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Life is Beautiful_10.27.13
This document appears to be a slide presentation given by Tony Hsieh, the CEO of Zappos, about his background and vision for the Downtown Project. Some key points: - Tony discusses his experience starting a pizza business in college, founding and selling LinkExchange, and investing in Zappos, which was later acquired by Amazon. - He emphasizes building a strong company culture at Zappos focused on their 10 core values like delivering "WOW" service and having fun. - Tony's vision for the Downtown Project is to invest $350 million to make downtown Las Vegas a more vibrant community focused on live, work, and play through initiatives like small businesses, startups, education and the arts.
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Life is Beautiful_10.27.13
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- 4. A Little AboutMe (Tony) • Slide 4 1994-1995: Pizza business in college
- 5. A Little AboutMe (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million Slide 5
- 6. A Little AboutMe (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • Slide 6 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
- 7. A Little AboutMe (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • Slide 7 1999: 1999-Today: Zappos.com, Inc.
- 8. A Little AboutMe (Tony) • 1994-1995: Pizza business in college • 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million • Venture Frogs (investment fund) - Invested in Zappos.com, Inc. • 1999-Today: Zappos.com, Inc. • 2009: Amazon acquires Zappos for $1.2 billion • Slide 8 1999: 2010: NYT bestseller Delivering Happiness published
- 9. The Power ofWOW $1,000 Gross Sales $MM 800 600 400 200 ‘00 Slide 9 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08
- 10. Customer Experience What docustomers expect? What do customers actually experience? What emotions do customers feel? What stories do they tell their friends? How can culture create more stories and memories? Slide 10
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- 13. CULTURE the #1 priority Hiringfor culture 4 weeks of training $4000 offer Culture book Slide 13
- 14. Clothing, Customer Service,Culture Culture Customer Service Clothing Slide 14
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- 18. Clothing, Customer Service,Culture Culture Customer Service Clothing Slide 18
- 19. Delivering Happiness (customers andemployees) “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -Maya Angelou Slide 19
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- 22. CULTURE “Committable Core Values” Don’tmake your core values just a meaningless plaque on the wall… Slide 22
- 23. Example: Core Values 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Slide23 Deliver WOW Through Service Embrace and Drive Change Create Fun and a Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communication Build a Positive Team and Family Spirit Do More with Less Be Passionate and Determined Be Humble
- 24. COMMIT TO TRANSPARENCY “Be realand you have nothing to fear” Your culture is your brand Don’t try to be someone you are not Parades at Zappos… Slide 24
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- 26. “That’s great… but itwould never work at my company…” Slide 26
- 27. ALIGNMENT It doesn’t matterwhat your core values are… as long as you commit to them. Slide 27
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- 29. VISION “Whatever you’re thinking,think bigger Does the vision have meaning? Chase the vision, not the money… Slide 29 .”
- 30. VISION “Don’t chase thepaper, chase the dream.” Sean Combs aka “Puff Daddy” to rapper Biggie Smalls aka “Notorious B.I.G.” in Notorious Slide 30
- 31. ENTREPRENEURS: “What would yoube passionate about doing for 10 years even if you never made a dime?” Slide 31
- 32. EMPLOYEES: What’s the largervision and greater purpose in their work beyond money or profits? Slide 32
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- 35. Vision & Culture inspire Passion& Purpose Slide 35
- 36. Evolving vision andbrand at Zappos.com Selection 2003 Customer Service 2005 Culture and core values as our platform 2007 Personal Emotional Connection Slide 36 1999 2009 Delivering Happiness
- 37. Questions Where does thestory end? How do you reinforce the good memories? What were the emotions, positive and negative? Slide 37 Where does the story begin? How can you create more stories and memories?
- 38. What’s your business? Cirquedu Soleil is not in the circus business. You’re in the experience and emotions business. You’re in the stories and memories business. Slide 38 You’re not in the _______ business. Think bigger.
