Licensing - Entrepreneurship 101
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XYZ provides low-cost 3D gesture sensor technology that enables touchless control of consumer electronics through licensing, with initial deals signed for robot toys, lighting products, and robotics kits, and future applications including wearables, retail analytics, and automotive infotainment systems.
Licensing - Entrepreneurship 101
- 2. Licensing Chat MaRS, Feb 2016
- 3. Agenda! Intro and Overview Why we chose Licensing right out of the gate Early Challenges: Ungranted vs Granted IP Concept Demo vs. Working Prototype First Deal Pricing NRE vs Licensing revenue Deal Structure: Per Unit vs. Rev Share Exclusivity Licensing agreement key items Power of precedence
- 4. 3D interaction is here today but prices are still too high for adoption in all consumer electronics XYZ provides low-cost 3D gesture sensor technology that enables mass-market adoption of these interactions in ALL consumer electronics devices
- 5. XYZ firmware + 1$ common components = 3D magic! XYZ uses a highly scalable licensing business model Code fits easily on sub-dollar microcontrollers All components are already mass-produced Pitch to product designers: “Add touchless and gesture control to your product for the cost of a cup of regular coffee” Technology – simple to implement!
- 6. Technology - protected! 6 Patents and Trademarks -- Granted and Pending 6 § Unique core methods allow for novel range measurement § Patents cover broad range of licensable implementation options § Pursuing nationally in key customer geographies
- 7. § Touchless scrolling and page-turning through menus, recipes, covers, text, and graphics § Lighting and volume control without buttons § Gesture based interaction for devices/wearables Consumer Enabling 3D Interactive Experiences! § Active awareness and tracking of objects § Modular components for Maker Community § Low-cost localization for home automation Robotics and Sensors § Replace buttons with touchless gestures § Add new interactions to simple switches § Low-cost interactive digital signage/kiosks Industrial § Touchless operation of infotainment interfaces § HUD, phone, and navigation controls § Button replacement for convenience and reliability Automotive
- 8. 1st Deal in Toys - in market! WowWee using XYZ’s tech as Robot Toy’s vision system 1st Deal in Lighting / IoT! Ubiquilux launching the e-‐mo?on GestureSwitch for smart ligh?ng 1st Deal in Robotics! SparkFun suppling sensors for Robo?cs and Maker markets
- 9. 1st Deal in CE/Toys! XYZ’s “GestureSense” tech! used as Robots Vision System! • Detects and avoids objects! • Reacts to distance! • Follows hand! • Gesture Input for controls! • “GestureSenseTM” co-branding! MIP is a global hit – TIA "Most Innovative Toy” of the year 2014!
- 10. 1st Deal in Industrial/Lighting! Just passed UL certification recently – Launching q4 Touchless Control! • Up = on! • Down = off! • Dim by hand distance! • Walk by – won’t trigger !
- 11. 1st Deal in Robotics/Sensors! XYZ has a non-exclusive deal with SparkFun to supply our sensors to the Robotics, Enthusiast, and Maker markets.! • Sparkfun manufactures the sensors! • Sparkfun provides 1st line customer support! • Sparkfun resells to other distributors! • First product is ZX-sensor configuration! • “GestureSenseTM” co-branding! Starting to find these sensors at Hardware Hackathons
- 12. MiPosaur – in stores now! Uses BeaconSense to chase his ball! Around head With ball
- 13. R.E.V. – in stores now! Uses BeaconSense for AI chasing and tracking • AI mode uses BeaconSense to navigate, chase, and fire automatically! • Beacons in SmartRamps for enhanced and autonomous gameplay! • Relative angular position for determining hit/miss & location on enemy car!!
- 14. R.E.V. AIR – in stores q3! Uses BeaconSense for AI chasing and tracking • AI mode uses BeaconSense to navigate, chase, and fire automatically! • Wearable for follow-me functionality! • Base-station for automomous hover and guard mode! !
- 15. CHiP – in stores q3! Uses BeaconSense for AI chasing and tracking • BeaconSense in a watch accessory allows CHiP to follow his owner! • BeaconSense in a dock accessory allows CHiP to recharge autonomously ! • BeaconSense in his ball allow CHiP to track and fetch! • GestureSense provides situational awareness!
- 16. Key Project in Automotive! XYZ was selected as one of 10 Canadian companies to be showcased in a fully operational demonstrator vehicle! • Toyota donated Lexus RX-350! • QNX completed in-vehicle integration! • Canadian government support and funding! Demo vehicle now on tour Initial use-cases:! • Infotainment control! • Phone answering!
- 17. What’s next – Wearables! • Watches and pendants for Humans! • Simple infotainment controls! • Proximity effects! • Collars and pendants for Pets! • Beacons on household items! • Training, Playing, Feeding use-cases!
- 18. What’s next – Robotics! • Obstacle avoidance! • Wall following! • Simple commands! • In-room positioning! • Docking! • Following!
- 19. What’s next – Retail Analytics! • People Counting! • Dwell Time! • Measure simple interactions (e.g. proximity, stock level change, etc.)! • In-room positioning! • Orientation! • Proximity!
- 20. What’s next – Retail Displays! • People Counting! • Dwell Time! • Simple touchless interactions (e.g. product rotation, proximity effects, page turning, menu selection)!
- 21. Agenda Revisit! Intro and Overview Why we chose Licensing right out of the gate Early Challenges: Ungranted vs Granted IP Concept Demo vs. Working Prototype First Deal Pricing NRE vs Licensing revenue Deal Structure: Per Unit vs. Rev Share Exclusivity Licensing agreement key items Power of precedence
- 22. For more information contact" " Michael Kosic CEO +1 416 898 0820 [email protected] Thank You
- 23. Gartner July 2015 Hype-Cycle! Our technology fuels both maturing and nascent markets
- 24. GestureSense® (Reflective) Use Cases – Minimum Hardware Configurations Z-‐Sensor ZX-‐Sensor ZXY-‐Sensor Off-‐Screen Touch (OST) -‐ Sensor Bezel Depth Depth,1-‐axis posi?on Depth, 2-‐axis posi?on Depth, 2-‐axis posi?on Think “Distance Sensor” Think “Gesture Sensor” Think “3D Trackpad” 1D 2D 3D 3D Think “Touchless Touchscreen” TransmiVer Receiver
- 25. GestureSense® Use Cases – Partial* Gesture Library Gesture! Gesture Type! Motion! ZX-Sensor ! ZXY-Sensor! OST Array ! NST Array! Proximity Primary Presence of Object YES YES YES YES Location Primary Position relative to reference X,Y,Z YES YES YES YES Hover Primary Constant XYZ positional info YES YES YES YES z-tap (Air Push) Primary Sharp Change in the Z axis YES YES YES YES Left Swipe Primary Change in X from right to left YES YES YES YES Right Swipe Primary Change in X from left to right YES YES YES YES Up Swipe Primary Change in Y from down to up NO YES YES YES Down Swipe Primary Change in Y from up to down NO YES YES YES *Note that more advanced gestures are possible (e.g. circles, zig-zags, flicks, velocity flicks, etc..)