Arvind Krishna
General Manager, IBM Information Management Software
03/23/2011




Leveraging System z
to Turn Information into Insight
Smarter Computing: System z Analyst Summit


DB2 10 for z/OS
Fastest selling upgrade in 20 years!


• Largest beta ever

• Incredible demand from the start

• EVERY beta client moving to production

• JP Morgan Chase is already in production on DB2 10




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Smarter Computing: System z Analyst Summit


IMS 11 Runs 3.6 Billion Transactions Daily

• 3.6 billion transactions running daily on IMS 11!
    – Just 15 months since it has been GA

• 15 times the number of IMS 11 transactions
  from a year ago.

• IMS Tools had it largest sales year ever

• Major corporations moved to IBM IMS Tools
  over the competition




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Smarter Computing: System z Analyst Summit



System z Momentum
    Database Consolidation
    The Central Bank of Russia will migrate all their Oracle applications
    from Unix to DB2 for z/OS. DB2 for z/OS & Tools proved more
    scalable with a lower operating cost.


    Adding a DB2 for z/OS–Powered Warehouse
    •Florida Hospital added DB2 VUE to power their next generation Data
    Warehouse. Phase #2 will add the Smart Analytics Optimizer &
    Cognos BI


    System z Application Patterns Strategy Paying Off
    •Ford is saving over $2M yearly locating enterprise applications as
    close to the data as possible, with the fewest integration points


    Moving to DB2 on z for Data Warehousing
    •Mortgage Guaranty Insurance Corporation (MGIC) turned off their
    Oracle data warehouse and saw improved information availability and
    timeliness

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    4
Smarter Computing: System z Analyst Summit


  Information is at the Center                                   … And Organizations Need
  Of a New Wave of Opportunity…                                  Deeper Insights


  44x
   as much Data and Content                                     1 in 3
                                                                         Business leaders frequently
                                                                         make decisions based on
                                                                         information they don’t trust, or
                                                                         don’t have
   Over Coming Decade


                                                                1 in 2
                                                                         Business leaders say they don’t
                                                                         have access to the information
                                                                         they need to do their jobs


                                                                         of CIOs cited “Business


                                                    2020
                                                                83%      intelligence and analytics” as
                                                                         part of their visionary plans
                                                                         to enhance competitiveness

                                                35 zettabytes
                                                                         of CEOs need to do a better job
      2009
800,000 petabytes                                               60%      capturing and understanding
                                                                         information rapidly in order to
                                                                         make swift business decisions

  Sources:
  • The Guardian, May 2010
  • IDC Digital Universe, 2010
  • IBM Institute for Business Value, 2009
  • 5 IBM CIO Study 2010
        5
                                                                                                    © 2011 IBM
  • TDWI: Next Generation Data Warehouse Platforms Q4 2009
Smarter Computing: System z Analyst Summit


                       Your Operational Information is the Starting Point…
              IBM Business Analytics and Data Warehousing
                             on System z




    6                                                                        © 2011 IBM
6       6
                      6
Smarter Computing: System z Analyst Summit


     End-to-end Business Analytics & Data Warehousing Solution
     Delivered on a single platform

     IBM System z                                 InfoSphere Warehouse                  Cognos BI
                                                  Smart Analytics Optimizer             SPSS Predictive Analytics


                                                     Data            Cubing Services
                                                   Warehouse




                                                                                         Powercube
                                                                                         Services
                                                   DB2 for z/OS VUE
                                                   DB2 Utilities Suite

                             ELT
Operational Source Systems - Structured &
Unstructured Data

                                                      Flexible deployment options
                                      Smart Analytics System 9600, Cloud Computing, IBM Services

     7                                                                                                     © 2011 IBM
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Smarter Computing: System z Analyst Summit


IBM Cognos Business Intelligence for System z

                                             Full range of BI capabilities
                                              • Query, reporting, analysis,
                                                dashboarding, realtime monitoring


                                                   Delivers information where,
                                                   when and how it is needed
                                                     • Self-service reporting and analysis
                                                     • Automated delivery of information in context
                                                     • Author once, consume anywhere

                                                  Purpose-built SOA platform
                                                  that fits client environments and scales
                                                  easily



 Over 130 IBM Clients Already Deploying BI on System z
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    8
Smarter Computing: System z Analyst Summit


IBM BlueInsight
In the spotlight
                             Our commitment to informed decision making led us to implement a private cloud
                             of Cognos via System z, which will drive unprecedented information delivery
                             combined with $25M savings over 5 years. -IBM CIO Office


