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Uploaded byRalph Meyer
Leukeamia UK Aug 15 2019
The document provides a comprehensive guide on leveraging LinkedIn for hiring and personal branding. It emphasizes the importance of building an optimized LinkedIn profile, utilizing talent insights for recruiting, and engaging with followers through company pages. Additionally, it discusses strategies for networking and promoting company events to foster relationships with prospects.
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Leukeamia UK Aug 15 2019
- 1. While we getthings rolling Grab your phone! and type in the following link: https://www.linkedin.com/sales/ssi
- 2. Getting the mostout of LinkedIn Ralph Meyer Global Senior Customer Success Manager
- 3. Agenda Get to knowLinkedIn Hiring on LinkedIn Your LinkedIn Profile Your Company Page Network and community Close & Questions
- 4. Break the ice. Handsup if you have a LinkedIn profile
- 5. The Power ofLinkedIn 630,000,000+
- 6. Vision Create economic opportunity for everymember of the global workforce Mission Connect the world’s professionals, to make them more productive and successful.
- 7. LinkedIn helps talent-firstcompanies develop winning teams by providing intelligent tools and unique insights. P L A N H I R E D E V E L O P
- 8. LinkedIn helps talent-firstcompanies develop winning teams by providing intelligent tools and unique insights. P L A N H I R E D E V E L O P Build an informed strategy Talent Insights Recruit more efficiently Job Postings Recruitment Ads Career Pages Recruit as a team Empower your employees LinkedIn Learning Glint
- 9. P L AN H I R E D E V E L O P
- 10. H I RE Find & recruit the best talent efficiently
- 11. Hiring Marketplace 630M Connections Education Skills OpenCandidate Industry Location Interest Salary Job searches Job views Content views Companies followed Connections at company Hires Industry Company size Experience Current employees Similar companies Macro labor trends Alumni Location Culture & Values COMPANYJOB SEEKER Members 20M Open Jobs 50K Skills 90K Schools
- 12. Likely to apply foryour role Ready for transition Interested in Product roles Open to new career opportunities Passionate about Healthcare tech Actively applying to jobs Lives in San Francisco, CA Software Engineer Works at ACME co. Deep member insights What members say on their profiles. (identity) What their actions and network say about them. (inferences made via LinkedIn data standardization and machine learning) What actions they take on LinkedIn. (includes both affinities & intentions)
- 13. Understanding hiring needs What yousay on your job description. (structured) What recruiters prefer. (inferences made via LinkedIn data standardization and machine learning) What we infer based on successful matches. (includes both affinities & intentions) Based in Bay Area Title: Software Engineer Computer Games/ Software Industry Inferred years of experience for this job: 2-5 years Inferred education for job: bachelors or masters Required skills in bio: Java and SQL or willing to relocate within same country
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- 15. Aware Engaged Considering Applied Screened Interviewed Offered Hired Career Pages CampaignsRecruiterJobs JobImpression (e.g. JYMBII, Search, Similar Jobs) Job Impression –– –– Job Views Job Apply Clicks Interaction with Recruiter Interaction with Recruiter Company Pages Thought leadership Engage with Followers Our partnership uniquely delivers value at each stage of the candidate journey RecAd + WWU + SU Impressions The Recruitment Funnel Posting content
- 16. Three main areas: Smarterresults Save time with a recruiting experience that gets smarter with every click Productivity Get more done with a new seamless workflow Collaboration Work better together with new collaboration features What this means for you now
- 17. The future Recruiter andJobs will learn constantly from each other to provide intelligent, personalized results. Over time, you’ll be able to hire the right candidate in less time with: • More relevant search results • More relevant job promotion • Smarter candidate recommendations
- 18. So what does talent intelligence looklike in action?
- 19. Search Insights Ask forSearch insights for your market; This data will help you to refine what your market can offer from a skills perspective
- 20. Search Insights How doesit look? Advisory point on this; This is an opportunity to assess where a talent pool is working currently Looking retrospectively we can see certain companies have lost more Talent than others.
