LinkedIn Strategic Guidelines
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This document outlines strategic guidelines for optimizing LinkedIn profiles, emphasizing the importance of creating a compelling online presence for professional networking and job searching. Key topics include creating a strong profile, using hashtags and the '@' symbol for visibility, and leveraging the mobile app for networking. Additional resources and upcoming webinars are provided to assist individuals in enhancing their LinkedIn usage.
LinkedIn Strategic Guidelines
- 1. Strategic Guidelines brought to you by Bruce A. Bennett Career Coach Corner May 24, 2021
- 2. 2 Notes & Outline for session General Notes for Today My contact info is on last slide Presentation will be available on SlideShare Workshop is interactive, Q/A & Parking lot Red Arrows Outline Why LinkedIn? General tips Enhancing your profile Strategic Guidelines Searching & Settings Mobile App
- 3. 3 Goals for session Learn why to create and post content Understand how to use the hashtag # symbol Understand how to use the at @ symbol Identify opportunities to market yourself Learn the advantage of using the LinkedIn mobile app
- 4. 4 LinkedIn - What is it & Why use it? Over 740 million professionals in more than 200 countries use LinkedIn to connect, exchange information, ideas & opportunities!! Virtual Resume Create an Internet Presence Business Networking Site Research Individual or Company Norm Galvin at InsightsNow Find Employment Opportunities Networking, networking, networking!
- 6. 6 LinkedIn Profile - Add Profile Section
- 7. 7 LinkedIn Profile - Add Profile Section
- 10. 10 Editing Your LinkedIn Profile URL
- 11. 11 Editing Your LinkedIn Profile URL
- 12. 12 Editing Your LinkedIn Profile URL Delete computer generated digits & Save
- 13. 13 Customized LinkedIn Profile URL Use on resume, cover letter, business card, job applications, email signature
- 14. 14 Editing Your Profile The pencil is an editing tool for your use
- 15. 15 Editing Your Profile Providing a custom banner enhances a profile Use relevant image for your profession or brand
- 16. 16 Editing Your Profile Use Google images to search for relevant image
- 17. 17 Your Profile Contact Info
- 18. 18 Editing Your Profile Contact Info
- 19. 19 Editing Your Profile Contact Info Custom your website links by selecting Other
- 20. 20 Editing Your Profile Contact Info
- 21. 21 LinkedIn Strategic Guidelines 1. All Star profile 2. Headline that’s descriptive and accurate, not title 3. About section with call to action 4. Utilize Skills section and other key words 5. Create relevant job search agents 6. Create a post, share image, write article, etc. 7. Use # and @ for better visibility on social media 8. Build your network of connections 9. Recommendations 10. Following target companies
- 22. 22 Your profile status is displayed on your Dashboard Are you an All Star, Intermediate and Beginner? LinkedIn will make recommendations to reach next level Strategic Guideline - All Star Profile
- 23. 23 Your photo should have a professional appearance Passport format with headshot Any digital photo can be cropped to fit Rename photo file for SEO before uploading it e.g. Bruce Bennett Fishing Guide.jpg Strategic Guideline - All Star Profile
- 24. 24 Strategic Guideline - Headline Headline can have 220 characters
- 25. 25 A. B2B Sales at MNO Company B. Bilingual B2B Sales Professional at MNO Company C. Fluent Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence A. Marketing Manager at XYZ Company B. Successful Marketing Manager of Brands at XYZ Company C. Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing... Lets Connect! LinkedIn Headline Alternative - UVP
- 26. 26 The About section can have 2500 characters Start with email address on the very first line First paragraph should be about your skills, job titles, work experience and passion Second paragraph should relate how you added value for a previous employer(s) - tell a STAR story Final paragraph should tell how you can solve a company’s problems or issues Close with a call to action; “let’s connect….call me if…or contact me if…” Strategic Guideline - About Summary
- 27. 27 Three skills are featured but you can have 50 skills You can add a new skill by clicking the hyperlink The skills can reordered by clicking on the blue pencil Strategic - Skills & Endorsements 2 1 3 47 more
- 28. 28 Strategic Guidelines - LinkedIn Skills You choose which three skills to feature
- 29. 29 Strategic Guidelines - LinkedIn Skills Start typing a new skill to identify best fit LinkedIn auto populates & defines key skills
- 30. 30 Strategic Guideline - LinkedIn Skills It is imperative to add all your skills to your profile You might ask yourself why is it so important? This Is Why I Emphasize Skills
- 31. 31 Strategic Guideline - LinkedIn Skills Take Skill Quiz is a feature that is getting traction You might ask yourself why is it so important?
- 32. 32 Strategic Guideline - LinkedIn Skills Take Skill Quiz offers several categories to test your knowledge.
- 33. 33 Strategic Guideline - LinkedIn Skills Once you pass the quiz, a badge is featured next to the skill.
