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Leveraging Linked In For Good
The document discusses how non-profits can leverage LinkedIn to further their missions. It provides tips on using LinkedIn to build a nonprofit's brand, grow its community, find volunteers and talent, share knowledge and insights through groups and influencers, and fill structural connections gaps within networks. Nonprofits are encouraged to create a presence on LinkedIn through profiles, company pages, groups and using tools like advanced search, Board Connect and InMaps.
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Leveraging Linked In For Good
- 1. Leveraging LinkedIn forGood Deepa Sapatnekar Head of Communications LinkedIn - India, Korea, MENA region
- 2. Build yourbrand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, Influencer Follow, Groups) Fill the structural gap (InMap based connecting)
- 3. LinkedIn’s Mission Connect the world’sprofessionals to make them more productive and successful
- 4. LinkedIn for Good’s Mission Connectthe talent and passion of professionals with opportunities to use their skills to make a positive impact on the world
- 5. Did you know? 78% of professionals would like to join a nonprofit board* 70% of LinkedIn members agree that it is really important for volunteer opportunities to match their skills and interest** 75% of LinkedIn members would be open to virtual volunteering opportunities that use their specific skills and talents** Sources: *Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research **2011 LinkedIn Volunteer Survey
- 6. Challenge: Expand theBoard with specific skill sets Solution: LinkedIn Jobs Network drove posts virally to the right candidates 26 qualified applicants in 30 days Filled 2 Board seats with senior exec’s in Operations & Marketing “With LinkedIn, we made more connections with local leaders in 2 weeks than what has taken years of relationship-building in the past. LinkedIn is our lifeline to the business community.” – Johanna Dalton, Executive Director, Goldie’s Place
- 7. Are nonprofits onLinkedIn? 4M nonprofit pros 130K nonprofit orgs From 205 countries 9% of LinkedIn 1M groups are NPO owned
- 9. Using LinkedIn torecruit
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- 11. Build your brand Share the causes you care about Encourage your board members, donors, volunteers & employees to add the field to their profile
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- 13. Build your skillsreputation
- 14. Build your skillsreputation
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- 16. Create a presenceon LinkedIn Company Pages
- 17. Update and trackfollowers
- 18. Leverage “Products andServices”
- 19. Find Talent - Volunteers,Board & Staff
- 20. The magic ofAdvanced Search
- 21. The magic ofAdvanced Search
- 22. Board Connect → Find board members for your cause → Secure funding → Find passionate volunteers
- 23. Leverage your network Find Relate Engage Research Contribute, & Personalize Connections Leverage Insights Connections
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- 34. Thought leadership via“Groups”
- 35. Creating a nonprofitgroup on LinkedIn
- 36. Creating a nonprofitgroup on LinkedIn
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- 38. Why connections matter… 1stDegree 500 2nd Degree 110,000 3rd Degree 4,000,000
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- 40. Be the brokerin the structural gap InMaps - http://inmaps.linkedinlabs.com/
- 41. Connect with youralumni to build your network http://www.linkedin.com/college/alumni
- 42. Leverage your network Find Relate Engage Research Contribute, & Personalize Connections Leverage Insights Connections
- 43. Build yourbrand (Profile page, Experience, Skills) Grow your community (Company pages) Find talent for free (Advanced search, Board Connect) Share knowledge & insights (LinkedIn Today, Influencer Follow, Groups) Fill the structural gap (InMap based connecting)
- 44. Quick resources • nonprofit.linkedin.com (“Board Connect”) • learn.linkedin.com & help.linkedin.com • Group called “LinkedIn Nonprofit Solutions”