Downloaded 26 times
![“Being that it is the largest
business networking site in
the world, there is a
mindset shift when
users log on to LinkedIn
compared to logging on to
their cousin sites.
Conversations are geared
toward partnerships
and transactions.”
[CONTACTS INTO CONNECTIONS]
Lewis Howes, Internet Marketing Strategist
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-8-2048.jpg)
![LINKEDIN
Users spend an average of 17 minutes per month.
40% of users check LinkedIn daily.
20% of online adults use LinkedIn.
54% of LinkedIn users are male.
46% of LinkedIn users are female.
[The Facts]
The Facts…General Use
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-11-2048.jpg)
![“[With LinkedIn], you
can close the distance
between yourself and
the people who you
absolutely need to
meet in business.”
WHY SHOULD WE CARE?
JD Gershbein, CEO, Owlish Communications
[BUSINESS DEVELOPMENT] #LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-28-2048.jpg)
![[BUSINESS DEVELOPMENT]
WHY SHOULD WE CARE?
THE SPOTLIGHT
NOW SHINES ON
THE BRAND
KNOWN AS YOU
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-29-2048.jpg)
![[BUSINESS DEVELOPMENT]
LINKEDIN’S ROLE IN BUSINESS DEVELOPMENT
In A Nutshell
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-30-2048.jpg)
![[BUSINESS DEVELOPMENT]
DIGITAL BREADCRUMBS
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-31-2048.jpg)
![[TURN CONTACTS INTO CONNECTIONS]
THE NEW CONTACTS
What’s For Breakfast? Contacts, of Course!
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-36-2048.jpg)
![THE NEW CONTACTS
[TURN CONTACTS INTO CONNECTIONS]
Spend Time Connecting Here
NewJobs Birthdays
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-37-2048.jpg)
![[TURNCONTACTSINTOCONNECTIONS]
THE NEW CONTACTS
Tag To Your Heart’s Content](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-38-2048.jpg)
![[TURNCONTACTSINTOCONNECTIONS]
THE NEW CONTACTS
The Danger of Complacency
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-39-2048.jpg)
![[TURNCONTACTSINTOCONNECTIONS]
People You May Know
HOW DO WE CONNECT?
AlwaysSend&Accept
InvitationsWith
ACustomNote!
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-40-2048.jpg)
![[TURNCONTACTSINTOCONNECTIONS]
Followup
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-43-2048.jpg)
![Type to Tag
Then Select
[TURNCONTACTSINTOCONNECTIONS]
Use @ Mentions
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland](https://image.slidesharecdn.com/nancymyrlandwbnrwithmycasemaster1-131010173221-phpapp01/75/LinkedIn-For-Lawyers-Let-s-Get-Down-To-Business-Development-44-2048.jpg)
LinkedIn For Lawyers: Let's Get Down To Business Development
The document discusses the importance of LinkedIn for lawyers and law firms, highlighting its features, user statistics, and the shift in mindset when using the platform. It emphasizes how LinkedIn can facilitate business development and networking opportunities, providing essential tools for personal branding. The presentation covers strategies for effectively utilizing LinkedIn to enhance professional connections and grow legal practices.
