LinkedIn Lunch and Learn Presented by Ryan Swindall (@swinrs) from Accellion
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The document outlines the growth and features of LinkedIn, noting that it is the fastest growing social media platform and detailing its largest member industries. It emphasizes the importance of creating a strong LinkedIn presence through complete profiles, active engagement, and endorsements. Additionally, it suggests utilizing company pages and sharing content to enhance visibility and establish thought leadership on the platform.
LinkedIn Lunch and Learn Presented by Ryan Swindall (@swinrs) from Accellion
- 1. Accellion Lunch and Learn Accellion Confidential
- 2. Some LinkedIn background. Accellion Confidential
- 3. LinkedIn is the fastest growing social media. Accellion Confidential
- 4. Most LinkedIn Members Accellion Confidential
- 5. Largest Industries on LinkedIn • 4M - Information Technology and Services • 2.03M - Financial Services • 1.95M- Higher Education • 1.65M - Computer Software • 1.59M - Telecommunications Accellion Confidential
- 6. Accessing LinkedIn - Desktop • LinkedIn recently rolled out a new look for personal profiles • Users can engage easier with their networks • Tell your professional story: • Activity • Background • Skills & Expertise • Education • Connections Accellion Confidential
- 7. Accessing LinkedIn – Mobile • LinkedIn has a dedicated mobile app. • iOS, Android, Windows, Black Berry. • 25% of members are visiting while on the go. • Mobile is LinkedIn’s fastest growing consumer service. Accellion Confidential
- 8. Meet the new LinkedIn Profile Accellion Confidential
- 9. Meet the new LinkedIn Profile A better way to connect and build relationships Accellion Confidential
- 10. Meet the new LinkedIn Profile Accellion Confidential
- 11. Meet the new LinkedIn Profile Accellion Confidential
- 12. Use the new LinkedIn profile features! Think like a marketer: Build a credible LinkedIn presence! • Complete your profile including: • Photo • Languages • Experience/Background • Education • Skills/Expertise • Publications • Honors • Recommendations • Volunteer Experience & Causes • Add connections Accellion Confidential
- 13. We have designed the Accellion company page to showcase who we are. Accellion Confidential
- 14. Using the LinkedIn company page to build a presence. We are building a credible LinkedIn company presence! • The Accellion company profile includes: • Company status updates • Customer recommendations • Highlight Products and Services • Links to Accellion.com • Product videos • Links to datasheets & whitepapers • Our contact information Accellion Confidential
- 15. Help build the profile of your professional connections by endorsing. Now you can endorse your connections Or enter other areas of expertise your For their skills with just one click. connections have Accellion Confidential
- 16. It looks awesome when your connections don’t just like you, they endorse you! Accellion Confidential
- 17. A list of my favorite LinkedIn groups… Accellion Confidential
- 18. A marketing agency went into a LinkedIn Group and asked the following question. Accellion Confidential
- 19. No companies answered! Accellion Confidential
- 20. • Adding connections and being active increases the probability of you and Accellion being seen. • This improves our Google page rank • People gage the health of a company & industry using LinkedIn • Make us look good when people look…. Accellion Confidential
- 21. Share good content and be a thought leader. The question is where do you find this content? Accellion Confidential
- 22. What can you do today? 1. Make sure your profile is up to date - professional photo 2. Go and follow Accellion 3. Share some content (especially Accellion content) 4. Explore LinkedIn groups 5. Recommend a professional contact Accellion Confidential