IBM’s Pains:                           IBM’s Strategy:                   IBM’s Results:
• Segmented                                  Common BI “appliance         Consolidating 115 multi-product,
  investments in BI                          like” service for            departmental deployments
  tooling and                                delivering information to    Over 3900 Servers to One System z
  infrastructure                                                          with One Cognos
                                             IBM
                                                                          Rapid Roll Out
• Limited visibility to the                  Start with BI, grow to:
  total cost of business                                                      Deployed to 142K users in 18
                                                  Predictive Analytics       months
  intelligence costs for
  the enterprise                                  Data Warehouse             250K users by end of 2011
                                                                          Realizing value from +60 data
                                                                          sources across IBM
                                                                          Projected $25M in savings
                                                                             60% Consolidation
                                                                             35% Standardization
                                                                             5% Automation


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Smarter Computing: System z Analyst Summit




                                                                         Miami-Dade County
                                                  Selects IBM System z platform to expand their IBM Cognos
                                                                8 BI enterprise infrastructure



                                                  …We are now able to expand the usage of our Business
                                                  Intelligence reporting. By the end of 2010, we will have users from
                                                  over 42 County departments with over 1500 users creating and
                                                  consuming reports with stable environments on System z.



                                                   —Jaci Newmark, Project Lead, Enterprise Business Intelligence Architecture,
                                                                              Miami-Dade County


                                              11 days to go from distributed to System z deployment model
                                              Consolidated multiple BI deployments onto a single platform
                                              Consolidate multiple, disparate data sources onto a single platform
                                              Ensured 99.999% availability & complete disaster recovery plan
     10                                                                                                                   © 2011 IBM
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Smarter Computing: System z Analyst Summit


IBM SPSS: Predictive analytics for System z
Analyze and model as transactions happen
          Full breadth of predictive analytics
            • Data collection, statistics, data mining, predictive
               modeling, deployment services…
                                                                     Released
                                                                     Released
          Putting prediction in hands of the business                Q4 2010
                                                                      Q4 2010
            • Decision Management
          Driving better business outcomes
            • Attract and retain more profitable customers
            • Detect and prevent fraud
            • Improve resource allocation

     12 clients already deploying
      12 clients already deploying
     IBM SPSS on System zz
      IBM SPSS on System
     - -Banking, retail, airlines, telco and government
         Banking, retail, airlines, telco and government
11                                                                         © 2011 IBM
     11
Smarter Computing: System z Analyst Summit


 IBM Smart Analytics Optimizer
 Capitalizing on the best of relational and columnar databases
                                    Breakthrough Technology
What is it?                                          How is it different
 The IBM Smart Analytics Optimizer is a              Performance
 workload optimized, appliance-like add-on that       Unprecedented response times to enable
 enables the integration of business insights into    'train of thought' analyses frequently blocked
 operational processes to drive winning               by poor query performance.
 strategies. It accelerates select queries, with     Integration
 unprecedented response times.                        Connects to DB2 through deep integration,
                                                      providing transparency to all applications.
                                                     Self-managed workloads
                                                      Queries are executed in the most efficient
                                                      way
                                                     Transparency
                                                      Applications connected to DB2 are entirely
                                                      unaware of the accelerator
                                                     Simplified administration
                                                      Appliance-like hands-free operations,
                                                      eliminating many database tuning tasks
 12                                                                                            © 2011 IBM
      12
Smarter Computing: System z Analyst Summit


DB2 Deep Synergy With System z

Key integration points include:
   – Data sharing (availability and scale out)
   – zIIP and other specialty engines
   – Unicode conversion
   – Encrypted communication & data
   – Hardware data compression & encryption
   – Cross-memory, memory protection keys
   – Sorting
   – Multi-core, large N-way
   – 64-bit addressing and large memory
   – z/OS Workload Manager
   – z/OS Security Server (RACF)
   – z/OS RRS integrated commit coordinator
   – System z10 1 MB page size, decimal float
   – Solid state disks
   – zEnterprise z196, zBX, z10, …

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Smarter Computing: System z Analyst Summit


DB2 10 for z/OS
Continues to be the Lowest Cost Platform per User


Processing Savings with DB2 10
•         Up to 10% savings out of the box                “We have measured a 38%
                                                           “We have measured a 38%
•         Distributed application access can              reduction in CPU for heavy insert
                                                           reduction in CPU for heavy insert
          save up to 20%                                  workloads in a data sharing
                                                           workloads in a data sharing
•         Native SQL stored procedures can                environment. That’s a significant
                                                           environment. That’s a significant
          save up to 20%                                  savings which provides
                                                           savings which provides
•         Heavy insert activity can drive                 immediate business benefit.”
                                                           immediate business benefit.”
          10 – 40% savings                                              Peter Paetsch, BMW
                                                                         Peter Paetsch, BMW

Skip Level Upgrade
•         Upgrade directly from Version 8 to Version 10
•         Faster time to value and lower costs
          with only one upgrade to manage

