Lesson 3 - Introduction to Ideology

Lesson 3 - Introduction to Ideology

• 1.
  Odd One Out?
• 2.
  Representation Lesson 3: Introductionto Ideology
• 3.
  Lisbet Van Zoonen MediaStudies: Key Theory Media Representations
• 4.
  RECAP - GENDER
• 5.
  Lisbet Van Zoonen •Genderis constructed through media language and these constructions reflect cultural and historical contexts. •The ‘objectification ‘ of the female body is a key construct of western culture. •The visual and narrative codes used to represent the male body differ, reflecting patriarchal society
• 6.
  Learning Questions • Whatis ideology? • What is an example of a dominant ideology? • How does the media reinforce dominant ideologies?
• 7.
  • A setof attitudes, beliefs and values held in common by a group of people and culturally reproduced within that community to sustain a particular way of life. Audience/ You Need to recognize and be aware of and challenge the view being presented through a text. Particular interests/ world views may be challenged or promoted in a text. Texts may promote or challenge the roles of gender, ethnicity or age. What is ‘ideology’?
• 9.
  What are dominantideologies? What do most teenagers do with their time / look like / wear / act like?
• 10.
  What do mostold women do with their time / wear / look like / act? What are dominant ideologies?
• 11.
  Ideology in everydaysociety • Every thing you think, and how you think it is based on a simple structure of ideologies • These are constructed by the systems in place around you. This can include your family, your school, your friends, role models, music, TV etc.
• 12.
  What British ideologies can youthink of?
• 13.
  Ideology continued • Whenmost people in a society think alike about certain matters, or even forget that there are alternatives to the current state of affairs, we arrive at the concept of Hegemony • Every society has an ideology that forms the basis of the "public opinion" or common sense, a basis that usually remains invisible to most people within the society. This dominant ideology appears as "neutral", while all others that differ from the norm are often seen as radical, no matter what the actual vision may be.
• 14.
  What male ideologiesare represented in the below images?
• 15.
  Middle class ideology? Working class ideology? YoungBritish girl’s ideology? An Introduction to Ideologies: Main Activity Rock fan’s ideology? What ideologies are these texts portraying? Are they examples of dominant ideologies? Do you think these ideologies are influenced by society or do you think society is influenced by the the text?