- 21. Search Insights Assess whichregions has access to talent Assess from your talent pools where you would be more likely to source specific talent groups from
- 22. Search Insights Support yourbusiness cases These insights will help to craft the offer to your market by identifying where your talent niche's are.
- 23. Compared to job boards,LinkedIn has 40% higher rating on quality applicants Job targeting understands a recruiter’s preferences to attract the right candidates
- 24. Smart suggestions and Recruiter Spotlightsdrive a 2x increase in InMail response rates Search with smart suggestions to reach candidates most likely to respond
- 25. Recommended candidates personalizedfor each recruiter to optimize efficiency
- 26. Building your Brand onLinkedIn
- 27. The Context ofLinkedIn LinkedIn is your Monday morning, not your Friday night
- 28. It all Startswith your Story What is the journey that you would like your audience to see?
- 29. Step 1: Adda photo Profiles with a photo get 21x more profile views • You alone • From shoulders up • Neutral background • Professional clothing LinkedIn member and student: Cornelius McGrath
- 30. Step 2: Add youreducation • Add your school/university, major(s) and degree(s) • Add academic awards and honors • Include your activities, including student leadership positions, clubs, etc. LinkedIn member and student: Frederick Daso
- 31. Step 3: Add yourwork experience Profiles with work experience are 10x more likely to get messaged • List internships, summer jobs, and part-time jobs • Add examples of your work or photos • Describe what you accomplished LinkedIn member and student: Sarah Geyer
- 32. Step 4: Add volunteer experience Hiringmanagers value work and volunteer experiences • Volunteer experiences • Accomplishments (courses, honors, awards, etc.) • Interests (join relevant Groups on LinkedIn) LinkedIn member and student: Brody Hannan
- 33. Step 5: Add yourskills Professionals who add 5 or more skills receive up to 17x more Profile views • Add relevant skills you’ve acquired from internships, volunteer experiences, paid job experience (technical and soft skills) • Consider recommendations from professors or teachers LinkedIn member and student: Bo Peter Zhang
- 34. Step 6: Drafta summary Prime real estate for you to talk about you, what motivates you, and show your personality • Your “elevator pitch” • Focus on accomplishments and aspirations • Keep it short: <100 words LinkedIn member and student: Jamie Linton
- 35. What is youElevator Pitch? You meet a celebrity and as the doors close, they greet you and ask you for an intro….What do you say?
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- 37. Profile Summary 1. Groupup with the person to your left 2. Pitch to them your 40 second ‘elevator pitch’ 3. Get & provide feedback 4. Make a start on creating or editing your summary • How would you describe what you do to someone completely unfamiliar with your field? • What do you want to be professionally known for? • What can people expect from you? • What do you love most about what you do?
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- 39. Your Company Page– Let’s create your Story
- 40. Followers This is anaudience that follow your business and when you post update this is how you communicate with them. What happens if we don’t have any followers? It’s important to remember that employees are automatically followers of their Company Page.
- 41. Companies with completedand active Pages are more successful at achieving growth objectives 5x lift in page views 11x lift in clicks per follower 7x the average impressions per follower 2x Higher Content Marketing Score
- 42. Building a Strategyaround your objectives 02 Lead Generation B2B prospects engage with 7 pieces of content on average before making a purchase decision Drive higher quality leads by featuring a good mix of upper funnel and lower funnel content, including tip sheets, eBooks and case studies 03 Content /Thought Leadership 74% of prospects choose the company that was first to help them along their buyer’s journey. Share perspectives on industry news and trends, helpful product how-to’s and articles that reflect your company’s vision. 04 Event Registrations Your LinkedIn Company Page is perfect for promoting upcoming webinars and events your company is attending and/or sponsoring. Key Event Registration Metric: • Event registrants driven directly from your Company Page, which you can measure using tracking codes on your event registration URLs. Build relationships with your prospects by getting your brand’s word out and actively engaging with and replying to followers’ comments. 01 Brand Awareness
- 43. Brand Awareness- Employee Advocacy How canyou amplify your message?