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LinkedIn For Lawyers: Let's Get Down To Business Development
- 1. LinkedIn For Lawyers Let’sGet Down To Business Development Nancy Myrland Myrland Marketing & Social Media Professional Marketing & Social Media Advisor LinkedIn Trainer ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
- 2. About MyCase MyCase isthe premier web-based legal practice management software. Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. AboutMyCase Just $39/month per attorney $29/month per paralegal or staff
- 3. About Nancy Myrland FoundedMyrland Marketing in 2002 Professional Social Media & Marketing Advisor Added Social Media Practice in 2008 Former In-house Director of Marketing at Baker & Daniels Former Marketing, Sales and Management in Corporate America Time Warner & The Berry Company Advises Lawyers & Law Firms In The Integration of Social Media LinkedIn, Twitter & Social Media Speaker, Trainer & Coach Myrland Marketing& SocialMedia, President #LI4Lawyers | @NancyMyrland
- 4. IN CASE YOU’RELIVE-TWEETING… 4
- 5. AGENDA Todaywe’lltalk about… LINKEDINUSEINYOURFIRMS THEFACTSABOUTLINKEDIN HOWHASLINKEDCHANGED? WHYSHOULDWECARE? 3AREASTOFOCUSON HOWTOCONNECT BOTTOMLINE QUESTIONS #LI4Lawyers | @NancyMyrland
- 6. QUICK SHOW OFHANDS #LI4Lawyers | @NancyMyrland
- 7. CONTACTS INTO CONNECTIONS #LI4Lawyers| @NancyMyrland
- 8. “Being that itis the largest business networking site in the world, there is a mindset shift when users log on to LinkedIn compared to logging on to their cousin sites. Conversations are geared toward partnerships and transactions.” [CONTACTS INTO CONNECTIONS] Lewis Howes, Internet Marketing Strategist #LI4Lawyers | @NancyMyrland
- 9. You Can’t JustJoin It. You Have To Use It. #LI4Lawyers | @NancyMyrland
- 10. LINKEDIN LinkedIn launched in2003. There are 238 million users. Operates in 14 languages If LinkedIn was a country, it would be 5th largest. LinkedIn’s growth has been ~ 40% between Q2 ‘12 & ’13. The Facts…General Use #LI4Lawyers | @NancyMyrland
- 11. LINKEDIN Users spend anaverage of 17 minutes per month. 40% of users check LinkedIn daily. 20% of online adults use LinkedIn. 54% of LinkedIn users are male. 46% of LinkedIn users are female. [The Facts] The Facts…General Use ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
- 12. LINKEDIN 75% use LinkedInfor research. 68% reconnect with past business associates. 45% like to use LinkedIn for face-to-face networking. Over 10 million endorsements are given every day. Approximately 1 in 10 opt for the paid version. The Facts…General Use #LI4Lawyers | @NancyMyrland
- 13. ABA: 56% oflaw firms have a presence on LinkedIn, up from 37% two years ago 35% on Facebook | 19% on Twitter ABA: 98% of lawyers have a presence on LinkedIn, up from 62% two years ago 33% on Facebook |14% onTwitter LINKEDIN The Facts…Lawyers and Law Firms #LI4Lawyers | @NancyMyrland
- 14. Approximately 66% usedfor professional reasons in past week Approximately 40% within past 24 hours 66% use LinkedIn to connect with business & industry leaders 61% use LinkedIn to get news &information 60% use LinkedIn to connect with outside counsel 39% use to connect with outside counsel they do not work with. LINKEDIN The Facts…In-House Counsel #LI4Lawyers | @NancyMyrland
- 15. Roughly nine outof ten (88%) business executives use LinkedIn “often” or “very often.” 73% said that LinkedIn is their favorite social network, leaving Facebook andTwitter in the dust. LINKEDIN The Facts…Other Executives, aka Potential Clients #LI4Lawyers | @NancyMyrland
- 16. HOW HAS LINKEDINCHANGED? Blog posts on Skills & Expertise Endorsements in case you want to dive deeper http://bit.ly/NancyLI1 http:// bit.ly/NancyLI2 http:// bit.ly/NancyLI3 Skills & Expertise Endorsements #LI4Lawyers | @NancyMyrland
- 17. QUICK SHOW OFHANDS #LI4Lawyers | @NancyMyrland
- 18. LinkedIn has given us CRM HOWHAS LINKEDIN CHANGED? The New Contacts Feature #LI4Lawyers | @NancyMyrland
