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The LinkedIn Guide for Advancement Professionals
The document emphasizes the importance of LinkedIn for advancement professionals in accessing prospects and donors, with a user base of over 300 million across 200 countries. It outlines strategies to optimize LinkedIn profiles, develop alumni groups, and conduct thorough prospect research using advanced search features. Additionally, it introduces EverTrue, a social donor management platform that helps nonprofits enhance their fundraising efforts with data-driven insights.
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The LinkedIn Guide for Advancement Professionals
- 1. The Guide forAdvancement Professionals
- 2. You + =SUCCESS via Wikimedia Commons
- 3. You + =SUCCESS Here’s why.
- 4. LinkedIn has becomethe world’s professional network. via Wikimedia Commons
- 5. LinkedIn’s user baseof 300M represents 200 countries. Photo by bies via Flickr Creative Commons Statistic via Linkedin Marketing 2012
- 6. Who Are LinkedInMembers? Statistics via LinkedIn Marketing 2012 Members are 93% more likely to be college graduates than the average online adult. Over 39M students and recent college graduates are on the platform and are LinkedIn’s fastest growing demographic.
- 7. Who Are LinkedInMembers? 42% of members have annual salaries of more than $100,000. Statistics via LinkedIn Marketing 2012 by Andrew Magill via Flickr Creative Commons 39% are Managers, Directors, Owners, Chief Officers, or VPs.
- 8. The Bottom Line… Your prospects and donors are on LinkedIn.
- 9. The Bottom Line… Your prospects and donors are on LinkedIn. You should be too!
- 10. The Bottom Line… Your prospects and donors are on LinkedIn. You should be too! Are you taking full advantage of LinkedIn for advancement? Is LinkedIn part of your fundraising strategy?
- 11. Step 1: Optimizeyour profile for stewardship. by Sheila Scarborough via Flickr Creative Commons
- 12. Whether you’ve alreadygot a LinkedIn profile or you’re setting one up for the first time, follow these pointers to make sure your page is in tip-top shape: • Upload a friendly profile picture. • Edit your professional headline. • Fill in your Summary to show what you’re all about. • Give (and get!) recommendations & endorsements.
- 13. Personalize Your LinkedInProfile
- 14. Pro Tip: Reachmore donors, board members, and colleagues by joining groups on LinkedIn! It’s a perfect way to connect with people in your industry who might be outside of your personal network.
- 15. Step 2: Developan alumni LinkedIn group. by Chris Potter via Flickr Creative Commons
- 16. An alumni LinkedIngroup can be a valuable networking resource for you and your alumni community. Here are some guidelines to follow when setting up your group: • Create only one group. • Keep the group closed so that alumni have to request to join. • Put in the effort to grow your group! For example, you could send a mass invite to your alumni contacts.
- 17. Grow Your AlumniGroup
- 18. Pro Tip: UseLinkedIn’s Group Analytics tool to track the activity level of your group. This is a great way to learn what has been successful, as well as what aspects of the group can be improved.
- 19. Step 3: Researchprospects and gather donor insights on LinkedIn. by Martin Kenny via Flickr Creative Commons
- 20. Take your prospectresearch to the next level by using LinkedIn Advanced Search – the best friend you never knew you had: • Locate “Advanced” to the right of the search bar at the top of your profile. • Filter your search by keywords, school, LinkedIn groups, industry, interests, location, seniority, you name it. • Get focused search results that show exactly the prospects you’re looking for.
- 21. Use Advanced Searchfor Prospect Research
- 22. Want to learnmore about using LinkedIn for advancement? We’ve got plenty more tips and tricks to share. Download our free eBook: LinkedIn Checklist for Advancement 2014
- 23. About EverTrue EverTrueis the world’s leading Social Donor Management platform. Since 2010, EverTrue has been on a mission to build relationships in pursuit of a better world. Today, more than 250 nonprofit institutions use EverTrue’s software, services, and support to develop better data, deeper relationships, and richer insights on their donors. EverTrue’s Social Donor Management software – the first of its kind – includes middle-of-the-pyramid donor identification, prospect prioritization based on capacity and propensity, industry and affinity insights through social media integration, and powerful reporting and analytics all in one platform. EverTrue is headquartered in Boston, MA and is a Bain Capital-backed company.
- 24. About EverTrue EverTrueis the world’s leading Social Donor Management platform. Since 2010, EverTrue has been on a mission to build relationships in pursuit of a better world. Today, more than 250 nonprofit institutions use EverTrue’s software, services, and support to develop better data, deeper relationships, and richer insights on their donors. EverTrue’s Social Donor Management software – the first of its kind – includes middle-of-the-pyramid donor identification, prospect prioritization based on capacity and propensity, industry and affinity insights through social media integration, and powerful reporting and analytics all in one platform. EverTrue is headquartered in Boston, MA and is a Bain Capital-backed company.