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LEARNING FROM THE COMMUNITY: 
Building an Open Development DNA
Credentials 
JEFF SPOCK 
NARRATIVE DIRECTOR 
CO-FOUNDER
Open Dev: a definition 
PLAYER-MADE ASSETS? 
DEV BY COMMUNITY? 
FEEDBACK/REQUESTS? 
DEFINITI 
ON 
TESTING? 
Communi t y and dev team ex change des ign and 
gameplay ideas v ia 
a di rec t feedbac k loop to des igner s , producer s , and
Open Dev is community dev 
WHO? 
WHERE? 
HOW TO RECRUIT? 
COMMUNI 
TY 
WHEN?
When does Open Dev start? 
PROJECT CONCEPTION? 
FUNDING? 
PRE-PRODUCTION? 
ANNOUNCEMENT? 
CHOICES
What role does the Community have? 
INVESTOR? 
DEV TEAM? 
QA? 
CUSTOMER? 
IN THE ORG 
CHART?
When does Open Dev start? 
INVESTOR? 
DEV TEAM? 
WHO IS THE 
COMMUNITY? 
QA? 
CUSTOMER?
Community as investors 
ALL OR NOTHING 
PRE-SALES 
ROCK STAR 
PRE-PRE-ALPHA 
CROWDFUNDING 
WHOSE COMMUNITY? 
OPINIONS…
Community as developers 
THE PACT 
THE MEANS 
THE PROCESS 
THE RISK 
OPEN DEV 
THE RESULTS
How it all begins… 
THE PRICE 
YOUR « PRECIOUS » 
THE REWARD 
IMPLICATION / INVOLVEMENT 
THE PACT
The Means 
VIPS 
1ST DESIGNERS 
EXPERTS 
OPINION LEADERS 
AMBASSADORS
The Means 
THE PLATFORM 
DEDICATED FORUMS 
TWO-WAY 
MULTI-CHANNEL
GAME DESIGN DOCS 
PROOF OF TRANSPARENCY 
COMMON VISION 
REFERENCE DOCUMENT 
CONSTRUCTIVE FEEDBACK 
The Means
ROAD MAP 
PROOF OF TRANSPARENCY 
EDUCATIONAL 
TEASING 
The Means
VOTES 
ACCESSIBLE 
FAST 
GAME CHANGING 
COMMUNITY HIGHLIGHT 
The Means
IDEA BOX 
FOUNDATION 
FEEDS DEV BACKLOG 
CONSTANT FEEDBACK 
NEEDS PROOF & TIME 
The Means
COMPETITIONS 
COMMUNITY CATALYST 
COMMUNITY DRIVEN 
SIZE DOES NOT MATTER 
The Means
EARLY ACCESS 
FOUNDATION 
COMMUNITY BOOSTER 
NOT CROWDFUNDING 
QUALITY IS MUST HAVE 
FIRST PREVIEWS 
The Means
GAMIFICATION 
The Means 
FUN 
FUN 
FUN
Impact on Dev Process 
PROCESS 
GAME VISION 
PRIORITY LIST 
SCHEDULE GAPS
The Risks 
CONCERN 
S 
NEGATIVE FORUMS 
UNREASONABLE IDEAS 
IRREGULAR FEEDBACK 
UNREWARDING 
IRRATIONAL GDD
Where did it work for us? 
SUCCESS
Where did it not? 
LESSONS
TL;DR 
FIND YOUR COMMUNITY 
RESPECT THE PACT 
TAKE AWAY TRANSPARENCY RULES 
ITERATION ALSO RULES 
DEV SCHEDULE GAPS
THANK YOU

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Lessons from the community building an open development dna jeff spock