This document provides 7 tactics for leveraging social media to amplify messages:
1. Use great headlines to get more reads
2. Add relevant images to posts for more engagement
3. Reply to comments to show appreciation for fans
4. Connect web apps like Buffer and Zapier to automate social posting for efficiency
5. Create engaging series like "Photo of the Day" to encourage ongoing participation
6. Incentivize audiences with deals, information and promotions
7. Repurpose content across different formats and channels for extra reach