- 34. 34 Strategic Guideline - Skills Nuance Strategically place skills in your work experience Job Title (then list skills used in that position) Insert key skills again in the detailed section
- 35. 35 Best Practice - Job Search Agent LinkedIn suggestions based on profile, skills, company, etc.
- 36. 36 Interview Prep provides sample Q & A with video & tips Strategic Guideline - Job Search Agent
- 37. 37 Categories button offers additional questions Strategic Guideline - Job Search Agent
- 38. 38 Play video to understand framework & read tips Strategic Guideline - Job Search Agent
- 39. 39 Select a question and view video suggested answer Strategic Guideline - Job Search Agent
- 40. 40 LinkedIn allows for verbal and/or written practice Strategic Guideline - Job Search Agent
- 41. 41 Update career interests to inform recruiters with your expertise, job titles, and locations Strategic Guideline - Job Search Agent
- 42. 42 Search for relevant jobs posted on LinkedIn Use a job title & location to start a search Best Practice - Job Search Agent
- 43. 43 LinkedIn Job Search Agent Searches can be filtered on many criteria & saved
- 44. 44 Strategic Guideline - Job Search Agent All job filters allow for expanded searching by Date posted, Experience level, Company and….
- 45. 45 Strategic Guideline - Job Search Agent All filters allow for expanded searching by Job type, Remote, Features, Distance and….
- 46. 46 Strategic Guideline - Job Search Agent All filters allow for expanded searching by Location, Industry and….
- 47. 47 Strategic Guideline - Job Search Agent All filters allow for expanded searching by Job function, Title, Salary and….
- 48. 48 Strategic Guideline - Job Search Agent All filters allow for expanded searching by Salary and Benefits
- 49. 49 Apply button redirects you to company website LinkedIn Job Applications
- 50. 50 Use Easy Apply if NOT listed on Company Website LinkedIn Easy Apply Application
- 51. 51 Strategic Guideline - Your Dashboard Review activity & interest about your profile
- 52. 52 Strategic Guideline - Your Activity Activity posting can be about articles, recognition, etc. Viewing activity of others may be helpful & important
- 53. 53 Strategic Guideline - Your Activity
- 54. 54 Strategic Guideline - Your Activity
- 55. 55 Strategic Guideline - Your Activity Find information about the individuals viewing your posts to determine if your message is reaching the intended targets
- 56. 56 Strategic Guideline - Your Activity Creating a post is an easy process Start on the home page and click on Start a Post
- 57. 57 Strategic Guideline - Your Activity Click on the Anyone drop down menu to select who receives the post
- 58. 58 Strategic Guideline - Your Activity You can send to Anyone, + Tweet, connections only, or LinkedIn Group members
- 59. 59 Strategic Guideline - Your Activity You can select a LinkedIn Group to post your message
- 60. 60 Strategic Guideline - Your Activity Type message and add @ or # to target recipients
- 61. 61 Strategic Guideline - Your Activity Content is complete and ready to Post
- 62. 62 Strategic Guideline - Your Activity Post is successful confirmation, click view to see it
- 63. 63 Strategic Guideline – Hashtag & @ The hashtag # symbol is a powerful tool Use it to reach a larger audience Gain more visibility and/or marketing Appropriate use is #LinkedInTips Those individuals following #LinkedInTips will have it appear in their feed The at @ symbol allows you to reach, market to or recognize a specific person Appropriate use .e.g. @MaureenMueller or @BruceBixler Both symbols work with other social media Can A Company Use # and @??
- 64. 64 Strategic Guideline - Hashtags Enter in a topic to find variations of the theme
- 65. 65 Strategic Guideline – Hashtags LinkedIn indicates how many followers a topic has
- 66. 66 Strategic Guideline - At @ When typing a name, click on the person in the list
- 67. 67 Strategic Guideline - At @ LinkedIn completes the name for you & hyperlinks it
- 68. 68 Strategic Guideline - At @ Complete typing your comments and click the Post button to complete the action The individual will receive a notice that you referenced them in a post
- 69. 69 Strategic Guideline - At @ A company receives notice that you referenced them in a post
- 70. 70 LinkedIn suggests hashtags and Groups to follow Strategic Guideline - Build Network
- 71. 71 LinkedIn suggests alumni, similar roles, local area, industries, Group members as connections Strategic Guideline - Build Network
- 72. 72 Click on blue Connect button Strategic Guideline - Build Network
- 73. 73 Dialogue box pops up with two options Add a note customized to the person Send now produces a generic spam like message Strategic Guideline - Build Network
- 74. 74 Make it personal and engaging There is a limit of 300 characters Strategic Guideline - Build Network
- 75. 75 3 dots reveal several options including Connect Building Your LinkedIn Network
- 76. 76 Strategic Guideline - Recommendation
- 77. 77 Strategic Guideline - Follow Company Keep current with your Interests & target companies LinkedIn enables you to easily view news & jobs
- 78. 78 Strategic Guideline - Follow Company LinkedIn company page features many details
- 79. 79 Best Practice - Follow Companies
- 80. 80 Strategic Guideline - Follow Company Like, Comment or Share to engage with a company
- 81. 81 Best Practice - Follow Companies
- 82. 82 Strategic Guideline - Who Viewed You Review from the home or profile page Last five people are viewable with a free account
- 83. 83 Best Practice - Who Viewed You?
