LinkedIn Profile Builder-Final
- 2. LinkedIn Profile Builder Objectives How to build a Profile that: ● Gets more views ● Makes more connections ● Gets YOU more notice ● Presents you as a thought leader Which all leads to: ● Brand Awareness for you & your company ● THE job you want ● Leads you need ● Client Referrals Want to work smarter and not harder?
- 3. LinkedIn Profile Building What is the Goal of all this work? All Star Level How do I become an All-star? You will need to: ●Enter your industry and location ●Have a current position (with description) ●Have two past positions ●Enter your education information ●Enter your skills (minimum of 3) ●Upload a profile photo ●Make At least 50 connections It’s About Activity, Too! ROI: Well constructed profiles will show up through organic search results allowing your targets to find you. All-star level profiles, especially those with over 500 connections show up twice as much as non-All-star level profiles. So the work you put in now, pays ongoing dividends
- 4. Step I - Password Step II 1. Photo 2. Name, 3. Contact Info 4. Weblinks 5. Personal URL Step III 6. Summary 7. Experience - Professional & Volunteer 8. Education 9. Additional Info - Enough to interest, be found, but not TMI LinkedIn Profile Building Overview
- 5. Profile Building Step I - Passwords Anything on the web is hackable. The key is to make it more difficult. See: http://mashable.com/2012/06/06/linkedin-passwords-hacked-confirmation/ Passwords that used only letters were hacked. over 2 million passwords started with “Iloveto” Use strong password to protect your personal digital brand. password example - Make a sentence: I have to go to the store. Strong Password: 1hav32g02the3st0r3
- 6. LinkedIn Profile Building Step II Overview Profile Pic Profiles with pictures get viewed more often. Make sure the photo is of you only. No beach pics or wedding photos Name List only your name and degree titles This isn’t Myspace or FB Headline 144 Characters - make them count. Default is Job title and company Be clear and concise Contact Info As much as you are comfortable with. Set up Google Voice Number to filter calls. Weblinks Helps your company or group SEO Helps connect the rest of your digital footprint Personalized URL Claim your personal brand Makes you look Savvy Easier to share in email or on business cards
- 7. LinkedIn Profile Building Step II Profile Pic & Name Profile Pic Profiles with pictures get viewed more often. Make sure the photo is of you only. No beach pics or wedding photos Ideal photo size is between 200x200 to 500x500 pixels or 2/3” squared to 1 2/3” squared Name List only your name Degrees or titles optional Changing name is not difficult This is your professional brand and living resume online
- 8. LinkedIn Profile Building Step II - Headline & Contact Info Headline 144 Characters - make them count. Default is Job title and company Be clear and concise Contact Info As much as you are comfortable with. Set up Google Voice Number to filter calls Google Voice allows you to control time of calls and auto forwards to your real number For people in sales, this is a must. Contact information auto downloads to smartphone users with LinkedIn Accounts that you are connected to. Use an email address you will always have access to, Ok to list a work email, but not as your primary
- 9. LinkedIn Profile Building Step II - Weblinks Weblinks Helps your company SEO Helps connect the rest of your digital footprint Social Media Blogs Volunteer Organizations More sophisticated way of displaying name of the organization Lets the viewer know the website
- 10. LinkedIn Profile Building Step II - Weblinks - How To Edit Weblinks How to create or edit: To edit or add websites click on Select “Other” to open a text box in which you type the name of the Organization
- 11. LinkedIn Profile Building Step II - Personal URL Establishes your personal brand Why? Do you want someone being the first search result with your name? Recruiters like to store the links in the spreadsheets. The non-personalized link is long and cumbersome to use. Try using your name first my example - dchristopherdouglas
- 12. LinkedIn Profile Building Step II - Personal URL - How to Edit To set your personal URL: Hover mouse over Profile to expose the menu Click on Edit Profile to open edit Dialog box Click on Edit Button next to link & type the name you want LinkedIn will automatically say if URL is taken Click Set Custom URL to finish
- 13. LinkedIn Profile Building Step III - Block Placement & Summary Placing the blocks You can build out the profile out as you would like. Similar rules as with resume (example) To move blocks, click / hold and drag the block with the on vertical arrow on the right till it is in the desired position. Summary Write this part last. Write in a high level, strategic view of your abilities to any business, not just your current role. Tone needs to be the same as the rest of your profile. Avoid putting summary into 3rd person. Key is to be real. People smell out and disregard phonies.
- 14. LinkedIn Profile Building Step III - Experience As you would with a paper resume: ● Present high level accomplishments ● Professional or Volunteer work can be in this field ● Upload examples of your work Each position you add gives you a way to connect with former colleagues To add new position, click on “Add a Position” button at top of Experience Section. After adding, verify the company logo is correct to ensure you have connected with the correct firm. In current position only, consider borrowing from your employer’s website to show key details of your company. Extremely helpful if you are a self-proprietor or small business.
- 15. LinkedIn Profile Building Step III - Experience - Adding Files Also Extremely helpful: Do you have a powerpoint or slide deck that explains the value proposition of InspectionXpert?
- 16. LinkedIn Profile Building Step III Education As you would with a paper resume: ● Present high level accomplishments ● Honors and Awards ● Society’s or Greek Life ● Upload examples of your work ● Gives you a means to connect classmates from the school ● Don’t forget to ask for recommendations from those in your classes that you worked with ● Consider omitting year of graduation from undergrad Confirm school symbols are correct
- 17. LinkedIn Profile Building Step III - Additional Personal Info ● Keep it simple ● Nothing too personal ● Hobbies you like ● Do not list marital status ● Keywords help people find you and express a common interest allowing you both to connect
- 18. LinkedIn Profile Builder Maintenance Every once in a while adjustments will need to be made, such as: ● Job updates ● Skills ● Contact information If you don’t want your boss to know that you just updated your profile: ● Click on your photo in the top right of the main screen to access the Privacy & Settings tab ● Click on “Turn on/off Activity Broadcasts” and then deselect the checkbox to disable activity broadcasts ● Edit sections of your profile through the edit profile function Repeat steps above to re-enable broadcasts once updates are complete
- 19. Any questions email: Chris Douglas [email protected] Or Cole Watts [email protected]