- 39. Delivering Happiness -What’s Next? Clothing Customer Service Company Culture “a great brand is… ______” Slide 39
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- 41. Las Vegas CityHall Slide 41 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 42. Las Vegas CityHall Slide 42
- 43. Las Vegas CityHall Slide 43
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- 47. Doggy Day Care Slide47 http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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- 49. Downtown Vegas -Fremont East http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg Slide 49
- 50. Downtown Vegas -Fremont East Slide 50 http://www.lucyvegas.com/sites/default/files/griffin5.jpg
- 51. Downtown Vegas -Fremont East Slide 51
- 52. Downtown Vegas -Fremont East Slide 52 http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
- 53. Delivering Happiness -What’s Next? Clothing Customer Service Company Culture Slide 53
- 54. Delivering Happiness -What’s Next? Clothing Customer Service Company Culture Community Slide 54
- 55. DOWNTOWN PROJECT -$350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 55
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- 57. DOWNTOWN PROJECT GOALS Live/Work/Play– Walking Distance Slide 57
- 58. DOWNTOWN PROJECT GOALS Live/Work/Play– Walking Distance The Most Community-Focused Large City in the World Slide 58
- 59. DOWNTOWN PROJECT GOALS Live/Work/Play– Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World Slide 59
- 60. ROI vs. ROC Insteadof maximizing short-term ROI (Return On Investment)… Slide 60
- 61. ROI vs. ROC Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC Slide 61
- 62. ROI vs. ROC Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) Slide 62
- 63. ROI vs. ROCand ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL Slide 63
- 64. ROI vs. ROCand ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Community) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity Slide 64
- 65. THE BIG BET Accelerating Collisions,Community, and Co-Learning Slide 65
- 66. THE BIG BET Accelerating Collisions,Community, and Co-Learning …will lead to… Happiness, Luckiness, Innovation, and Productivity Slide 66
- 67. DOWNTOWN PROJECT -$350M $ 50M – Small businesses $ 50M – Tech Startups $ 50M – Education, Arts, Culture $200M – Real Estate Slide 67
- 68. $50M – SmallBusinesses Slide 68
- 69. $50M – SmallBusinesses Slide 69 Criteria
- 70. $50M – SmallBusinesses Criteria Slide 70 Owner Operated - Passionate
- 71. $50M – SmallBusinesses Criteria Slide 71 Owner Operated - Passionate Helps Build Community
- 72. $50M – SmallBusinesses Criteria Slide 72 Owner Operated - Passionate Helps Build Community Execution Ability
- 73. $50M – SmallBusinesses Criteria Slide 73 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable
- 74. $50M – SmallBusinesses Criteria Slide 74 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something
- 75. $50M – SmallBusinesses Criteria Slide 75 Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at Something Story-worthy
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- 95. $50M – TechStartups Slide 95 http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
- 96. $50M – TechStartups Slide 96 http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
- 97. The City asa Startup Slide 97 http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- 98. $50M – Startups Slide98 http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
- 99. $50M – Education,Arts, Culture Slide 99 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
- 100. $50M – Education,Arts, Culture Slide 100 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
- 101. $50M – Education,Arts, Culture Slide 101 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
- 102. $50M – Education,Arts, Culture Slide 102 http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
- 103. $50M – Education,Arts, Culture Slide 103 http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
- 104. $50M – Education,Arts, Culture Slide 104 http://mikerossart.net/images/mikeross_enter.jpg
- 105. $50M – Education,Arts, Culture Slide 105
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- 108. $200M – RealEstate Slide 108 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
- 109. WHEN CITIES DOUBLEIN SIZE… Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation Slide 109
- 110. 3 INGREDIENTS FORSERENDIPITY 1. 2. Street-level activity for residents to collide 3. Slide 110 Residential density of 100 residents/acre Culture of openness, collaboration, creativity, and optimism
- 111. HOW TO ACCELERATELEARNING & INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience Slide 111
- 112. Las Vegas CityHall Slide 112 http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
- 113. DIFFERENT GROUPS COLLIDING 1. 2. 3. 4. 5. 6. 7. Slide113 2000 Zappos employees 1000 Teach For America corp members and alumni Tech Startup Community Small Business Community Art and Music Communities Other Passion Communities Local Residents
- 114. LEARNING FROM ZAPPOS& COWORKING… Culture is to a Company Slide 114