- 84. 84 LinkedIn Searching Find people, companies, jobs, groups using search
- 85. 85 LinkedIn Searching Use LinkedIn’s array of search filters to fine tune results
- 86. 86 LinkedIn Searching All people filters allow for searching by Connections of, Location, Companies, Industries, Schools, and…
- 91. 91 LinkedIn Settings There are three profile viewing options
- 92. 92 LinkedIn Settings Upload your resume under Job Application Settings
- 93. 93 LinkedIn Settings Additional information & settings are available
- 94. 94 JobScan.co for LinkedIn Compares your resume to job description
- 95. 95 JobScan.co for LinkedIn My resume scored 35% when compared to Echo job
- 96. 96 JobScan.co for LinkedIn LinkedIn optimization requires a premium service
- 97. 97 LinkedIn Mobile High level of functionality Instant communication Record audio message Tool for networking events #Networking
- 98. 98 LinkedIn Mobile App LinkedIn mobile makes it easy to network and stay connected with your network. The mobile app version has great tools to facilitate it.
- 99. 99 LinkedIn Mobile App LinkedIn mobile allows you to add your name pronunciation. Click on your profile settings to add name or brief message.
- 100. 100 LinkedIn Mobile Adding a Connection You can personalize a request to connect on LinkedIn mobile. 1 Go to their Profile page. 2 Click the MORE button. A new screen will be displayed. 1 2
- 101. 101 LinkedIn Mobile Adding a Connection Select Personalize invite and write your invitation to connect. Limited to 300 spaces.
- 102. 102 LinkedIn Mobile Messaging Messaging offers instant communication with your network. 1 Go to the Home page. 2 Touch the symbol. A new screen will be displayed. 2 1
- 103. 103 LinkedIn Mobile Messaging Messaging offers ability to search messages. Green circle indicates they are active on LinkedIn 1 To search for a message. 2 To create a new message. A new screen will be displayed. 1 2
- 104. 104 LinkedIn Mobile Messaging You can send more then a plain text message. Use regular keyboard controls on Smartphone to add emoji, gifs, or other media. Or send a short audio message by selecting the microphone. 1 1
- 105. 105 LinkedIn Mobile App Networking Tools LinkedIn has made it easy to share your profile with others at networking events. 1 Go to the Home page. 2 Touch the symbol. A new screen will be displayed. 2 1
- 106. 106 LinkedIn Mobile App Networking Tools 1 You can scan another person’s code. 2 Add saved code from gallery. 3 Scan QR code to display their profile. 1 2 3
- 107. 107 LinkedIn Mobile App Networking Tools Profile from scanning my laptop screen is displayed!
- 108. 108 LinkedIn Mobile App Networking Tools 1 You can scan another person’s code. 2 Your code is displayed for scanning. 3 Share your code via email, tweet, Facebook, etc. 4 Save Qcode to your phone. 2 1 3 4
- 109. 109 McHenry County Workforce Network June Career Workshops & Services McHenry County Workforce Network Website Personalized Job Search Assistance Services To sign up, request the professional directly by email LinkedIn Critiques 60 minute session Virtual Session is a one on one profile review and/or Q&A about LinkedIn usage Email me to set up an appointment: [email protected]
- 110. 110 Upcoming Webinar Events Resumes, Cover Letters and Applying Online Monday June 7, 2021 from 1:00pm to 3:00pm Network to Success Job Club How to Revitalize a Job Search Wednesday June 9, 2021 from 1:00pm to 3:00pm Guide to a Winning Interview Monday June 14, 2021 from 1:00pm to 3:00pm LinkedIn for Your Job Search Wednesday June 16, 2021 from 1:00pm to 3:00pm St. Joseph’s Employment Ministry LinkedIn Profile Optimization Thursday June 17, 2021 at 7:00pm to 9:00pm
- 111. 111 Success Stories Terri A. – Accounting Professional Improved her profile after workshops & 1on1 critique to negotiate new job Richard S. – Project Manager Attended workshops and incorporated learnings to get hired Maria A. – Change Agent Incorporated my recommendations, found on LinkedIn and offered job Liz Z. – Graphic Design Attended my workshops, used LinkedIn effectively and offered job Rick P. – Sales Professional Improved his profile after workshops & 1on1 critique I want to add your name to the list!!
- 112. Feel free to follow up or Connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: [email protected] LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin