks service where it provides as specific outcome from engaging in the process toolkit where it functions to create different applications
- 16. The Key Bits Participatory performance success requires all voices in the room to be heard; people want to participate in a process where they feel valued; shared contributions are more sustainable than individual dominated proceedings; untapped knowledge exists through accidental or intentional exclusion of key informants; and that systematic and system thinking can reveal unexplored outcomes
- 17. Areas of Exploration form of learning and discovery that occurs through building something tangible (Roos and Victor 1999 in Kurkousky 2015) making objects in the physical world enables building in the mind Rasmussen (2006 in Kurkousky 2015) Actualised ideas used for explanation Middleton 2015 Every story in Lego is a result of the actions of human agency (Said et al, 2001).
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- 19. Maker owns themeaning of the model No data resides in the n count of bricks
- 20. Metaphoraghing is activelydiscouraged
- 21. The Challenge TheChallenge Within the practice of Lego Serious Play facilitation, events that can be described in the language of marketing are clearly transpiring An opportunity to explain and explore LSP actions through our marketing knowledge Understanding, unpacking and exploring co-creation within the LSP process.
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Editor's Notes
- #9 Flow