LinkedIn Basics and Best Practices
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The document is a presentation by Bruce A. Bennett on best practices for using LinkedIn for career development, emphasizing profile optimization, networking, and job search strategies. It outlines the importance of creating a strong personal brand, avoiding overused buzzwords, and the value of engaging in relevant groups. Furthermore, it provides tips on profile settings, connection requests, and upcoming workshops related to LinkedIn use within the McHenry County Workforce Network.
LinkedIn Basics and Best Practices
- 1. Basics & Best Practices brought to you by Bruce A. Bennett Career Coach Corner October 25, 2018
- 2. 2 Introduction & Outline for session Introduction Professional Career in Media & Marketing Research McHenry County Workforce Network Volunteer Career Coach Corner Blog & Presenter Outline Why LinkedIn? Navigation tabs Enhancing your profile Best Practices Building your network Searching Settings
- 3. 3 Notes & Goals for session General Notes for Today My contact info is on last slide Workshop is interactive Q/A & Parking lot Red Arrows Comments on the survey forms Other: LinkedIn B & BP Sign out of LinkedIn Goals Create a relevant job search agent in LinkedIn Identify industry related groups to engage & participate Research employers on LinkedIn & the Internet
- 4. 4 LinkedIn - What is it & Why use it? Over 562 million professionals use LinkedIn to exchange information, ideas & opportunities!! Virtual Resume Create an Internet Presence Business Social Networking Site Research Individual or Company Norm Galvin at InsightsNow Corina Eliason at ForeSee Find Employment Opportunities
- 6. 6 LinkedIn Navigation Tab - Home
- 7. 7 LinkedIn Navigation Tab – My Network
- 8. 8 LinkedIn Navigation Tab - Jobs
- 9. 9 LinkedIn Navigation Tab - Messaging
- 10. 10 LinkedIn Navigation Tab - Notifications
- 11. 11 LinkedIn Navigation Tab - Me
- 12. 12 LinkedIn Navigation Tab - Work
- 13. 13 LinkedIn Profile Nuances Include Skills in your positions and headline Never use the word “Searching” Or “Opportunity” in your headline. Searching is your problem, you want to be their solution. You must focus your skills on a certain company, industry, or particular level of profession. Zeroing in on an audience helps them say yes to you when the fit is there! Avoid ALL of the 2018 top ten overused buzzwords on LinkedIn used last year Specialize, Experienced, Skilled, Leadership, Passionate, Expert, Motivated, Creative, Strategic, Focused
- 14. 14 Optimize Your Important SKILLS The first word in your headline gets the SEO results from LinkedIn’s search algorithm. Thus, it’s critical that you start your headline with your most important SKILL. Many members don’t understand this, so if you do it, you will get powerful SEO results. It matters because if you don’t come up high in search results, then you won’t get the chance to convince someone to click through to your profile. LinkedIn Profile Nuances
- 15. 15 Skill Words Throughout Profile
- 16. 16 Skill Words Throughout Profile
- 17. 17 Multiple Choice Quiz Time A. B2B Sales at MNO Company B. Bilingual B2B Sales Professional at MNO Company C. Fluent Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence A. Marketing Manager at XYZ Company B. Successful Marketing Manager of Brands at XYZ Company C. Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing... Lets Connect! LinkedIn Profile UVP
- 19. 19 LinkedIn Best Practices 1. All Star profile with photo 2. Headline – descriptive and accurate, not title 3. Summary section – call to action 4. Utilize Skills section and other key words 5. Group – discussions & participation 6. Jobs – create search agent 7. Companies – following & searching 8. Recommendations 9. Activity update reading a book, view webinar attending a seminar, trade show or conference 10. Build your network of connections 11. Who Viewed Your Profile?