- 115. LEARNING FROM ZAPPOS& COWORKING… Culture is to a Company as Community is to a City Slide 115
- 116. LEARNING FROM ZAPPOS& COWORKING… Culture is to a Company as Community is to a City Slide 116 Values Innovation Serendipity Participation Upward Mobility Attracting Startups and the Creative Class
- 117. Our Secret Weapon Slide117 http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
- 118. LEARNING FROM TED,SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community Slide 118
- 119. Downtown Vegas EveryDay Curated Content Serendipity Learning Connections Community Slide 119
- 120. Fremont St. &Las Vegas Blvd. Slide 120
- 121. Fremont St. &Las Vegas Blvd. Slide 121
- 122. Fremont St. &Las Vegas Blvd. Slide 122
- 123. Fremont St. &Las Vegas Blvd. Slide 123
- 124. Fremont St. &Las Vegas Blvd. Slide 124
- 125. Fremont St. &Las Vegas Blvd. Slide 125
- 126. Fremont St. &Las Vegas Blvd. Slide 126
- 127. Fremont St. &Las Vegas Blvd. Slide 127
- 128. Fremont St. &Las Vegas Blvd. Slide 128
- 129. Fremont St. &Las Vegas Blvd. Slide 129
- 130. Downtown Vegas MonthlyCadence Slide 130
- 131. Downtown Vegas MonthlyCadence Week 1 – First Friday Week Slide 131
- 132. Downtown Vegas MonthlyCadence Week 1 – First Friday Week Week 2 – Tech Week Slide 132
- 133. Downtown Vegas MonthlyCadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Slide 133
- 134. Downtown Vegas MonthlyCadence Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week Slide 134
- 135. Fashion Incubator –Stitch Factory Slide 135
- 136. Fashion Incubator –Stitch Factory Slide 136
- 137. Return On Collisions(ROC) What is the value of a resident that is out and about in the community? Slide 137
- 138. Return On Collisions(ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day Slide 138
- 139. Return On Collisions(ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week Slide 139
- 140. Return On Collisions(ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year Slide 140
- 141. Return On Collisions(ROC) What is the value of a resident that is out and about in the community? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year Slide 141
- 142. Jake – Flintand Tinder http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg Slide 142
- 143. Jake – Flintand Tinder Slide 143
- 144. Return On Collisions(ROC) What is the value of a purposeful visitor that contributes to community? Slide 144
- 145. Return On Collisions(ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day Slide 145
- 146. Return On Collisions(ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week Slide 146
- 147. Return On Collisions(ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year Slide 147
- 148. Return On Collisions(ROC) What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year Slide 148
- 149. Return On Collisions(ROC) “Subscribe” to Downtown Vegas Slide 149
- 150. Return On Collisions(ROC) 1. 2. Street-level activity for residents to collide 3. Slide 150 100 residents per acre Culture of openness, collaboration, creativity, and optimism
- 151. Return On Collisions(ROC) 1. Slide 151 100 residents per acre
- 152. Return On Collisions(ROC) 1. Slide 152 100,000
- 153. Return On Collisions(ROC) 1. Slide 153 100,000 “collisionable”
- 154. Return On Collisions(ROC) 1. Slide 154 100,000 “collisionable” community
- 155. Return On Collisions(ROC) 1. Slide 155 100,000 “collisionable” community hours
- 156. Return On Collisions(ROC) 1. Slide 156 100,000 “collisionable” community hours per
- 157. Return On Collisions(ROC) 1. Slide 157 100,000 “collisionable” community hours per acre
- 158. Return On Collisions(ROC) 1. Slide 158 100,000 “collisionable” community hours per acre per
- 159. Return On Collisions(ROC) 1. Slide 159 100,000 “collisionable” community hours per acre per year
- 160. Return On Collisions(ROC) 1. 100,000 “collisionable” community hours per acre per year 2.3 collisionable hours per square foot per year Slide 160
- 161. OUR BIG BET…3 Guiding Principles Accelerate: 1.Collisions 2.Community 3.Co-Learning And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? Slide 161
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- 163. ZAPPOS, DELIVERING HAPPINESS, DOWNTOWNPROJECT Slide 163
- 164. 50% of HumansLive in Cities Slide 164 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
- 165. 75% Will LiveIn Cities in Our Lifetime Slide 165 http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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- 167. The 4-Minute Mile Slide167 http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
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- 169. A great brand is astory that never stops unfolding. Slide 169
- 170. A great brand company is astory that never stops unfolding. Slide 170
- 171. A great brand company city is astory that never stops unfolding. Slide 171
- 172. A great brand company city community is astory that never stops unfolding. Slide 172
- 173. Thank you! For acopy of this presentation: [email protected] For more information: www.DowntownProject.com Slide 173
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