Linked in to get candidates in
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The document provides tips for optimizing a LinkedIn profile to build credibility and generate leads, including completing profile details, using relevant keywords, creating a public profile and custom URL, joining groups relevant to one's industry or clients, and linking to one's website to improve search engine rankings and visibility to recruiters and prospective customers browsing LinkedIn. The presentation also outlines additional tools on LinkedIn like company pages, communication plans, and apps to further professional networking and brand promotion.
Linked in to get candidates in
- 1. Jamshaid (Jam) [email protected] Channel Development
- 2. Why are you here?Learn about Linkedin
- 3. Strategy - What keywords define you?
- 4. Completing & Optimizing Your Linkedin Profile – build your Online Brand
- 5. Get New Prospects and Candidates
- 6. Engagement Opportunities via Groups/Ans
- 7. Building Your Company page New
- 8. Tools and Applications NewThe World is Changing! Are YOU?
- 9. Build CredibilityHow is Credibility Built?
- 11. Your Sphere of Influence How do people make buying decisions?
- 13. LinkedIn Member Profile80 Million Members
- 14. Average Age = 41
- 15. Average Household Income = $110,000
- 16. 95% of Users College Educated
- 17. 37% hold Graduate Degrees
- 18. 60% Business Decision Makers
- 19. Job Titles:
- 20. C-Level Executives = 7.9%
- 21. EVP/SVP = 6.5%
- 22. Senior Management = 16%
- 23. Middle Management = 18%Why Optimize your Linkedin Profile
- 24. Reasons to optimize your profileIncrease traffic that your professional website receives from search engines
- 25. Linkedin is an authority site in search engines which enables profiles to be seen, indexed and rank in the search results
- 26. Linking your company’s websites to an your Linkedin profiles improves Page Rank and give more ‘Link Juice’ pushing the site up the listingWhat can you do to optimize your Linkedin Profile?
- 27. Do this to optimize your profileEnrich your Linkedin Profile with relevant keywords
- 28. Use a Keyword Tool To Research (Google Keyword Tool) FREE!
- 29. Make your profile setting public
- 30. Create a unique profile URL for yourself
- 31. Create Anchor text links to your professional websitesInclude somecompelling infoabout your professional description, leveraging the keywords that your company is currently using Description Current Summary Specialties
- 32. Search ‘Franchise Marketing’ or ‘Seo Expert’ or ‘Social Media Consultant’ or ‘Franchise Development’
- 33. Public Profile and Vanity URL
- 34. Search Your Name
- 35. How can you reach your Target Audience?
- 36. Lead Generation & Prospecting When People Search…They Find YOU!Use the Advanced Search Feature
- 37. Finding new CandidatesBrowse the networks of existing customers
- 38. Look at “viewers of this profile also viewed”
- 39. Join the groups your customers and prospects are in
- 40. If you are in the same group you can contact people directly
- 41. Check out any local business groups in your areaAdd a Badge to Website www.linkedin.com/profile?promoteProfile
- 42. Join up to 50 Groups
- 43. Working the GroupJoin Groups, in order to build relationships and increase visibility as well as credibility
- 44. Take part in discussion forums
- 45. Offer help to connect people or offer advice
- 46. Answer questions to demonstrate your knowledge and expertise
- 47. Increase your recommendations you need to send personal notes not use the standard textCommunication Plan Positive Interactions orBrand Reputation Destruction
- 48. Step 1: Company PageStep 2: Fill in Details– Services Page
- 49. Additional Tools
- 50. More Tools
- 51. We Do…
- 52. Questions?Jam HashmiVP Channel DevelopmentWSI888 678 7588 x 1278 Toll Free905 364 1278 DirectEmail: [email protected]
Editor's Notes
- #5: If you are a Lawyer, Plumber, Painter, Restaurant, Real Estate Agent or Doctor YOUR business NEEDS CREDIBILITY! I see credibility being CRUTIAL for business to survive.People NEED to trust you or they will never buy from you. This credibility or trust sometimes happens in the subconscious or it can be built over a period of time. One thing is true, this trust and credibility takes place in EVERY SALE large or small. your LinkedIn profile can Build Credibility!
- #6: Your Public Profile on Linkedin acts as your Social Selling Business Card
- #7: I like to start off with this for two reasons…We are all on this call because we are looking for new customers and we are looking for smart ways to grow our businessWe need to put this into perspective. I think we call all agree the best way to grow a business is through word of mouth and referrals. One of the things I like most about LinkedIn, it supports word of mouth and referral based growth. (You will see exactly what I mean when I get to some examples.) So this visual is cool, it shows people buy through our Friends Family and Coworkers, “Our Sphere of Influence” (This is true whether you are looking for a Lawyer, Plumber, Painter, Local Restaurant, Real Estate Agent or Doctor)Why? In this graphic, what we call “traditional forms of marketing blocked out in grayed out” It is NOT DUE to the rise in Social Media Sites like Twitter, FaceBook, YouTube. It has to do with the way people have access to information and the choices people make when consuming information. (Google Search, Tivo, iPhone, Blackberry). Information is at our finger tips!
- #8: www.Google.com/insights - 2004 to 2011 India Fastest Growing Area Followed By EuropeLinkedIn adds a new member every second
- #9: LinkedIn has over 80 million members in over 200 countriesIndia Fastest Growing 1 new member is added every second A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.
- #19: Lead Generation and Prospecting related to LinkedIN – We all need customers! (Weather our business grows through referrals, word of mouth, advertising, marketing, or cold calling) If you are anything like ME or many CEO’s you want more and spend less getting more! IM AM GOING TO SHOW YOU A WAY ON LINKED!In my 10 plus years doing sales, I have yet find a better prospecting tool or prospecting company that matches LinkedIn’s capabilities.
- #24: Communication – When it comes to communication w/ your Target Market, back 5 or 25 years ago, businesses created a marketing and advertising message (usually a board room or behind closed doors) and pushed that message out to their target market, HOPING it would drive sales! They used Yellow Pages, Newspaper, Radio, TV and Pushed that message to as many people as possible. (A LOT OF HOPING AND PRAYING IS INVOLVED IN THAT METHOD) “Called Spray and Pray”Having that said, YOUR PRODUCT IS ONLY AS GOOD AS WHAT PEOPLE ARE SAYING ABOUT IT- YOU NEED A COMMUNICATION PLAN!