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Linkedin for Professional Engagement in Public Relations MD PRSA
The document provides an overview of LinkedIn and how it can be used effectively for professional and business purposes. It discusses LinkedIn as a social media tool for PR professionals and outlines strategies for using LinkedIn to listen, drive traffic, share information, build relationships and credibility. The presentation includes a live demo and tips for creating profiles, engaging with contacts, and participating on LinkedIn through sharing content and adding value to discussions. Basic, intermediate and advanced strategies are provided to help professionals better utilize LinkedIn.
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Linkedin for Professional Engagement in Public Relations MD PRSA
- 1. LinkedIn: The Best-keptSecret in the Professional Social Media ToolboxFran SimonChief Engagement OfficerEngagement Strategies, LLC--------April 21, 2011PRSA MD1HASHTAG: #LI4PR
- 2. About Me* InboundMarketing ** Webinar Production ** Social Media * * SaaS Product Management *2HASHTAG: #LI4PR
- 3. About You3HASHTAG: #LI4PR
- 4. You work in:4PR in a PR firm
- 5. PR fora corp
- 6. Not inPRHASHTAG: #LI4PR
- 7. Your Company isa:5 Non-profit
- 8. Small bizor start-up
- 9.
- 10. OtherHASHTAG: #LI4PR
- 11. Your Company/Clients is/are”6Non-profit
- 12.
- 13.
- 14. All ofthe aboveHASHTAG: #LI4PR
- 15. You use socialmedia for:7 nothing!
- 16.
- 17.
- 18. bothHASHTAG: #LI4PR
- 19. You Use LinkedIn:8never!
- 20.
- 21.
- 22. several timesa week
- 23. heavilyHASHTAG: #LI4PR
- 24. AgendaContextOverviewOnline Tour +SecretsQuestionsBONUS!? 9HASHTAG: #LI4PR
- 25.
- 26. 21st Century PRand MarketingEVOLUT I ONWeb 1.0Pushing out messages for TRANSACTIONWeb 2.0Using content to invite INTERACTION11HASHTAG: #LI4PR
- 27. Personal Vs. BusinessUses of Social Networking12* Strategies * Tactics * Messages * Motivation *2.0HASHTAG: #LI4PR
- 28. Marketing and PR2.013HASHTAG: #LI4PR
- 29. Engagement: The inverseof interruption marketing14HASHTAG: #LI4PR
- 30. Engagement15Marketing. It’s nota dirty word. Get over it.
- 31. Perceived Benefits ofsocial mediaMyths or Reality?Inexpensive
- 32.
- 33.
- 34.
- 35. Low barrier toentry16HASHTAG: #LI4PR
- 36. Myth or Reality?17MYTH:Build it and they will come. HASHTAG: #LI4PR
- 37. What does thishave to do with business?18Today’s Hashtag: #>FB
- 38. What can youdo with LinkedIn ? Listen
- 39.
- 40.
- 41. Get andshare info
- 42. Get and sharenews
- 43. Respond toproblems
- 44.
- 45. Build partnershipsBuildCredibility19HASHTAG: #LI4PR
- 46. Free Keys forMonitoring20Monitoring: Listening to respondContent to shareToday’s Hashtag: #>FBHASHTAG: #LI4PR
- 47. 21Goal: Build relationshipsand credibility80%Value Added About the industry
- 48. From/about colleagues& peers20%PromotionAbout your company news, products, & servicesHASHTAG: #LI4PR
- 49. Who are yourtarget audiences?22HASHTAG: #LI4PR
- 50. Developing Personas23Image from:TheFluid ProjectAn open, collaborative project to improve the user experience of community source softwareHASHTAG: #LI4PR
- 51. LinkedIn: All AboutCONTENT! Create
- 52.
- 53.
- 54. EngageToday’s Hashtag:#>FB24HASHTAG: #LI4PR
- 55. How will youengage? Content! Ideas! Solutions!25Blogs
- 56.
- 57.
- 58.
- 59.
- 60.
- 61.
- 62.
- 63. How will youshare content on LI?26 Share on LinkedIn Tool
- 64.
- 65.
- 66. Not blogging? Figureit out! 27HASHTAG: #LI4PR
- 67. 28Getting to theheart of the matterOverviewHASHTAG: #LI4PR
- 68. 29What’s so greatabout LI? Stats Established in 2003
- 69. > 100mil members
- 70. 200 countries-½ inthe US
- 71. Very focuseddevelopment
- 72. Free andpaid membershipsBusiness to business networkingHASHTAG: #LI4PR
- 73. 30Core Functionality PersonalProfessional Profiles
- 74.