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Smarter Computing: System z Analyst Summit


DB2 10 Innovation
Extraordinary Scalability
• DB2 10 for z/OS now enables SAP applications 6 times
  the number of users and activity on a single system

• Virtual storage improvements deliver 10 times more scalability
          Fewer DB2 members required - reducing complexity and improving application performance

     We expect to reduce our data sharing requirements by 25%, which
     means less system, storage and resource expenses
                                                        Banco do Brasil


• Direct Row Access
          30% to 50% improvement over Indexed data access
          New Hash Access methodology eliminates multi-step indexing
          Significantly improves applications requiring single row access




15
     15                                 Accounts                Accounts                           © 2011 IBM
Smarter Computing: System z Analyst Summit


More Industry Firsts with DB2 10
Time Travel Query

• Integrated Bi-temporal capabilities
          – Query over any current, prior or future period in time

• IBM innovation first on DB2 and first available on System z
          – System and User-maintained temporal tables

               What was the answer                    What is the                  What will the answer
                   in the past?                      answer now?                     be in the future?
             Accounts                            Accounts                       Accounts




                                  “As much as 80% of our applications can use this, which will drastically
                                   “As much as 80% of our applications can use this, which will drastically
                                 save developer time and even more importantly make applications easier
                                  save developer time and even more importantly make applications easier
                                       to understand to improve business efficiency and effectiveness”
                                        to understand to improve business efficiency and effectiveness”


“The new temporal functionality in DB2 10 for z/OS will allow us to drastically
 “The new temporal functionality in DB2 10 for z/OS will allow us to drastically                     Major
simplify our data-related queries and reduce our processing cost by having DB2
 simplify our data-related queries and reduce our processing cost by having DB2                    Insurance
handle data movement more efficiently than our custom code”
 handle data movement more efficiently than our custom code”                                       Company

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Smarter Computing: System z Analyst Summit


IMS: Powering the World’s Most Successful Enterprises

IMS 11
• Fast integration/access for Java & Web 2.0 applications
• Real-time data access from any platform
• Feeding Business Analytics and Mashups

IMS 12 - Coming Later this Year
• Focus on Reduced Transactional Costs
          – Up to 10% out of the box MIPS savings                                 12
          – Up to 30% savings on network support

• Improved Productivity
          – Up to 50% faster deployment of IMS resource definitions and changes

• Improved Performance
          – Database logging up to 2x faster
          – and much more…

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     17
Smarter Computing: System z Analyst Summit


     IBM Offers a Complete Information Ecosystem

           Transactional &
                                                                                                                            Business
           Collaborative
           Applications
                                                                                           Analyze                          Analytics
                                                                                                                          Applications

                                                                                              Content
                                                           Integrate
                                                                                                     Big Data

                                                  Master
                  Manage                           Data
                                                                                                        Data Cubes &
                                                                                                        Mining


                                                                                                                Streams

                   Data                                                  Data
External                                                              Warehouses
Information
Sources               Content


                            streaming
                          Information                                                                   Standards


                                                  Govern                                Security &
                                                                                         Privacy
                                                                            Lifecycle
                                                                 Quality

     18                                                                                                                    © 2011 IBM
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Smarter Computing: System z Analyst Summit


                Information Management for System z
                                                                                                         IMS 12
              Transactional &
              Collaborative
                                         Analyze
                                                                                       Active Active for z/OS                           Business



                                                                               Industry Models for System z
              Applications                                                                                                              Analytics
                                                                                                                                      Applications




                                                                                        Cognos BI for z/OS
                                                                                                     Content
                        Integrate


                                                   Master
                                                                       Smart Analytics Optimizer for z/OS  Big Data




                                                               OMEGAMON DB2 end–to-end monitoring            2011
                                                    Data
        Manage                                                                                                  Data Cubes & Mining




                                                                                       DB2 10 for z/OS                Streams




                                                                                   DB2 Sort for z/OS
                        Data                                               Data
External                                                                Warehouses
Information
Sources


                                                                           Guardium for System z
                                Content




                                                                            SPSS for System z
                                       streaming
                                     Information
                                                                                                                Standards




                     Govern
                                                                    ISAS 9600 for System z
                                                                                            Security &
                                                                                             Privacy

                                                                                Lifecycle
                                                              Quality



                                                       IMS Tools Solution Packs for z/OS                     Analytics
                                                                   IMS 11 for z/OS       2010
                                                 InfoSphere Discovery for z/OS
                                                                                             Information-Led
                                  InfoSphere Warehouse for System z                           Transformation
                                       Cognos 8 BI for System z
                InfoSphere MDM Server for System z                                     Business Intelligence
         Optim Data Governance for System z                    2009
  Information Server for System z

