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LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018
The document provides an overview of LinkedIn Talent Solutions' quarterly product updates. Key points include: - Integrated search now allows searching candidates and building pipelines directly within projects for increased efficiency. - Carousel ads were introduced, allowing multiple images/jobs/headlines in one ad unit for better engagement. - Recruitment ads are now self-serve for easier reach and pipeline building. - Career page analytics were enhanced to provide more visitor data and job seeker engagement metrics for improved talent strategies.
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LinkedIn Talent Solutions - Product Updates Webinar - Sept 2018
- 1.
- 2. S A NK A R V E N K A T R A M A N Global Product Evangelist LinkedIn Talent Solutions Quarterly Product Release Update A N U S H A B A G C H I Senior Customer Success Manager S H A W N M E A L Y Senior Customer Success Manager 2
- 3. Housekeeping • Muted bydefault • Use chat window in the bottom right to post questions • Questions will be answered throughout the session 3
- 4. Today’s agenda ● LinkedIn TalentSolutions vision ● Recruiter enhancement: ● Overview of Integrated Search ● Additional product enhancements ● Q&A 4
- 5. Become the definitivetalent marketplace by helping members to get the best opportunities, and empowering employers to hire and develop the best talent. Our vision 5
- 6. Building out thehiring marketplace Open Candidate Location interest IndustryExperience Current employees Macro labor trends Location COMPANYJOB SEEKER Connection s Educatio n Skill s Industry Salary Job searches Job views Content views Companies followed Connections at company Hires Company size Similar companies Alumni Culture & values AI 575M +MEMBERS 15MJOBS 20 MCOMPANIES 60 KSKILLS 6
- 7. 7 Talent Intelligence Where Instincts &Insights meet. Data-driven insights create an advantage. The data advantage
- 8. Next-generation LinkedIn TalentSolutions Build and develop winning teams Find and hire the best talent efficiently Help drive business strategies TALENT ACQUISITION TALENT DEVELOPMENT TALENT STRATEGY AND ANALYTICS 8
- 9. Maximizing efficiency withminimal effort Helping you find and hire the best talent TALENT ACQUISITION 9
- 10. Understanding the personbehind the profile What members say on their profiles (identity) What actions they take on LinkedIn (includes both affinities and intentions) What their words and actions say about them (inferences made via LinkedIn data standardization and machine learning) LinkedIn technology Knowing the person behind the profile means we know: How we learn about the person behind the profile: Lives in San Francisco, California Software engineer Passionate about gaming Open to starting new career opportunities Passionate about artificial intelligence Works at ACME Co. High performer Actively applying for jobs Member Laura Taylor 10
- 11. Beyond just findingqualified candidates We help you build and develop winning teams TALENT DEVELOPMENT 11
- 12. You are alreadyusing data and insights to find and hire the best people LinkedIn Media Personalized Talent Brand candidate experience drives a 30% increase in job applications. LinkedIn Jobs Targeted Job Slots drive a 40% higher rating on applicant quality compared to job boards. LinkedIn Recruiter Smart suggestions and Recruiter Spotlights drive a 2x increase in InMail response rates. AI AI AI 12
- 13. Insights to helpanswer talent questions Drive business strategies TALENT STRATEGY AND ANALYTICS 13
- 14. Shape talent strategywith LinkedIn Talent Insights 15M 20M 575M+ 60 K MEMBERS JOBS COMPANIES SKILLS LinkedIn Talent Insights AI LinkedIn Media LinkedIn Jobs LinkedIn Recruiter 14
- 15. This is TalentIntelligence Using data and insights to make people your competitive advantage. 15
- 16. Next-generation LinkedIn TalentSolutions Build and develop winning teams Find and hire the best talent efficiently Help drive business strategies TALENT ACQUISITION TALENT DEVELOPMENT TALENT STRATEGY AND ANALYTICS 16
- 17. What this meansfor you 17
- 18. “I'd like LinkedInto identify the top 10 Project Managers Managers that I could reach reach out to next week for for our new office in Miami, Miami, Florida.” 18
- 19. 19 We are buildingthe next version of Recruiter. It will be powered by the latest AI and machine- learning technology to help you be more successful.