- 20. 20 Use a professional photo Passport format with headshot Contrasting plain background Rename photo for SEO e.g. Bruce Bennett LinkedIn Training.jpg Best Practice - Photo
- 21. 21 Best Practice - Headline
- 22. 22 Most people have a headline that states their position It doesn’t tell people why they should connect with you It doesn't tell them how you add value It doesn't tell them how you can solve their problem You have to set YOURSELF apart You need to show that YOU are the expert Best Practice - Headline
- 23. 23 Summary Section Composition • Your summary could start with email address and contact information on the very first line • Paragraph one should be about what you do, your job title, and description and use skills • Paragraph two should show how you have added value to a previous employer tell a story (STAR) skills • Paragraph three tell how you will solve a companies problems use a story (STAR) skills and a call to action Add skills to your LinkedIn Summary Section Best Practice - Profile Summary
- 24. 24 LinkedIn auto populates & defines key skills Best Practice - LinkedIn Skills
- 25. 25 Endorsements add value Best Practice - LinkedIn Skills
- 26. 26 Best Practice - LinkedIn Groups Use key words for searching
- 27. 27 Best Practice - LinkedIn Groups Not all Groups are created equal Vary with members #s and activity
- 28. 28 My LinkedIn Groups You can join up to 100 groups or create your own Adjust the settings for your groups
- 29. 29 Discover LinkedIn Groups LinkedIn will recommend groups for you
- 30. 30 Best Practice - Group Participation Become a "SME” through group participation Post new topic or respond to existing posts
- 31. 31 Best Practice - Job Search Agent LinkedIn suggests jobs based on your profile data, e.g. job titles, skills, companies, etc. 31
- 32. 32 Update career interests to inform recruiters with your expertise, job titles, and locations Best Practice - Job Search Agent
- 33. 33 Update career interests to inform recruiters the types of jobs, industry and company size Best Practice - Job Search Agent
- 34. 34 Search for relevant jobs posted on LinkedIn Use a job title & location to start a search Best Practice - Job Search Agent
- 35. 35 Best Practice - Job Search Agent Searches can be filtered on many criteria Save the search for regular updates
- 36. 36 Opt in for Daily or Weekly updates Best Practice - Job Search Agent
- 37. 37 Apply for job on company website 37 Best Practice - Job Search Agent
- 38. 38 Apply for job LinkedIn Easy Apply Best Practice - Job Search Agent
- 39. 39 Apply for job on LinkedIn Best Practice - Job Search Agent
- 40. 40 Best Practice - Follow Companies
- 41. 41 Best Practice - Follow Companies
- 42. 42 Best Practice - Follow Companies
- 43. 43 Best Practice - Follow Companies
- 44. 44 Best Practice - Search Companies
- 45. 45 Best Practice - Search Companies
- 46. 46 Best Practice - Search Companies
- 47. 47 Best Practice - Search Companies
- 48. 48 Best Practice - Your Activity
- 49. 49 Best Practice - Your Activity
- 50. 50 Best Practice - Your Activity
- 51. 51 Best Practice - Your Activity
- 52. 52 LinkedIn will suggest connections Building Your LinkedIn Network
- 53. 53 Click on blue Connect button Building Your LinkedIn Network
- 54. 54 Dialogue box pops up with two options Add a note customized to the person Send now a generic spam like message Building Your LinkedIn Network
- 55. 55 Make it personal and engaging There is a limit of 300 characters Building Your LinkedIn Network
- 56. 56 Third Level - Click on 3 dots to connect Building Your LinkedIn Network
- 57. 57 Best Practice - Who Viewed You?
- 58. 58 Best Practice - Who Viewed You?
- 59. 59 Best Practice - Who Viewed You?
- 60. 60 LinkedIn Searching Find people, companies, jobs, groups using various search filters
- 61. 61 LinkedIn Searching Searching has numerous filters
- 62. 62 LinkedIn Searching Location, current company are 2 great search filters
- 63. 63 LinkedIn Searching Location, current company are 2 great search filters
- 65. 65 LinkedIn Searching Filter by job title, e.g. Recruiter or Talent Acquisition
- 67. 67 LinkedIn Settings Settings are divided into four main areas
- 68. 68 LinkedIn Settings Add 2nd email addy and mobile number
- 69. 69 LinkedIn Settings There are three profile viewing options
- 70. 70 LinkedIn Settings You can turn off sharing edits if you are making multiple changes to your profile
- 71. 71 McHenry County Workforce Network October Newsletter of Events & Services McHenry County Workforce Network Website
- 72. 72 Upcoming Events McHenry County Workforce Network 500 Russel Court, Woodstock, IL 60098 Resumes, Cover Letters and Applying On-Line Thursday November 1, 2018 from 10am – 12pm Getting Started with LinkedIn Thursday November 1, 2018 from 1pm – 3pm Tips for a Winning Interview Thursday November 15, 2018 from 1pm – 3pm Registration required Job Center of Lake County 18081 Lancer Lane, Building 4, Room 424, Grayslake, IL Using Social Media in Job Search Monday October 30, 2018 from 2pm – 4pm
- 73. Questions? Feel free to follow up later or connect with me on LinkedIn Contact Info: Bruce A. Bennett Mobile: 815-302-9552 Email: [email protected] LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/