                                                            2008                                                                        Information Agenda

     Information On Demand                                                                                            Data Warehousing
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Smarter Computing: System z Analyst Summit


Guardium for System z
Already A Must Have in Banking
•         Granular, real-time policies & auditing
           – Who, what, when, how

•         Provides a unified view and secure audit trail
          of all database activities
           – Across both mainframe and distributed
             environments
           – Enterprise-wide compliance reporting,
             alerting, analytics & forensics


                                             Guardium success has significantly extended into the
                                             mainframe environment
                                              – Newly integrated System z event capture technology
               th
          G row                               – Highly optimized for mainframe performance
       0% 010
     40 in 2                                 Compliance officers and auditors have begun to
                                             broaden their scope of interest to include the
                                             mainframe
                                             Significant growth potential remains
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     20
Smarter Computing: System z Analyst Summit


    OPTIM TDM/DP for System z
    Already a must have for production support environments
•        Provides consistent privatized data
          – Relational and Legacy data subsets                               Compliance
          – Applies Data privacy policies                                                    Training
          – Extensive out-of-the-box masking
              capabilities                                                                              Q.A.
•        Granular Production to Test Data solution
          – Use Cases and Data alignment
          – Personal and system refresh
                                                                                               Development
          – Audit data changes
          – Part of an Enterprise wide solution
          – Native to z, but z expertise not required



                                                  •     OPTIM is native to z and distributed
                                                         – Highly optimized for both environments
                                                  •     Process optimization
                                                         – Storage and CPU footprint reduction
                                                         – Higher quality data for development
                                                         – Supports compliance/security requirements
                                                  •     Significant growth potential remains
                                                         – 50%+ of Fortune 500
                                                         – Enterprise General Business growth opportunity
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Smarter Computing: System z Analyst Summit


    Client Success Story z/OS – Sun Life Financial
     Challenges                                                      Business Benefits
                                                                     •    Application Development:: Dramatically reduced turn
    1. “Exploding” Infrastructure Challenge                               around time for new test data provisioning.
                                                                     •    Data privacy projects included compliance, privacy
    Large Mainframe (DB2, IMS & VSAM) environment with test               sourcing options and third-party support.
    environments growing at 60% YOY to support business                   Synchronizing the quality assurance data for multiple
    requirements.                                                         applications across multiple platforms (z&/OS &
    Test beds were 7x-10x production footprint                            LUW) through data masking garnered the largest
                                                                          savings - CAD$750,000 for the first implementation.
    Charge back costs tripling every 3 years due to explosive data   •    Facilitate regulatory compliance: Ability to leverage
    growth.                                                               masking rules across all platforms remains a
                                                                          tremendous asset.
    2. Application Development Challenge
                                                                     •    DBMS Migration: Optim enabled the rapid migration
    Large data sets unwieldy and slow to work with hampering              of Sybase applications to Oracle and DB2.
    creation and implementation of new business
                                                                     •    Testing Productivity: Optim Compare facilities
    functionality and system integration testing                          improved developer ability to identify and correct
    3. Lack of a Standardized TDM Approach                                errors far earlier in the SDLC process.

    Business as usual solutions for managing exponential data ”
    growth was not cost-effective and required a “best
    practice” standardized approach for the lifecycle                    “With the overall OPTIM suite, we achieved our
    management and governance of data.                                   break even in one year and are well on our way
                                                                         to achieving the benefits of the external 5 year
     Solution                                                            business case (> $7M return). We felt this was
                                                                         too ambitious, we’re very pleased to stand
•      IBM® OptimTM Test Data Management &                               corrected”. - Sun Life
       Data Privacy for Mainframe (and Distributed
       Platforms)
    Standardize test data management & privacy
       processes into a single, unified service across all
    22 applications both on the mainframe, packaged                                                                   © 2011 IBM
       22
       apps and distributed systems
Smarter Computing: System z Analyst Summit




                                            Smart Analytics System
                                            The integrated optimized system for business analytics


                                                  Integrated Cognos Business Intelligence
                                                  Integrated InfoSphere Warehouse
                                                  In-database cubing and mining
                                                  Choice of platform and OS

                                                  Scale ‘On Demand’
                                                  Modular application interfaces
                                                  Built for complex and mixed workloads
                                                  Autonomic tuning

     23                                                                                     © 2011 IBM
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Smarter Computing: System z Analyst Summit




                                                                   Europe
                                                  The European Headquarters in Belgium selects
                                                       IBM System z platform for DW & BI


                                                  "We are using the Smart Analytics System
                                                  9600 for our next generation data warehouse
                                                  and business analytics applications. It was
                                                  simply the most cost effective and scalable
                                                  platform compared to every one we tested”


