LinkedIn for Managers and Brokers




                                    1
LinkedIn: WHAT IS IT

• Online social network for Professional networking
• Like and online resume
• Excellent contact avenue




                                                      2
LinkedIn: Your Profile

• Current Position
• Past Experience
• Summary- your recruiting weapon and include a
  call to action
• Skills- as many as you can
• Contact info
• Professional Headline
• PHOTO
• Education, Volunteer, Causes give context and
  opportunities for MORE connections based on
  more commonalities




                                                  3
LinkedIn Sections

•   Certifications
•   Honors/Awards
•   Organizations
•   Languages...




                                         4
Taking down LinkedIn Privacy Controls
• Remove them all- this will let people know that you
  have viewed their profile.




                                                        5
LinkedIn Settings

•   Change email address
•   InMail
•   Introductions
•   Twitter settings
•




                                        6
Your LinkedIn Biz Card

• Create a custom
  URL that is clean
  and easily
  shareable
• Add Websites
  and Social
•




                                          7
Making Connections


• Remember to be respectful
• Import Email Contacts- simply
  enter your email address
• How do you know that person?
• PERSONALIZE




                                       8
Finding Agents in your Market

• Searching LinkedIn
• Understanding connections
   – leverage your relationships




                                             9
Recommendations
• Give! Praise your agents honestly
• If asking- be specific.




                                        10
LinkedIn Company Pages

• Leverage the Century 21 Audience (follow the
  company)
• Follow your competitors
• Check out C21 Statistics- content....




                                                 11
LinkedIn Groups




                  12
LinkedIn Applications

• Slide Share




                                        13
LinkedIn and Rapportive

• Gmail Plugin recently acquired by LinkedIn
• Makes all emails like a social CRM




                                               14

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Linked in for Real Estate Managers and Brokers