- 19. Add A Professional Gallery To YourProfile HOW HAS LINKEDIN CHANGED? Rich Media | Professional Gallery “ChicagoBusiness LawyerBlog” #LI4Lawyers | @NancyMyrland
- 20. HOW HAS LINKEDINCHANGED? Rich Media | Professional Gallery Add A Professional Gallery To Your Profile GuestBlogPost on AttorneyAtWork IndividualBlog Posts #LI4Lawyers | @NancyMyrland
- 21. Add A Professional Gallery To Your Newsfeed HOWHAS LINKEDIN CHANGED? Rich Media | Professional Gallery #LI4Lawyers | @NancyMyrland
- 22. Find Out Who Is Listening& Watching HOW HAS LINKEDIN CHANGED? Who’s Viewed Your Updates? #LI4Lawyers | @NancyMyrland
- 23. Subscribe To News Channels (+) HOWHAS LINKEDIN CHANGED? LinkedIn Today ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
- 24. Follow “Influential” Thought Leaders LinkedIn Today HOW HASLINKEDIN CHANGED? #LI4Lawyers | @NancyMyrland
- 25. More Visual More Public MoreExposure HOW HAS LINKEDIN CHANGED? Groups #LI4Lawyers | @NancyMyrland
- 26. “We’re Busy Out Here!” WHY SHOULD WECARE? #LI4Lawyers | @NancyMyrland
- 27. “LinkedIn is about connectingtalent with opportunity at massive scale. Tools that enable people to be great at the jobs they are already doing.” -- CEO Jeff Weiner WHY SHOULD WE CARE? #LI4Lawyers | @NancyMyrland
- 28. “[With LinkedIn], you canclose the distance between yourself and the people who you absolutely need to meet in business.” WHY SHOULD WE CARE? JD Gershbein, CEO, Owlish Communications [BUSINESS DEVELOPMENT] #LI4Lawyers | @NancyMyrland
- 29. [BUSINESS DEVELOPMENT] WHY SHOULDWE CARE? THE SPOTLIGHT NOW SHINES ON THE BRAND KNOWN AS YOU #LI4Lawyers | @NancyMyrland
- 30. [BUSINESS DEVELOPMENT] LINKEDIN’S ROLEIN BUSINESS DEVELOPMENT In A Nutshell #LI4Lawyers | @NancyMyrland
- 31. [BUSINESS DEVELOPMENT] DIGITAL BREADCRUMBS #LI4Lawyers| @NancyMyrland
- 32. Your Profile should packageyou in order to help you connect with the right people online so you can get to know one another offline. PERFECTING YOUR PROFILE #LI4Lawyers | @NancyMyrland
- 33. Photo Name Headline Vanity URL Your Websites PERFECTINGYOUR PROFILE ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
- 34. Summary Experience Skills & Expertise Education Certifications PERFECTINGYOUR PROFILE #LI4Lawyers | @NancyMyrland
- 35. Publications Honors & Awards Coursework AdditionalInfo PERFECTING YOUR PROFILE #LI4Lawyers | @NancyMyrland
- 36. [TURN CONTACTS INTOCONNECTIONS] THE NEW CONTACTS What’s For Breakfast? Contacts, of Course! #LI4Lawyers | @NancyMyrland
- 37. THE NEW CONTACTS [TURNCONTACTS INTO CONNECTIONS] Spend Time Connecting Here NewJobs Birthdays ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
- 38. [TURNCONTACTSINTOCONNECTIONS] THE NEW CONTACTS TagTo Your Heart’s Content
- 39. [TURNCONTACTSINTOCONNECTIONS] THE NEW CONTACTS TheDanger of Complacency #LI4Lawyers | @NancyMyrland
- 40. [TURNCONTACTSINTOCONNECTIONS] People You MayKnow HOW DO WE CONNECT? AlwaysSend&Accept InvitationsWith ACustomNote! #LI4Lawyers | @NancyMyrland
- 41. QUICK SHOW OFHANDS #LI4Lawyers | @NancyMyrland
- 42. Comment on others’updates. Ask or answer a question. Start group discussions. Share your blog posts. Share a blog post that might be of interest. Reach out to connect when appropriate. Groups HOW DO WE CONNECT? #LI4Lawyers | @NancyMyrland
- 43. [TURNCONTACTSINTOCONNECTIONS] Followup HOW DO WECONNECT? #LI4Lawyers | @NancyMyrland
- 44. Type to Tag ThenSelect [TURNCONTACTSINTOCONNECTIONS] Use @ Mentions HOW DO WE CONNECT? #LI4Lawyers | @NancyMyrland
- 45. PROPER CARE ANDFEEDING #LI4Lawyers | @NancyMyrland
- 46. MUST BLEND WITHEXISTING PLAN #LI4Lawyers | @NancyMyrland
- 47. A LITTLE TIMEEVERY DAY ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
- 48. IF YOU CAN’TDO IT OFFLINE. YOU CAN’T DO IT ONLINE. #LI4Lawyers | @NancyMyrland
- 49. BUSINESS DEVELOPMENT HAS NOMORE BOUNDARIES. THE WORLD IS AT OUR FINGERTIPS. REACH OUT.