                                                     The first IBM System z196 deployed in
                                                     Belgium will be used for DW & BI
                                                     DB2 for z/OS
                                                     InfoSphere Warehouse for System z
                                                     InfoSphere DataStage for System z
     24                                                                                      © 2011 IBM
24        24
                                                     Cognos BI for System z
Smarter Computing: System z Analyst Summit


     IBM Maximizing Outcomes
     $14B USD in Acquisitions since 2005
     10,000+ Technical Professionals
     7,500+ Dedicated Consultants                                                   Governance, Risk &
                                                                                                            2011
                                                                                       Compliance
     4,000+ High Value Business Partners                                        Social Analytics and
                                                                                 Consumer Insight
     27,000+ Business Partner Certifications                              Smart Analytics Systems

                Largest Math Department in                            Advanced Case Management

                                                                  Federal security analytics
                    Private Industry
                                                                      Content Analytics

                                                              Stream Computing

                                                         Pervasive Content

                                                          pureScale

                                                    pureXML
                                      Deep Compression
                      Developer Productivity
      Autonomic Operations




               2006

     25                                                                                                  © 2011 IBM
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Information Management
    Smarter Computing: System z Analyst Summit




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Smarter Computing: System z Analyst Summit



Trademarks and disclaimers
Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States
and other countries./ Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other
countries, or both. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. ITIL is a registered trademark, and a registered
community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based
trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Other company, product, or service names may be trademarks or service marks of others. Information is provided "AS IS" without warranty of any
kind.

The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.

Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for
non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of
performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.

All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such
commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning.

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the
amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance
improvements equivalent to the ratios stated here.

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© IBM Corporation 2011. All rights reserved.
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Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at http://www.ibm.com/legal/copytrade.shtml.




27                                                                                                                                                                                                                                          © 2011 IBM
     27

