Leveraging Social Media to
Amplify Your Message
Introduction
Dan Fuoco
@DanFuoco
Interactive Marketing Manager,
VisitDetroit
Promote & Interact on:
• VisitDetroit.com &
Blog.VisitDetroit.com
• Leisure Newsletter
• Digital Marketing, Ads,
Campaigns, Giveaways
• All Social Channels
Social Media Juggler
Data Crunch
Crazy Fact:
We’re on social media for 3.6 hours every day
A study by Ipsos found that the average social
network user spends 3.6 hours on social media
every day. Considering you may only be awake
for 16 hours each day, that means nearly 25% of
our waking time is spent on Facebook, Twitter,
and the rest.
Data Credit: Buffer Blog
What
age group
is on social media the
most hours per day?
Millennials
Average Daily Use per Age
4.2 hours per day – age 35 and under
3.1 hours per day – 35-49-year-olds
2.8 hours per day – age 50 and over
How can I reach my
social audience?
How can I reach my
social audience?
What tactics will help amplify
my message?
7
Tactics
Leveraging Social Media to
Amplify Your Message
Great Headlines Get Read
Others get passed over like
Mystery Meat
Great Headlines Get Read
April 2015
Great Headlines Get Read
Great Headlines Get Read
Lists perform well on social media
January-April 2015
Add Images
A picture is worth 1,000 shares
Add Images
Articles with
relevant images get
more pages views
than those without.
Data Credit: CoSchedule
Screen shot DIA historical landmarks
tweet and aloft
Reply
Are you talking to me?
Reply
Take a minute to
show some
gratitude and
your fans will
reward you.
Use Zapier + Buffer
(Trigger + Action) + Set it and forget it = Efficiency
Zapier
Connects the web
apps you use to
easily move your
data and automate
tedious tasks.
Buffer
Easiest way to publish on social media.
Add social updates to your Buffer queue and they
are “smartly” published at opportune times.
Buffer
Problem Scenario
No one on social media reads by blog
post when I press “publish”.
I don’t have time to post to all my
social channels.
(Trigger + Action) +
Set it and forget it = Efficiency
Team, Unite!
Seriously, Create a Series
Photo of the Day
Throwback Thursday
Cute and Crazy Cats
Leveraing Social Media to Amplify Your Message
inspire.visitdetroit.com
#DepictTheD
What’s in it for Me?
Incentivize your audience
Leveraing Social Media to Amplify Your Message
What’s in it for Me?
One-Stop Access to:
• Deals
• Destination Information
• Event Dates
• Promotions
Leveraing Social Media to Amplify Your Message
No. 2 Best Zoo
Rignite
http://bit.ly/1Cy6lz2
1 Million Twitter
Impressions
Overdeliver
The more the merrier
Overdeliver
Repurposing Content:
Blog Post  Infographic
Blog Post  Podcast
Blog Post  Cheatsheet
Blog Post  e-book
e-book  Infographic
e-book  Cheatsheet
Multiple FB Posts  e-book
Multiple FB Posts  Infographic
Multiple FB Posts  Cheatsheet
Thanks.
Dan Fuoco
313-202-1955
dfuoco@visitdetroit.com
@DanFuoco

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