- 20. The Evolution ofSearch MORE LIKELY TO RESPOND SPOTLIGHT SMART SUGGESTIONS RELEVANCE IMPROVEMENTS FUTURE OF SEARCH 20
- 21. 21 A more intelligentand personalized search experience that gets smarter over time by learning from your behavior and helps you hire the right candidate in less time. Our vision for Recruiter
- 22. Recruiter knowledge & search activityin Recruiter + 22 The future of search LinkedIn member data = Improved relevance and intelligence in search results
- 23. Phase 1: Laying thefoundation of future innovation 23
- 24. 24 Phase 2: AI andmachine-learning technology help you recruit more intelligently
- 25. LinkedIn Talent Solutions IntegratedSearch in Projects 25
- 26. Now we’ll takeyou directly into the product and show a live demo 26
- 27. As you cansee, it’s the same experience you are familiar with, but now it's even better 27
- 28. Integrated Search withinProjects helps you work efficiently and stay more organized 28
- 29. Search and pipelinein the same place 29
- 30. Effortlessly pick upwhere you left off 30
- 31. Build your pipelinewith a single click 31
- 32. Hide candidates whoaren’t the right fit 32
- 33. Using projects now, willmake your search results even better in the future. 33
- 34. Things to remember 34 1. Createa project for every role that you have to fill. 2. Build your pipeline with a single click, hide candidates that are not a good fit, and easily come back to the same spot where you left off. 3. Increase your efficiency now and improve your search results in the future.
- 35. More enhancements Carousel Ads,self-serve Recruitment Ads, and Career Pages Updates 35
- 36. LinkedIn Talent Solutions IntroducingCarousel Ads 36
- 37. You’re already swipingon carousel ads Show multiple images, job postings, and headlines in a single ad unit. Facebook Instagram 37
- 38. Introducing carousel for LinkedInSponsored Updates Inspire potential talent to engage with your company with interactive carousel ads. Tell a complete story Command the attention of target talent Drive results for any talent objective 38
- 39. 75%of customers saidthey would use carousel ads in their next campaign due to increased engagement from job seekers. *Early results from Carousel Ads beta. 39
- 40. 40 1. Carousel Adsare now available for Sponsored Updates customers at no additional cost. 2. Carousel ads convert unfamiliar talent into job viewers and company 3. To learn more about Carousel Ads to attract talent, contact your LinkedIn account manager today. Things to remember
- 41. LinkedIn Talent Solutions RecruitmentAds self-serve experience 41
- 42. Recruitment Ads are nowavailable self-serve Reach with precision Optimized return on your spend. Warm up passive candidates Become a ‘top-of-mind’ employer among the best talent. Build a talent pipeline Create a pool of engaged, relevant talent pipeline. 42
- 43. LinkedIn Talent Solutions Updatesto Career Pages 43
- 44. Enhanced visitor- analytics datadrives action for customizing Life page content. 44
- 45. New job-seeker- engagement datain Talent Brand analytics is here! 45
- 46. Things to remember 46 1. LeverageTalent Brand-analytics enhancements to make smarter, data- driven decisions for talent strategy and workforce planning. 2. To learn more about Career Page enhancements, contact your LinkedIn Customer Success Manager.
- 47. Join us atTalent Connect! 47 A multi-day gathering of the world’s top leaders, innovators, and influencers in the talent space. OCT 9 -11 | Anaheim, CA
- 48.
- 49. Key takeaways 49 1. Learn/share: bookmark lnkd.in/productupdates. 2.Let data drive your decisions. Leverage LinkedIn’s insights and reports to become a better recruiter. 3. Let the tools do the work for you. Talk to your LinkedIn Relationship Manager or ATS provider to get the most out of our app integrations.
- 50. S A NK A R V E N K A T R A M A N Global Product Evangelist A N U S H A B A G C H I Senior Customer Success Manager S H A W N M E A L Y Senior Customer Success Manager 50 Thank you