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Leveraging the Web for More Effective Engagement: Alliance for Nonprofit Management 2009 Conference Presentation
- 1. Leveraging Web Technology for Effective Engagement Christopher Johnson [email protected] 678 608 3408 www.ifpeople.net
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- 6. Because relationships are at the heart of nonprofits. External Internal Relationships Relationships Donors Employees Advocates Volunteers Subscribers Board Replicators external relationships Clients
- 7. As your network grows... …relationships become more and more complex
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- 12. Ranks levels of start something constituent action give time High rungs: involved forms take part of activism provide info give money Low rungs: easy ways to engage subscribe to content view
- 13. start Effective engagement something moves people up ladder give time take part provide info give money subscribe to content view
- 14. comment on blog take part subscribe to newsletter subscribe to content
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- 20. 1. Targeted, direct communication with constituents… edit content newsletter on website targeted emails
- 21. Obama Campaign Requests to hold support parties, participate in Grass Roots start rallies, drive others to Organizers something polls, etc. experience General messaging Undecided about policies, hope for Voters content change, etc.
- 22. Ask to contact politicians, write letters Petition take part to editor, forward info to Signer networks Info about membership/ services, Alert subscribe to content invitations to attend Subscriber events/ rallies
- 23. 2. Information must flow two ways… content you produce content you produce email comments stats comments web analytics
- 24. Social Media comment blog entry
- 25. Analytics…. Database Dashboard Web Analytics
- 26. 3. Staff shares information with other staff members… potential donors events & meetings project client interactions progress
- 27. RSVP Follow Up & Tracking… Membership staff contact info from event Development staff attendees Programming staff
- 28. 4. Automates processes… templated responses subscriptions form submissions
- 29. 1. Targeted Messaging 2. Two Way Info Flow 3. Staff Sharing Info 4. Automated Processes Click to edit Master subtitle style
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- 31. Finding the right tool Increasing org complexity, size bulletin CRM/CMS? board? spreadsheet?
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- 34. Plone is UserFriendly ●Create, manage, edit, and publish web content with ease. – No html knowledge needed – Extensive free help: and documentation:
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- 36. mifos.org PROJECT HIGHLIGHTS Grameen Foundation Directory and map of community Open source software for Interface supports community microfinance
- 37. lta.org PROJECT HIGHLIGHTS Land Trust Alliance Taking branding strategy to web Site lowered support costs Network and strengthen land trusts in the US Wireframes + IA +
- 38. dotrust.org PROJECT HIGHLIGHTS Int'l development NGO International network of site users Train entrepreneurs in Carefully structured site security technology and projects
- 39. communitychange.org KEY PRODUCT Center for Community Plone CMS Change DIA for Advocacy Grassroots organizing Salesforce.com for
- 40. Plone Works for Nonprofits Easy to Use! Flexible and scalable Large (nonprofit) community backing Integrates well with other systems
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- 42. How they come together… info collection event RSVP info goes ecommerce newsletter signup directly to
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- 44. Demo #1… Inquiries Become Assets
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- 46. All requests come in through a form Built in Plone Easy to edit Dumps directly to Salesforce
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- 49. Demo #2… Keeping Donors In the Loop
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- 51. Automate Online Giving Make the giving process easier Make tracking and reporting on giving easier Reduce technical staff costs of data management Enable better followup with donors
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- 57. user data order payment 04/23/09
- 58. user data order payment contact opportunity donation details 04/23/09
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- 62. user data newsletter email 04/23/09
- 63. Demo #4… Tracking Ladder of Engagement
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- 67. Click to edit Master subtitle style Realtime dashboards on engagement 6/14/09 Dashboards on
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- 70. Making engagement platform projects successful… Stakeholders Define requirements Chunking/phasing
- 71. Roles and skills you need… Roles Skills Executive team for Project management support & vision Ability to investigate & Program staff (users) articulate requirements Communications Collaboration & negotiation Organizers Operations & technical Fundraising implementation IT Ongoing training/ support
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- 74. Find consultants who can balance and juggle. Click to edit Master subtitle style
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