- 75.
- 76.
- 77.
- 78.
- 79. EventsHASHTAG: #LI4PR
- 80. 31Profiles on LinkedInAvery public company mosaicHASHTAG: #LI4PR
- 81. 32LinkedIn ProHASHTAG: #LI4PR
- 82. 33Getting to theheart of the matterLive DemoHASHTAG: #LI4PR
- 83. 34Duh! Common SenseTips Great profile and vanity URL
- 84.
- 85. Connect andjoin Groups
- 86.
- 87. Official companyname
- 88. Use allthe profile links
- 89. Update statusoften
- 90. Publicize LIpresencesHASHTAG: #LI4PR
- 91. 35Your LinkedIn Punchlist:BasicAdd new Contacts
- 92.
- 93. Update your PersonalProfile
- 94.
- 95. Promote LI presenceson your web site
- 96. Make friends withLearning CenterHASHTAG: #LI4PR
- 97. 36Your LinkedIn Punchlist:IntermediateJoin 50 Groups
- 98. Ask & answerQs in Answers
- 99. Ask for &give Recommendations
- 100. Create a CompanyProfile
- 101.
- 102. 37Your LinkedIn Punchlist:AdvancedConsider buying Ads
- 103. Start and managea group
- 104. Become an “Expert”in Answers
- 105. Evaluate LI ProHASHTAG: #LI4PR
- 106. 38To Love LinkedIn…NathanKievmanPeter Kinghttp://www.linkedstrategies.com@nathankievmanJason Albahttp://imonlinkedinnowwhat.com/@jasonalbaHASHTAG: #LI4PR
- 107. 39BONUS! 10 ParticipationTipsBest PracticeHASHTAG: #LI4PR
- 108. 1. Social MediaPolicy comes FIRST40HASHTAG: #LI4PR
- 109. 2. Be authentic41HASHTAG: #LI4PR
- 110. 3. Once youstart, don’t stop42HASHTAG: #LI4PR
- 111. 434. Always respondHASHTAG: #LI4PR
- 112. 445. Share yourexpertise and content80% value add20% PromotionalHASHTAG: #LI4PR
- 113. 45Best Practice: 12Participation Tips 4. Share other idea’s and content80%80%HASHTAG: #LI4PR
- 114. 465. Show gratitudeand humilityHASHTAG: #LI4PR
- 115. 476. Show yourcompany’s personalityHASHTAG: #LI4PR
- 116. 6. Reach out:Participate48Best Practice: 12 Participation Tips HASHTAG: #LI4PR
- 117. 497. Ask andanswer questionsHASHTAG: #LI4PR
- 118. 9. Answer questions50BestPractice: 12 Participation Tips HASHTAG: #LI4PR
- 119. 7. Addvalue51Best Practice: 12 Participation Tips HASHTAG: #LI4PR
- 120. 528. Be aMixologistSocmed presences
- 121.
- 122.
- 123. Communities.HASHTAG: #LI4PR
- 124. 539. Be NICE!Behavelike you are interacting with Grandma!HASHTAG: #LI4PR
- 125. 54Getting to theheart of the matterSocial Media Policiesby mappamundiHASHTAG: #LI4PR
- 126. 5 Basic Recommendationsfor Social Media Policies:55Colworkers and SupervisorsIt takes a village to develop a social media policyHASHTAG: #LI4PR
- 127. 565 Basic Recommendationsfor Social Media Policies:2. Keep it short, simple, and sweet!HASHTAG: #LI4PR
- 128. Basic Recommendations forSocial Media Policies 573. It’s about what people CAN do! Keep it positive!HASHTAG: #LI4PR
- 129. Basic Recommendations forSocial Media Policies 584. Think 360! Think like the people you want to engage.HASHTAG: #LI4PR
- 130. Basic Recommendations forSocial Media Policies 595. It is a journey, not a destination! Be prepared to revise your policy. Often!HASHTAG: #LI4PR
- 131.
- 132. Connect with me!Twitter:@FSSimonTwitter: @EngageStratTwitter: @WebinarWizLinkedIn: http://LinkedIn.com/in/FranSimonEmail: [email protected]: #LI4PR
- 133. Resources you cannotlive withoutThe Nonprofit Marketing Guide, Kivi Leroux Millerhttp://www.nonprofitmarketingguide.com* blog * website * book * webinars *NTEN- The Nonprofit Technology Networkhttp://www.nten.org/* webinars * training * articles *conferences * blog *62HASHTAG: #LI4PR
- 134. Thank you!63HASHTAG: #LI4PR