Leveraging System z to Turn Information Into Insight

  • 1.
    Arvind Krishna General Manager,IBM Information Management Software 03/23/2011 Leveraging System z to Turn Information into Insight
  • 2.
    Smarter Computing: Systemz Analyst Summit DB2 10 for z/OS Fastest selling upgrade in 20 years! • Largest beta ever • Incredible demand from the start • EVERY beta client moving to production • JP Morgan Chase is already in production on DB2 10 2 © 2011 IBM 2
  • 3.
    Smarter Computing: Systemz Analyst Summit IMS 11 Runs 3.6 Billion Transactions Daily • 3.6 billion transactions running daily on IMS 11! – Just 15 months since it has been GA • 15 times the number of IMS 11 transactions from a year ago. • IMS Tools had it largest sales year ever • Major corporations moved to IBM IMS Tools over the competition 3 © 2011 IBM 3
  • 4.
    Smarter Computing: Systemz Analyst Summit System z Momentum Database Consolidation The Central Bank of Russia will migrate all their Oracle applications from Unix to DB2 for z/OS. DB2 for z/OS & Tools proved more scalable with a lower operating cost. Adding a DB2 for z/OS–Powered Warehouse •Florida Hospital added DB2 VUE to power their next generation Data Warehouse. Phase #2 will add the Smart Analytics Optimizer & Cognos BI System z Application Patterns Strategy Paying Off •Ford is saving over $2M yearly locating enterprise applications as close to the data as possible, with the fewest integration points Moving to DB2 on z for Data Warehousing •Mortgage Guaranty Insurance Corporation (MGIC) turned off their Oracle data warehouse and saw improved information availability and timeliness 4 © 2011 IBM 4
  • 5.
    Smarter Computing: Systemz Analyst Summit Information is at the Center … And Organizations Need Of a New Wave of Opportunity… Deeper Insights 44x as much Data and Content 1 in 3 Business leaders frequently make decisions based on information they don’t trust, or don’t have Over Coming Decade 1 in 2 Business leaders say they don’t have access to the information they need to do their jobs of CIOs cited “Business 2020 83% intelligence and analytics” as part of their visionary plans to enhance competitiveness 35 zettabytes of CEOs need to do a better job 2009 800,000 petabytes 60% capturing and understanding information rapidly in order to make swift business decisions Sources: • The Guardian, May 2010 • IDC Digital Universe, 2010 • IBM Institute for Business Value, 2009 • 5 IBM CIO Study 2010 5 © 2011 IBM • TDWI: Next Generation Data Warehouse Platforms Q4 2009
  • 6.
    Smarter Computing: Systemz Analyst Summit Your Operational Information is the Starting Point… IBM Business Analytics and Data Warehousing on System z 6 © 2011 IBM 6 6 6
  • 7.
    Smarter Computing: Systemz Analyst Summit End-to-end Business Analytics & Data Warehousing Solution Delivered on a single platform IBM System z InfoSphere Warehouse Cognos BI Smart Analytics Optimizer SPSS Predictive Analytics Data Cubing Services Warehouse Powercube Services DB2 for z/OS VUE DB2 Utilities Suite ELT Operational Source Systems - Structured & Unstructured Data Flexible deployment options Smart Analytics System 9600, Cloud Computing, IBM Services 7 © 2011 IBM 7
  • 8.
    Smarter Computing: Systemz Analyst Summit IBM Cognos Business Intelligence for System z Full range of BI capabilities • Query, reporting, analysis, dashboarding, realtime monitoring Delivers information where, when and how it is needed • Self-service reporting and analysis • Automated delivery of information in context • Author once, consume anywhere Purpose-built SOA platform that fits client environments and scales easily Over 130 IBM Clients Already Deploying BI on System z 8 © 2011 IBM 8
  • 9.
    Smarter Computing: Systemz Analyst Summit IBM BlueInsight In the spotlight Our commitment to informed decision making led us to implement a private cloud of Cognos via System z, which will drive unprecedented information delivery combined with $25M savings over 5 years. -IBM CIO Office IBM’s Pains: IBM’s Strategy: IBM’s Results: • Segmented Common BI “appliance Consolidating 115 multi-product, investments in BI like” service for departmental deployments tooling and delivering information to Over 3900 Servers to One System z infrastructure with One Cognos IBM Rapid Roll Out • Limited visibility to the Start with BI, grow to: total cost of business Deployed to 142K users in 18 Predictive Analytics months intelligence costs for the enterprise Data Warehouse 250K users by end of 2011 Realizing value from +60 data sources across IBM Projected $25M in savings 60% Consolidation 35% Standardization 5% Automation 9 © 2011 IBM 9
  • 10.
    Smarter Computing: Systemz Analyst Summit Miami-Dade County Selects IBM System z platform to expand their IBM Cognos 8 BI enterprise infrastructure …We are now able to expand the usage of our Business Intelligence reporting. By the end of 2010, we will have users from over 42 County departments with over 1500 users creating and consuming reports with stable environments on System z. —Jaci Newmark, Project Lead, Enterprise Business Intelligence Architecture, Miami-Dade County 11 days to go from distributed to System z deployment model Consolidated multiple BI deployments onto a single platform Consolidate multiple, disparate data sources onto a single platform Ensured 99.999% availability & complete disaster recovery plan 10 © 2011 IBM 10 10
  • 11.
    Smarter Computing: Systemz Analyst Summit IBM SPSS: Predictive analytics for System z Analyze and model as transactions happen Full breadth of predictive analytics • Data collection, statistics, data mining, predictive modeling, deployment services… Released Released Putting prediction in hands of the business Q4 2010 Q4 2010 • Decision Management Driving better business outcomes • Attract and retain more profitable customers • Detect and prevent fraud • Improve resource allocation 12 clients already deploying 12 clients already deploying IBM SPSS on System zz IBM SPSS on System - -Banking, retail, airlines, telco and government Banking, retail, airlines, telco and government 11 © 2011 IBM 11
  • 12.
    Smarter Computing: Systemz Analyst Summit IBM Smart Analytics Optimizer Capitalizing on the best of relational and columnar databases Breakthrough Technology What is it? How is it different The IBM Smart Analytics Optimizer is a Performance workload optimized, appliance-like add-on that Unprecedented response times to enable enables the integration of business insights into 'train of thought' analyses frequently blocked operational processes to drive winning by poor query performance. strategies. It accelerates select queries, with Integration unprecedented response times. Connects to DB2 through deep integration, providing transparency to all applications. Self-managed workloads Queries are executed in the most efficient way Transparency Applications connected to DB2 are entirely unaware of the accelerator Simplified administration Appliance-like hands-free operations, eliminating many database tuning tasks 12 © 2011 IBM 12
  • 13.
    Smarter Computing: Systemz Analyst Summit DB2 Deep Synergy With System z Key integration points include: – Data sharing (availability and scale out) – zIIP and other specialty engines – Unicode conversion – Encrypted communication & data – Hardware data compression & encryption – Cross-memory, memory protection keys – Sorting – Multi-core, large N-way – 64-bit addressing and large memory – z/OS Workload Manager – z/OS Security Server (RACF) – z/OS RRS integrated commit coordinator – System z10 1 MB page size, decimal float – Solid state disks – zEnterprise z196, zBX, z10, … 13 © 2011 IBM 13
  • 14.
    Smarter Computing: Systemz Analyst Summit DB2 10 for z/OS Continues to be the Lowest Cost Platform per User Processing Savings with DB2 10 • Up to 10% savings out of the box “We have measured a 38% “We have measured a 38% • Distributed application access can reduction in CPU for heavy insert reduction in CPU for heavy insert save up to 20% workloads in a data sharing workloads in a data sharing • Native SQL stored procedures can environment. That’s a significant environment. That’s a significant save up to 20% savings which provides savings which provides • Heavy insert activity can drive immediate business benefit.” immediate business benefit.” 10 – 40% savings Peter Paetsch, BMW Peter Paetsch, BMW Skip Level Upgrade • Upgrade directly from Version 8 to Version 10 • Faster time to value and lower costs with only one upgrade to manage 14 © 2011 IBM 14
  • 15.
    Smarter Computing: Systemz Analyst Summit DB2 10 Innovation Extraordinary Scalability • DB2 10 for z/OS now enables SAP applications 6 times the number of users and activity on a single system • Virtual storage improvements deliver 10 times more scalability Fewer DB2 members required - reducing complexity and improving application performance We expect to reduce our data sharing requirements by 25%, which means less system, storage and resource expenses Banco do Brasil • Direct Row Access 30% to 50% improvement over Indexed data access New Hash Access methodology eliminates multi-step indexing Significantly improves applications requiring single row access 15 15 Accounts Accounts © 2011 IBM
  • 16.
    Smarter Computing: Systemz Analyst Summit More Industry Firsts with DB2 10 Time Travel Query • Integrated Bi-temporal capabilities – Query over any current, prior or future period in time • IBM innovation first on DB2 and first available on System z – System and User-maintained temporal tables What was the answer What is the What will the answer in the past? answer now? be in the future? Accounts Accounts Accounts “As much as 80% of our applications can use this, which will drastically “As much as 80% of our applications can use this, which will drastically save developer time and even more importantly make applications easier save developer time and even more importantly make applications easier to understand to improve business efficiency and effectiveness” to understand to improve business efficiency and effectiveness” “The new temporal functionality in DB2 10 for z/OS will allow us to drastically “The new temporal functionality in DB2 10 for z/OS will allow us to drastically Major simplify our data-related queries and reduce our processing cost by having DB2 simplify our data-related queries and reduce our processing cost by having DB2 Insurance handle data movement more efficiently than our custom code” handle data movement more efficiently than our custom code” Company 16 © 2011 IBM 16
  • 17.
    Smarter Computing: Systemz Analyst Summit IMS: Powering the World’s Most Successful Enterprises IMS 11 • Fast integration/access for Java & Web 2.0 applications • Real-time data access from any platform • Feeding Business Analytics and Mashups IMS 12 - Coming Later this Year • Focus on Reduced Transactional Costs – Up to 10% out of the box MIPS savings 12 – Up to 30% savings on network support • Improved Productivity – Up to 50% faster deployment of IMS resource definitions and changes • Improved Performance – Database logging up to 2x faster – and much more… 17 © 2011 IBM 17
  • 18.
    Smarter Computing: Systemz Analyst Summit IBM Offers a Complete Information Ecosystem Transactional & Business Collaborative Applications Analyze Analytics Applications Content Integrate Big Data Master Manage Data Data Cubes & Mining Streams Data Data External Warehouses Information Sources Content streaming Information Standards Govern Security & Privacy Lifecycle Quality 18 © 2011 IBM 18
  • 19.
    Smarter Computing: Systemz Analyst Summit Information Management for System z IMS 12 Transactional & Collaborative Analyze Active Active for z/OS Business Industry Models for System z Applications Analytics Applications Cognos BI for z/OS Content Integrate Master Smart Analytics Optimizer for z/OS Big Data OMEGAMON DB2 end–to-end monitoring 2011 Data Manage Data Cubes & Mining DB2 10 for z/OS Streams DB2 Sort for z/OS Data Data External Warehouses Information Sources Guardium for System z Content SPSS for System z streaming Information Standards Govern ISAS 9600 for System z Security & Privacy Lifecycle Quality IMS Tools Solution Packs for z/OS Analytics IMS 11 for z/OS 2010 InfoSphere Discovery for z/OS Information-Led InfoSphere Warehouse for System z Transformation Cognos 8 BI for System z InfoSphere MDM Server for System z Business Intelligence Optim Data Governance for System z 2009 Information Server for System z 2008 Information Agenda Information On Demand Data Warehousing 19 © 2011 IBM 19
  • 20.
    Smarter Computing: Systemz Analyst Summit Guardium for System z Already A Must Have in Banking • Granular, real-time policies & auditing – Who, what, when, how • Provides a unified view and secure audit trail of all database activities – Across both mainframe and distributed environments – Enterprise-wide compliance reporting, alerting, analytics & forensics Guardium success has significantly extended into the mainframe environment – Newly integrated System z event capture technology th G row – Highly optimized for mainframe performance 0% 010 40 in 2 Compliance officers and auditors have begun to broaden their scope of interest to include the mainframe Significant growth potential remains 20 © 2011 IBM 20
  • 21.
    Smarter Computing: Systemz Analyst Summit OPTIM TDM/DP for System z Already a must have for production support environments • Provides consistent privatized data – Relational and Legacy data subsets Compliance – Applies Data privacy policies Training – Extensive out-of-the-box masking capabilities Q.A. • Granular Production to Test Data solution – Use Cases and Data alignment – Personal and system refresh Development – Audit data changes – Part of an Enterprise wide solution – Native to z, but z expertise not required • OPTIM is native to z and distributed – Highly optimized for both environments • Process optimization – Storage and CPU footprint reduction – Higher quality data for development – Supports compliance/security requirements • Significant growth potential remains – 50%+ of Fortune 500 – Enterprise General Business growth opportunity 21 © 2011 IBM 21
  • 22.
    Smarter Computing: Systemz Analyst Summit Client Success Story z/OS – Sun Life Financial Challenges Business Benefits • Application Development:: Dramatically reduced turn 1. “Exploding” Infrastructure Challenge around time for new test data provisioning. • Data privacy projects included compliance, privacy Large Mainframe (DB2, IMS & VSAM) environment with test sourcing options and third-party support. environments growing at 60% YOY to support business Synchronizing the quality assurance data for multiple requirements. applications across multiple platforms (z&/OS & Test beds were 7x-10x production footprint LUW) through data masking garnered the largest savings - CAD$750,000 for the first implementation. Charge back costs tripling every 3 years due to explosive data • Facilitate regulatory compliance: Ability to leverage growth. masking rules across all platforms remains a tremendous asset. 2. Application Development Challenge • DBMS Migration: Optim enabled the rapid migration Large data sets unwieldy and slow to work with hampering of Sybase applications to Oracle and DB2. creation and implementation of new business • Testing Productivity: Optim Compare facilities functionality and system integration testing improved developer ability to identify and correct 3. Lack of a Standardized TDM Approach errors far earlier in the SDLC process. Business as usual solutions for managing exponential data ” growth was not cost-effective and required a “best practice” standardized approach for the lifecycle “With the overall OPTIM suite, we achieved our management and governance of data. break even in one year and are well on our way to achieving the benefits of the external 5 year Solution business case (> $7M return). We felt this was too ambitious, we’re very pleased to stand • IBM® OptimTM Test Data Management & corrected”. - Sun Life Data Privacy for Mainframe (and Distributed Platforms) Standardize test data management & privacy processes into a single, unified service across all 22 applications both on the mainframe, packaged © 2011 IBM 22 apps and distributed systems
  • 23.
    Smarter Computing: Systemz Analyst Summit Smart Analytics System The integrated optimized system for business analytics Integrated Cognos Business Intelligence Integrated InfoSphere Warehouse In-database cubing and mining Choice of platform and OS Scale ‘On Demand’ Modular application interfaces Built for complex and mixed workloads Autonomic tuning 23 © 2011 IBM 23 23
  • 24.
    Smarter Computing: Systemz Analyst Summit Europe The European Headquarters in Belgium selects IBM System z platform for DW & BI "We are using the Smart Analytics System 9600 for our next generation data warehouse and business analytics applications. It was simply the most cost effective and scalable platform compared to every one we tested” The first IBM System z196 deployed in Belgium will be used for DW & BI DB2 for z/OS InfoSphere Warehouse for System z InfoSphere DataStage for System z 24 © 2011 IBM 24 24 Cognos BI for System z
  • 25.
    Smarter Computing: Systemz Analyst Summit IBM Maximizing Outcomes $14B USD in Acquisitions since 2005 10,000+ Technical Professionals 7,500+ Dedicated Consultants Governance, Risk & 2011 Compliance 4,000+ High Value Business Partners Social Analytics and Consumer Insight 27,000+ Business Partner Certifications Smart Analytics Systems Largest Math Department in Advanced Case Management Federal security analytics Private Industry Content Analytics Stream Computing Pervasive Content pureScale pureXML Deep Compression Developer Productivity Autonomic Operations 2006 25 © 2011 IBM 25 25
  • 26.
    Information Management Smarter Computing: System z Analyst Summit 26 © 2011 IBM 26 26
  • 27.
    Smarter Computing: Systemz Analyst Summit Trademarks and disclaimers Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries./ Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Other company, product, or service names may be trademarks or service marks of others. Information is provided "AS IS" without warranty of any kind. The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products. All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here. Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your IBM representative or Business Partner for the most current pricing in your geography. Photographs shown may be engineering prototypes. Changes may be incorporated in production models. © IBM Corporation 2011. All rights reserved. References in this document to IBM products or services do not imply that IBM intends to make them available in every country. Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at http://www.ibm.com/legal/copytrade.shtml. 27 © 2011 IBM 27