LinkedIn Strategy - Profile Optimization
- 2. How People Find You on LinkedIn • LinkedIn Search Results • Updates and Articles • Who’s Viewed Your Profile
- 3. LinkedIn Search Results • “Hot buyers” use the search box • Search results highly dependant on keywords • Google searches will turn up high relevance profiles
- 5. Updates and Articles • Keyword-driven content • Distribute content and tie it to your profile • Produce relevant content for your ideal customer
- 7. Who’s Viewed Your Profile • Opportunistic trigger for potential buyers to track back • Often click your image to find out who you are • 1-2% invite you to connect = warm leads
- 9. How to Optimize Your LinkedIn Profile Tell prospect what problem you solve -Headshot -Byline -Summary Section -Experience Section -Education Section -Skills & Endorsements -Volunteers/Causes/ Interests -Projects -Groups
- 10. Optimize Your Profile: Headshot • Professional, color headshot • Business attire • Friendly yet professional • Good contrasting background •
- 11. Optimize Your Profile: Byline • Under your name in Profile • Appears everywhere • Default as job title is wrong for selling • Describe the SPECIFIC VALUE you provide •
- 12. Optimize Your Profile: Summary Section Long version of your Byline • What you do • How you measure success • How you do what you do • Who you want to do business with • Personal passion • How to reach you • Skills & Specialties • Keywords
- 13. Optimize Your Profile: Experience • Every job since college • Language your customer cares about • Demonstrate credibility • Benefits delivered and expertise gained •
- 14. Optimize Your Profile: Education • More detail the better • Why it’s relevant to your ideal target customer • Lack of education can be turned into a benefit •
- 15. Optimize Your Profile: Skills & Endorsements• CRITICAL section • LinkedIn search uses Skills heavily • Endorsements increase social trust • More endorsements = higher credibility •
- 16. Optimize Your Profile: Volunteer/Causes/Interests • Common topic between you and target customer • More Causes & Interests = more likely 2nd degree target customer will reach out
- 17. Optimize Your Profile: Projects • List any projects you have completed • Reveal your depth and interests • Topics of conversation •
- 18. Optimize Your Profile: Groups • Join relevant LinkedIn Groups • Encourages 2nd degree network members to connect • Contribute to Group conversation • Follow Group rules • Increase credibility