- 44. Employee advocacy A business’sculture and values are lived LinkedIn employees sharing our own Marketing Solutions content increased the aggregate reach of that content by 15 million over the course of a year. What’s more, employee-shared content on average generates double the engagement.
- 45. Examples: of ContentCreation and Advocacy #Bestbeerjobs#LinkedInLife #Tyrwhittspirit
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- 47. Thought Leadership andEvents https://www.linkedin.com/company/social-talent/ Why?To get leads of course! Lead generations starts with qualifying if a potential client has an interest In the solution that you have to offer. SocialTalent built a brand in the recruitment market for specialties in Headhunting What do they offer: • Webinars,Video, Courses,Tools, Q&A and Events. People want to work with them because they are the voice of this industry.
- 48. Thought Leadership andEvents
- 49. Hiring Selling • 1stImpressions matter, get your profiles up to an “All star Status” • Show professionalism while still staying approachable • Volunteer information and resources for potential candidates to do additional research • Responsiveness, engage in discussion and describe how your business will build on and individuals career • Keep a consistent message • Engage with leads in a non pressured way • Keep thinking solutions rather product etc.. • Circle back to your leads – Conversations sometime run dry, reinvigorate them with invitations, call, events etc. • Groups: Contribute willingly and become the voice of the industry Hiring and Selling You only have a moment to make an impression
- 50. Join groups and buildyour network LinkedIn Groups can expand your connections beyond friends and fellow alumni. You can meet professionals who share your career interests and gain insider knowledge from leading industry voices. Example: https://www.linkedin.com/groups/3044917/
- 51. A checklist forsuccess with LinkedIn Company Pages
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- 53. Follow companies you’re interested in Follow companiesyou are care about and are interested in working for on LinkedIn to get the latest news and updates Example: https://www.linkedin.com/company/linkedin/life/
- 54. Follow influencers Follow LinkedIn Influencers andthought leaders • Customize your content at: linkedin.com/feed/follow / Example: https://www. linkedin.com/feed/follow/
- 55. Search for contentto support your Ideas or contribute to SlideShare so that others may benefit from your thoughts This is a great place to source information for presentations, Projects and to find experts in a field SlideShare
- 56. While we getthings rolling Grab your phone! and type in the following link: https://www.linkedin.com/sales/ssi
- 57. Hand upif your Score is Below 50 Hands up if you score is between 51 and 70 Hands up if you score is between 71 and 85 Hands up if you score is above 85!! Your Social Selling Index Score Hand up if your Score is Below 50 Hands up if you score is between 51 and 70 Hands up if you score is between 71 and 85 Hands up if you score is above 85!! ?
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- 59. How Many connections doyou have? • Hands up if you have less than 30 • Hands up if you have between 30 and 100 • Hands up if you have between 100 & 500 • 500 and over?
- 60. How does theNetwork work? 1st Degree Connections – 101 members 2nd Degree Connections – 80K members 3rd Degree Connections – 1.5M members It’s based on the degrees of separation and connection
- 61. How does theNetwork work? IT Professionals Majority of connections will be IT Professionals A lot of the Connections will be IT Professionals Get a Plan together to Target a Specific audience by having an idea with whom you want to network with
- 62. Build your connectionsvia Inmail and requests Build your network via getting to know people in your market from Events, Posts, dialogue and Groups Dear Ralph, I really enjoyed your presentation at SUGA yesterday, may I connect with you so that I can learn more from you on how to network with purpose? Kind regards
- 63. Connect Use LinkedIn toconnect with people nearby
- 64. Connect with your networkin one easy swift motion Swift and easy connections
- 65. 01 02 0304 Immediate Network Identify People to Network with Now Long Game Rinse and Repeat Review your immediate Network and Assess if your connections are aligned to your market. Connect and begin dialogue with you meet in the to find common opportunities Identify People you want to network with but need a “In” to get to speak to them. Work on getting referrals or demonstrable successes to start a dialogue with them Review your network again in 3- months time and reassess the previous steps.. A Networking Journey Manage your network – sense check it regularly
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